A data profile of the people who buy, follow and care about Temu in Denmark — modelled from more than twelve digital signal sources. Temu has an estimated audience of 752,977 people in Denmark.
Temu has an estimated audience of 752,977 people in Denmark. 57.5% are female, 42.5% are male, average age 45.3. Top brand affinities: Drop shipping, Circle K, Dogs, Novo Nordisk, Uniqlo.
Top brand affinities include Drop shipping, Circle K, Dogs, with strongest over-indexing on Drop shipping (3.48× the country average).
Demographically, the Temu audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Extroversion, Career Orientation.
The typical Temu fan in Denmark is more female, around 45.3 years old, with strong Extroversion tendencies and a notable affinity for Drop shipping.
The key figures that characterise the Temu profile in Denmark.
57.5% are female, 42.5% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 45.3 |
| Estimated audience size | 752,977 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Temu audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 15.6% |
| Germany | 5.9% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Temu audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drop shipping | Shopping | 3.48× | ||
| 02 | Samsung Galaxy | Technology & Electronics | 3.45× | ||
| 03 | AliExpress | Shopping | 2.46× | ||
| 04 | Luxury real estate | Business & Career | 2.10× | ||
| 05 | Innovation | Business & Career | 1.98× | ||
| 06 | Uniqlo | Shopping | 1.95× | ||
| 07 | Department store | Shopping | 1.71× | ||
| 08 | Novo Nordisk | Health | 1.70× | ||
| 09 | Lingerie | Fashion & Accessoires | 1.70× | ||
| 10 | Bracelet | Fashion & Accessoires | 1.63× | ||
| 11 | Kindergarten | Kids & Family | 1.61× | ||
| 12 | Royal Copenhagen | Home & Garden | 1.60× | ||
| 13 | Modern architecture | Arts & Culture | 1.57× | ||
| 14 | Self-employment | Business & Career | 1.56× | ||
| 15 | Financial services | Business & Career | 1.53× | ||
| 16 | Circle K | Shopping | 1.52× | ||
| 17 | Sunglasses | Fashion & Accessoires | 1.52× | ||
| 18 | Bars | Travel & Leisure | 1.51× | ||
| 19 | Musical theatre | Movies & TV | 1.51× | ||
| 20 | Dogs | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.52× | |
| Career Orientation | POWER | 1.43× | |
| Early Adopter Mentality | POWER | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.84× | |
| Mindfulness | BALANCE | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Temu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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