A data profile of the people who buy, follow and care about Chair in Ireland — modelled from more than twelve digital signal sources. Chair has an estimated audience of 1,076,927 people in Ireland.
Chair has an estimated audience of 1,076,927 people in Ireland. 68.6% are female, 31.4% are male, average age 44.3. Top brand affinities: IKEA, Mattress, Garden furniture, TK Maxx, Bedroom furniture.
Top brand affinities include IKEA, Mattress, Garden furniture, with strongest over-indexing on IKEA (1.83× the country average).
Demographically, the Chair audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
The typical Chair fan in Ireland is more female, around 44.3 years old, with strong Convenience Orientation tendencies and a notable affinity for IKEA.
The key figures that characterise the Chair profile in Ireland.
68.6% are female, 31.4% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 44.3 |
| Estimated audience size | 1,076,927 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 24% | |
| 40-49 | 28% | |
| 50+ | 27% |
of the worldwide Chair audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 7.3% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Chair audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bed frame | Home & Garden | 2.38× | ||
| 02 | Sofa bed | Home & Garden | 2.38× | ||
| 03 | Microwave oven | Home & Garden | 2.14× | ||
| 04 | Bedroom furniture | Home & Garden | 2.08× | ||
| 05 | Curtain | Home & Garden | 1.99× | ||
| 06 | Mattress | Home & Garden | 1.98× | ||
| 07 | Garden furniture | Home & Garden | 1.97× | ||
| 08 | IKEA | Home & Garden | 1.83× | ||
| 09 | Zoo | Kids & Family | 1.81× | ||
| 10 | TK Maxx | Shopping | 1.80× | ||
| 11 | Carpet | Home & Garden | 1.78× | ||
| 12 | Weaving | Fashion & Accessoires | 1.78× | ||
| 13 | Garden centre | Home & Garden | 1.74× | ||
| 14 | Waxing | Beauty & Wellness | 1.73× | ||
| 15 | Shower | Beauty & Wellness | 1.61× | ||
| 16 | Manicure | Beauty & Wellness | 1.61× | ||
| 17 | Department store | Shopping | 1.59× | ||
| 18 | Skirt | Fashion & Accessoires | 1.55× | ||
| 19 | First-time buyer | Shopping | 1.53× | ||
| 20 | Home Appliances | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.57× | |
| DIY Mentality | THRILL | 1.56× | |
| Tradition | CONSERVATISM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.76× | |
| Spirituality | BALANCE | 0.84× | |
| Risk Appetite | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Chair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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