A data profile of the people who buy, follow and care about Temu in Ireland — modelled from more than twelve digital signal sources. Temu has an estimated audience of 938,874 people in Ireland.
Temu has an estimated audience of 938,874 people in Ireland. 58.3% are female, 41.7% are male, average age 44.0. Top brand affinities: Starbucks, Burger King, Innovation, The Economist, Greenpeace.
Top brand affinities include Starbucks, Burger King, Innovation, with strongest over-indexing on Starbucks (3.94× the country average).
Demographically, the Temu audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Temu fan in Ireland is more female, around 44.0 years old, with strong Career Orientation tendencies and a notable affinity for Starbucks.
The key figures that characterise the Temu profile in Ireland.
58.3% are female, 41.7% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 44.0 |
| Estimated audience size | 938,874 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 27% |
of the worldwide Temu audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 15.6% |
| Germany | 5.9% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Temu audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Greenpeace | Politics & Society | 4.99× | ||
| 02 | Starbucks | Food & Beverages | 3.94× | ||
| 03 | Burger King | Food & Beverages | 3.83× | ||
| 04 | Calzedonia | Fashion & Accessoires | 2.89× | ||
| 05 | The Economist | Business & Career | 2.66× | ||
| 06 | Cara Delevingne | Fashion & Accessoires | 2.63× | ||
| 07 | Block chain (database) | Technology & Electronics | 2.32× | ||
| 08 | El Corte Inglés | Shopping | 2.11× | ||
| 09 | Malta | Travel & Leisure | 1.81× | ||
| 10 | Inspirational Quotes | Business & Career | 1.72× | ||
| 11 | Passive income | Business & Career | 1.65× | ||
| 12 | Innovation | Business & Career | 1.59× | ||
| 13 | MailChimp | Internet & Social Media | 1.57× | ||
| 14 | Maison Margiela | Fashion & Accessoires | 1.56× | ||
| 15 | Electronic funds transfer | Business & Career | 1.53× | ||
| 16 | HubSpot | Internet & Social Media | 1.53× | ||
| 17 | Google Analytics | Internet & Social Media | 1.52× | ||
| 18 | Mobile payment | Business & Career | 1.51× | ||
| 19 | Online auction | Shopping | 1.51× | ||
| 20 | Powdered milk | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.26× | |
| Risk Appetite | THRILL | 1.25× | |
| Indulgence | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.88× | |
| Creativity | OPEN | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Temu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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