A data profile of the people who buy, follow and care about Temu in Norway — modelled from more than twelve digital signal sources. Temu has an estimated audience of 858,525 people in Norway.
Temu has an estimated audience of 858,525 people in Norway. 61.9% are female, 38.1% are male, average age 45.5. Top brand affinities: Biltema, Drop shipping, Burger King, Shoes, Kitchen.
Top brand affinities include Biltema, Drop shipping, Burger King, with strongest over-indexing on Biltema (2.3× the country average).
Demographically, the Temu audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Temu fan in Norway is more female, around 45.5 years old, with strong Community Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Temu profile in Norway.
61.9% are female, 38.1% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 45.5 |
| Estimated audience size | 858,525 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Temu audience comes from Norway.
| Country | Share |
|---|---|
| United States | 15.6% |
| Germany | 5.9% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Temu audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stone Island | Fashion & Accessoires | 7.75× | ||
| 02 | Drop shipping | Shopping | 4.85× | ||
| 03 | Burger King | Food & Beverages | 2.90× | ||
| 04 | Biltema | Business & Career | 2.30× | ||
| 05 | AliExpress | Shopping | 2.25× | ||
| 06 | Bracelet | Fashion & Accessoires | 2.24× | ||
| 07 | Lingerie | Fashion & Accessoires | 2.24× | ||
| 08 | KappAhl | Fashion & Accessoires | 1.89× | ||
| 09 | Hair products | Beauty & Wellness | 1.85× | ||
| 10 | Cruises | Travel & Leisure | 1.85× | ||
| 11 | Island | Travel & Leisure | 1.85× | ||
| 12 | Tattoos | Fashion & Accessoires | 1.84× | ||
| 13 | Gina Tricot | Fashion & Accessoires | 1.82× | ||
| 14 | Spas | Beauty & Wellness | 1.80× | ||
| 15 | Modern architecture | Arts & Culture | 1.77× | ||
| 16 | Dogs | Pets & Animals | 1.73× | ||
| 17 | Happiness | Health | 1.70× | ||
| 18 | Kitchen | Home & Garden | 1.67× | ||
| 19 | Shoes | Fashion & Accessoires | 1.65× | ||
| 20 | Flower | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.46× | |
| Extroversion | THRILL | 1.43× | |
| Early Adopter Mentality | POWER | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.85× | |
| DIY Mentality | THRILL | 0.89× | |
| Healthy Lifestyle | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Temu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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