A data profile of the people who buy, follow and care about Bauhaus in Spain — modelled from more than twelve digital signal sources. Bauhaus has an estimated audience of 3,436,658 people in Spain.
The average Bauhaus fan in Spain is 50.8 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Comunidad Valenciana.
Top brand affinities include socializing, Danish modern, Denmark, with strongest over-indexing on socializing (19.87× the country average).
Demographically, the Bauhaus audience skews more female with an average age of 50.8, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Bauhaus fan in Spain is more female, around 50.8 years old, with strong Convenience Orientation tendencies and a notable affinity for socializing.
The key figures that characterise the Bauhaus profile in Spain.
60.2% are female, 39.8% are male, average age 50.8.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 50.8 |
| Estimated audience size | 3,436,658 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 1% | |
| 20-29 | 4% | |
| 30-39 | 17% | |
| 40-49 | 33% | |
| 50+ | 45% |
of the worldwide Bauhaus audience comes from Spain.
| Country | Share |
|---|---|
| Germany | 34.5% |
| Sweden | 9.2% |
| Denmark | 8.5% |
Where the Bauhaus audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~400K | 3.77× | |
| 02 | Aragon | ~200K | 2.44× | |
| 03 | Catalonia | ~1.5M | 2.13× | |
| 04 | Comunidad Valenciana | ~800K | 2.09× | |
| 05 | Community of Madrid | ~1M | 1.68× | |
| 06 | Andalusia | ~700K | 0.99× | |
| 07 | Castilla-La Mancha | ~100K | 0.98× | |
| 08 | Castile and León | ~60K | 0.42× | |
| 09 | La Rioja | ~9K | 0.41× | |
| 10 | Extremadura | ~30K | 0.39× | |
| 11 | Navarre | ~20K | 0.37× | |
| 12 | Region of Murcia | ~40K | 0.36× | |
| 13 | Galicia | ~50K | 0.33× | |
| 14 | Basque Autonomous Country | ~40K | 0.32× | |
| 15 | Cantabria | ~10K | 0.32× | |
| 16 | Principality of Asturias | ~20K | 0.29× | |
| 17 | Canary Islands | ~30K | 0.19× |
The strongest cross-interests of the Bauhaus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sofia Hublitz | Movies & TV | 45.69× | ||
| 02 | Ozark Trail (hiking trail) | Topic | 45.69× | ||
| 03 | Superior Hiking Trail | Travel & Leisure | 41.04× | ||
| 04 | Danish modern | Home & Garden | 32.45× | ||
| 05 | Doutzen Kroes | Fashion & Accessoires | 30.81× | ||
| 06 | Mining engineering | Business & Career | 26.09× | ||
| 07 | Barbara Palvin | Fashion & Accessoires | 23.11× | ||
| 08 | Rail freight transport | Cars & Mobility | 20.12× | ||
| 09 | socializing | Politics & Society | 19.87× | ||
| 10 | Framing (construction) | Home & Garden | 18.45× | ||
| 11 | Denmark | Travel & Leisure | 17.15× | ||
| 12 | Nordic countries | Travel & Leisure | 13.89× | ||
| 13 | Scandinavia | Travel & Leisure | 12.16× | ||
| 14 | Sweden | Travel & Leisure | 11.11× | ||
| 15 | Finland | Travel & Leisure | 8.53× | ||
| 16 | Danish design | Home & Garden | 8.29× | ||
| 17 | Norway | Travel & Leisure | 7.27× | ||
| 18 | Rail transport | Travel & Leisure | 5.90× | ||
| 19 | Ready-to-assemble furniture | Home & Garden | 5.34× | ||
| 20 | Public transport | Cars & Mobility | 4.26× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 5.35× | |
| Quality Awareness | PREMIUM | 3.95× | |
| Travelling | THRILL | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Social Media Usage | JOY | 0.77× | |
| Pet Ownership | JOY | 0.83× |
Bauhaus's target market in Spain covers an estimated 3,436,658 people, concentrated in Catalonia and Community of Madrid.
60.2% of the Bauhaus audience are female, 39.8% are male, with an average age of 50.8 years.
Bauhaus fans show strongest brand affinity for socializing (19.87×), Danish modern (32.45×), and Denmark (17.15×) over the country average.
Bauhaus fans in Spain are most concentrated in Catalonia (reach ~1.5M), Community of Madrid (reach ~1M), and Comunidad Valenciana (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Bauhaus itself, the audience over-indexes on Danish modern (32.45×), Denmark (17.15×), Rail freight transport (20.12×), and Sweden (11.11×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Bauhaus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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