A data profile of the people who buy, follow and care about AliExpress in Finland — modelled from more than twelve digital signal sources. AliExpress has an estimated audience of 634,949 people in Finland.
AliExpress has an estimated audience of 634,949 people in Finland. 54.5% are female, 45.5% are male, average age 41.8. Top brand affinities: Drop shipping, Temu, Delfi (web portal), Postimees, G.O.
Top brand affinities include Drop shipping, Temu, Delfi (web portal), with strongest over-indexing on Drop shipping (7.54× the country average).
Demographically, the AliExpress audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
The typical AliExpress fan in Finland is balanced, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Drop shipping.
The key figures that characterise the AliExpress profile in Finland.
54.5% are female, 45.5% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 41.8 |
| Estimated audience size | 634,949 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide AliExpress audience comes from Finland.
| Country | Share |
|---|---|
| Brazil | 7.6% |
| Italy | 7.4% |
| United States | 7.1% |
The strongest cross-interests of the AliExpress audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drop shipping | Shopping | 7.54× | ||
| 02 | Shopify | Internet & Social Media | 3.73× | ||
| 03 | Postimees | News | 2.65× | ||
| 04 | Canada Goose | Fashion & Accessoires | 2.56× | ||
| 05 | Delfi (web portal) | Internet & Social Media | 2.38× | ||
| 06 | Temu | Shopping | 2.28× | ||
| 07 | Headgear | Fashion & Accessoires | 2.27× | ||
| 08 | Under Armour | Fashion & Accessoires | 2.11× | ||
| 09 | Uniqlo | Shopping | 1.93× | ||
| 10 | App Store (iOS) | Technology & Electronics | 1.93× | ||
| 11 | Auto detailing | Cars & Mobility | 1.88× | ||
| 12 | G.O | Technology & Electronics | 1.85× | ||
| 13 | International student | Business & Career | 1.83× | ||
| 14 | Sportswear (fashion) | Fashion & Accessoires | 1.82× | ||
| 15 | Urban Outfitters | Shopping | 1.81× | ||
| 16 | Machine tool | Home & Garden | 1.63× | ||
| 17 | Home shopping | Shopping | 1.63× | ||
| 18 | Bershka | Shopping | 1.61× | ||
| 19 | Electric motorcycles and scooters | Cars & Mobility | 1.60× | ||
| 20 | Carcare | Cars & Mobility | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.81× | |
| Urban Lifestyle | OPEN | 0.96× | |
| Social Media Usage | JOY | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.71× | |
| Need for Security | CONSERVATISM | 0.82× | |
| Social Media Usage | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for AliExpress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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