A data profile of the people who buy, follow and care about Temu in Sweden — modelled from more than twelve digital signal sources. Temu has an estimated audience of 1,550,697 people in Sweden.
Temu has an estimated audience of 1,550,697 people in Sweden. 57.7% are female, 42.3% are male, average age 46.4. Top brand affinities: Burger King, Drop shipping, Biltema, Elgiganten, Starbucks.
Top brand affinities include Burger King, Drop shipping, Biltema, with strongest over-indexing on Burger King (6.5× the country average).
Demographically, the Temu audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
The typical Temu fan in Sweden is more female, around 46.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Burger King.
The key figures that characterise the Temu profile in Sweden.
57.7% are female, 42.3% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 46.4 |
| Estimated audience size | 1,550,697 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Temu audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 15.6% |
| Germany | 5.9% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Temu audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Starbucks | Food & Beverages | 6.72× | ||
| 02 | Burger King | Food & Beverages | 6.50× | ||
| 03 | The Economist | Business & Career | 5.98× | ||
| 04 | Drop shipping | Shopping | 4.01× | ||
| 05 | AliExpress | Shopping | 2.59× | ||
| 06 | Bracelet | Fashion & Accessoires | 2.22× | ||
| 07 | Tattoos | Fashion & Accessoires | 2.02× | ||
| 08 | Dogs | Pets & Animals | 1.98× | ||
| 09 | Hair products | Beauty & Wellness | 1.96× | ||
| 10 | Fiction books | Literature | 1.95× | ||
| 11 | Meat | Food & Beverages | 1.89× | ||
| 12 | Happiness | Health | 1.84× | ||
| 13 | Bars | Travel & Leisure | 1.81× | ||
| 14 | Intersport | Shopping | 1.77× | ||
| 15 | Shoes | Fashion & Accessoires | 1.68× | ||
| 16 | Biltema | Business & Career | 1.66× | ||
| 17 | Elgiganten | Shopping | 1.66× | ||
| 18 | Spas | Beauty & Wellness | 1.66× | ||
| 19 | Internet & Social Media | 1.62× | |||
| 20 | Video games | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.77× | |
| Career Orientation | POWER | 1.55× | |
| Extroversion | THRILL | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.74× | |
| Sustainability | BALANCE | 0.81× | |
| DIY Mentality | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Temu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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