A data profile of the people who buy, follow and care about Chair in Denmark — modelled from more than twelve digital signal sources. Chair has an estimated audience of 969,908 people in Denmark.
Chair has an estimated audience of 969,908 people in Denmark. 69.4% are female, 30.6% are male, average age 44.2. Top brand affinities: Do it yourself (DIY), Uniqlo, Flower, Department store, Hobby.
Top brand affinities include Do it yourself (DIY), Uniqlo, Flower, with strongest over-indexing on Do it yourself (DIY) (1.81× the country average).
Demographically, the Chair audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
The typical Chair fan in Denmark is more female, around 44.2 years old, with strong Design Affinity tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Chair profile in Denmark.
69.4% are female, 30.6% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 44.2 |
| Estimated audience size | 969,908 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Chair audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 7.3% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Chair audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Luxury real estate | Business & Career | 2.59× | ||
| 02 | Uniqlo | Shopping | 2.58× | ||
| 03 | Department store | Shopping | 2.51× | ||
| 04 | Natural skin care | Beauty & Wellness | 2.46× | ||
| 05 | Animal rights | Politics & Society | 2.15× | ||
| 06 | Garden furniture | Home & Garden | 2.00× | ||
| 07 | Vintage clothing | Fashion & Accessoires | 1.97× | ||
| 08 | First-time buyer | Shopping | 1.96× | ||
| 09 | Local food | Food & Beverages | 1.96× | ||
| 10 | Mattress | Home & Garden | 1.85× | ||
| 11 | Renovation | Home & Garden | 1.84× | ||
| 12 | Do it yourself (DIY) | Home & Garden | 1.81× | ||
| 13 | Flea market | Home & Garden | 1.80× | ||
| 14 | Gina Tricot | Fashion & Accessoires | 1.74× | ||
| 15 | Hobby | Home & Garden | 1.66× | ||
| 16 | Flower | Home & Garden | 1.57× | ||
| 17 | Georg Jensen | Home & Garden | 1.57× | ||
| 18 | Personal care | Health | 1.55× | ||
| 19 | Poster | Arts & Culture | 1.53× | ||
| 20 | Modern architecture | Arts & Culture | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.65× | |
| DIY Mentality | THRILL | 1.58× | |
| Quality Awareness | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.89× | |
| Spirituality | BALANCE | 0.99× | |
| Need for Security | CONSERVATISM | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Chair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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