A data profile of the people who buy, follow and care about Temu in Finland — modelled from more than twelve digital signal sources. Temu has an estimated audience of 987,339 people in Finland.
Temu has an estimated audience of 987,339 people in Finland. 59.6% are female, 40.4% are male, average age 44.6. Top brand affinities: Finnair, Google, Drop shipping, Shoes, Dogs.
Top brand affinities include Finnair, Google, Drop shipping, with strongest over-indexing on Finnair (1.97× the country average).
Demographically, the Temu audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
The typical Temu fan in Finland is more female, around 44.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Finnair.
The key figures that characterise the Temu profile in Finland.
59.6% are female, 40.4% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 44.6 |
| Estimated audience size | 987,339 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Temu audience comes from Finland.
| Country | Share |
|---|---|
| United States | 15.6% |
| Germany | 5.9% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Temu audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drop shipping | Shopping | 4.37× | ||
| 02 | Lingerie | Fashion & Accessoires | 2.42× | ||
| 03 | AliExpress | Shopping | 2.28× | ||
| 04 | Bracelet | Fashion & Accessoires | 2.16× | ||
| 05 | Sunglasses | Fashion & Accessoires | 2.06× | ||
| 06 | Modern architecture | Arts & Culture | 2.00× | ||
| 07 | Finnair | Travel & Leisure | 1.97× | ||
| 08 | Financial services | Business & Career | 1.94× | ||
| 09 | Hair products | Beauty & Wellness | 1.93× | ||
| 10 | Fiction books | Literature | 1.90× | ||
| 11 | Dogs | Pets & Animals | 1.85× | ||
| 12 | Meat | Food & Beverages | 1.85× | ||
| 13 | Cruises | Travel & Leisure | 1.85× | ||
| 14 | Shoes | Fashion & Accessoires | 1.84× | ||
| 15 | Tattoos | Fashion & Accessoires | 1.80× | ||
| 16 | Happiness | Health | 1.78× | ||
| 17 | Spas | Beauty & Wellness | 1.77× | ||
| 18 | Kitchen | Home & Garden | 1.73× | ||
| 19 | Internet & Social Media | 1.65× | |||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.52× | |
| Need for Security | CONSERVATISM | 1.40× | |
| Indulgence | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.91× | |
| Mindfulness | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Temu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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