A data profile of the people who buy, follow and care about Tea in Norway — modelled from more than twelve digital signal sources. Tea has an estimated audience of 827,266 people in Norway.
Tea has an estimated audience of 827,266 people in Norway. 69.2% are female, 30.8% are male, average age 46.4. Top brand affinities: Focaccia, Coop Marked, Christmas cake, Fillet (cut), Cough.
Top brand affinities include Focaccia, Coop Marked, Christmas cake, with strongest over-indexing on Focaccia (1.54× the country average).
Demographically, the Tea audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Tea fan in Norway is more female, around 46.4 years old, with strong Travelling tendencies and a notable affinity for Focaccia.
The key figures that characterise the Tea profile in Norway.
69.2% are female, 30.8% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 46.4 |
| Estimated audience size | 827,266 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Tea audience comes from Norway.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.0% |
| China | 5.8% |
The strongest cross-interests of the Tea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christmas cake | Food & Beverages | 2.12× | ||
| 02 | Single-serve coffee container | Food & Beverages | 1.92× | ||
| 03 | Caffè macchiato | Food & Beverages | 1.77× | ||
| 04 | Christmas dinner | Kids & Family | 1.71× | ||
| 05 | Coop Marked | Food & Beverages | 1.69× | ||
| 06 | Turkey meat | Food & Beverages | 1.68× | ||
| 07 | Cough | Health | 1.61× | ||
| 08 | Traditional food | Food & Beverages | 1.61× | ||
| 09 | Fillet (cut) | Food & Beverages | 1.59× | ||
| 10 | Macaroni and cheese | Food & Beverages | 1.57× | ||
| 11 | Macaroni | Food & Beverages | 1.56× | ||
| 12 | Sheepskin | Home & Garden | 1.55× | ||
| 13 | Edible flower | Food & Beverages | 1.55× | ||
| 14 | Focaccia | Food & Beverages | 1.54× | ||
| 15 | Vacuum flask | Home & Garden | 1.54× | ||
| 16 | Carrot cake | Food & Beverages | 1.54× | ||
| 17 | Hand washing | Home & Garden | 1.53× | ||
| 18 | Stuffing | Food & Beverages | 1.53× | ||
| 19 | Food grain | Food & Beverages | 1.51× | ||
| 20 | Leek | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.87× | |
| Social Media Usage | JOY | 0.78× | |
| Patriotism | CONSERVATISM | 0.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Social Media Usage | JOY | 0.78× | |
| Travelling | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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