A data profile of the people who buy, follow and care about Water in Norway — modelled from more than twelve digital signal sources. Water has an estimated audience of 1,012,928 people in Norway.
Water has an estimated audience of 1,012,928 people in Norway. 48.8% are female, 51.2% are male, average age 44.7. Top brand affinities: Biltema, Hairstyle, Cat food, Washing machine, Meat.
Top brand affinities include Biltema, Hairstyle, Cat food, with strongest over-indexing on Biltema (1.52× the country average).
Demographically, the Water audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
The typical Water fan in Norway is balanced, around 44.7 years old, with strong Pet Ownership tendencies and a notable affinity for Biltema.
The key figures that characterise the Water profile in Norway.
48.8% are female, 51.2% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 44.7 |
| Estimated audience size | 1,012,928 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Water audience comes from Norway.
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 5.0% |
| Italy | 4.9% |
The strongest cross-interests of the Water audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Schneider Electric | Technology & Electronics | 5.46× | ||
| 02 | Brewing | Food & Beverages | 2.67× | ||
| 03 | Washing machine | Home & Garden | 2.48× | ||
| 04 | Backpack | Fashion & Accessoires | 2.37× | ||
| 05 | Facial | Beauty & Wellness | 2.31× | ||
| 06 | Cat food | Pets & Animals | 2.29× | ||
| 07 | Hairstyle | Beauty & Wellness | 2.24× | ||
| 08 | Heat pump | Home & Garden | 1.93× | ||
| 09 | Germany | Travel & Leisure | 1.71× | ||
| 10 | News magazine | News | 1.70× | ||
| 11 | Standup paddleboarding | Sports | 1.65× | ||
| 12 | Swimming pool | Sports | 1.63× | ||
| 13 | Viral video | Internet & Social Media | 1.62× | ||
| 14 | Fast casual restaurants | Food & Beverages | 1.60× | ||
| 15 | Instant messaging | Internet & Social Media | 1.57× | ||
| 16 | Biltema | Business & Career | 1.52× | ||
| 17 | Accounting | Business & Career | 1.52× | ||
| 18 | Headphones | Technology & Electronics | 1.52× | ||
| 19 | Weather | Home & Garden | 1.51× | ||
| 20 | Meat | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.37× | |
| Community Orientation | OPEN | 1.22× | |
| Sustainability | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.89× | |
| Healthy Lifestyle | BALANCE | 0.96× | |
| Family Orientation | CONSERVATISM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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