A data profile of the people who buy, follow and care about Zalando in Denmark — modelled from more than twelve digital signal sources. Zalando has an estimated audience of 947,195 people in Denmark.
Zalando has an estimated audience of 947,195 people in Denmark. 68.3% are female, 31.7% are male, average age 42.5. Top brand affinities: G.O, Home Interior Design, COS, Microwave oven, Design & Interior.
Top brand affinities include G.O, Home Interior Design, COS, with strongest over-indexing on G.O (1.69× the country average).
Demographically, the Zalando audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
The typical Zalando fan in Denmark is more female, around 42.5 years old, with strong Convenience Orientation tendencies and a notable affinity for G.O.
The key figures that characterise the Zalando profile in Denmark.
68.3% are female, 31.7% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 42.5 |
| Estimated audience size | 947,195 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 29% |
The strongest cross-interests of the Zalando audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nena | Music & Radio | 2.35× | ||
| 02 | News24 | News | 2.25× | ||
| 03 | Hand washing | Home & Garden | 2.01× | ||
| 04 | Epigenetics | Health | 1.98× | ||
| 05 | Educational toy | Kids & Family | 1.92× | ||
| 06 | COS | Shopping | 1.91× | ||
| 07 | Home accessories | Home & Garden | 1.89× | ||
| 08 | Beef tenderloin | Food & Beverages | 1.89× | ||
| 09 | Home Delivery | Food & Beverages | 1.84× | ||
| 10 | Tablecloth | Home & Garden | 1.80× | ||
| 11 | Coffee table | Food & Beverages | 1.80× | ||
| 12 | Sportswear (fashion) | Fashion & Accessoires | 1.76× | ||
| 13 | Nightlight | Travel & Leisure | 1.74× | ||
| 14 | Home Decoration & Design | Home & Garden | 1.73× | ||
| 15 | G.O | Technology & Electronics | 1.69× | ||
| 16 | Bershka | Shopping | 1.66× | ||
| 17 | Design & Interior | Home & Garden | 1.63× | ||
| 18 | Microwave oven | Home & Garden | 1.58× | ||
| 19 | Home Interior Design | Home & Garden | 1.52× | ||
| 20 | Global cuisine | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.72× | |
| Urban Lifestyle | OPEN | 1.31× | |
| Travelling | THRILL | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.74× | |
| Luxury Orientation | PREMIUM | 0.76× | |
| Patriotism | CONSERVATISM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Zalando. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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