A data profile of the people who buy, follow and care about Zalando in Netherlands — modelled from more than twelve digital signal sources. Zalando has an estimated audience of 2,262,745 people in Netherlands.
The average Zalando fan in Netherlands is 40.9 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Top brand affinities include Libelle, Loavies, Omoda, with strongest over-indexing on Libelle (1.59× the country average).
Demographically, the Zalando audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Zalando fan in Netherlands is more female, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Libelle.
The key figures that characterise the Zalando profile in Netherlands.
68.4% are female, 31.6% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 40.9 |
| Estimated audience size | 2,262,745 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 24% |
Where the Zalando audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~200K | 1.14× | |
| 02 | Zuid-Holland | ~600K | 1.12× | |
| 03 | North Brabant | ~400K | 1.10× | |
| 04 | Gelderland | ~300K | 1.10× | |
| 05 | Overijssel | ~200K | 1.05× | |
| 06 | Zeeland | ~50K | 0.99× | |
| 07 | Friesland | ~80K | 0.98× | |
| 08 | Flevoland | ~60K | 0.98× | |
| 09 | North Holland | ~400K | 0.94× | |
| 10 | Drenthe | ~60K | 0.90× | |
| 11 | Utrecht | ~200K | 0.87× | |
| 12 | Groningen | ~60K | 0.82× |
The strongest cross-interests of the Zalando audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Letto | Home & Garden | 1.80× | ||
| 02 | About You | Shopping | 1.77× | ||
| 03 | My Jewellery | Shopping | 1.76× | ||
| 04 | Open-source software | Technology & Electronics | 1.73× | ||
| 05 | Loavies | Fashion & Accessoires | 1.72× | ||
| 06 | Bonprix | Shopping | 1.71× | ||
| 07 | Omoda | Shopping | 1.69× | ||
| 08 | Schattige Babykleertjes | Shopping | 1.63× | ||
| 09 | wehkamp.nl | Shopping | 1.60× | ||
| 10 | Libelle | Pets & Animals | 1.59× | ||
| 11 | Infant bodysuit | Kids & Family | 1.58× | ||
| 12 | Mango | Shopping | 1.57× | ||
| 13 | Girlscene.nl | Internet & Social Media | 1.54× | ||
| 14 | Libelle (magazine) | Travel & Leisure | 1.54× | ||
| 15 | need for speed most wanted | Games | 1.53× | ||
| 16 | Baby transport | Kids & Family | 1.52× | ||
| 17 | Zalando Lounge | Shopping | 1.52× | ||
| 18 | Blouse | Fashion & Accessoires | 1.51× | ||
| 19 | Inditex | Shopping | 1.51× | ||
| 20 | Diaper | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.08× | |
| Need for Security | CONSERVATISM | 1.01× | |
| Design Affinity | PREMIUM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.68× | |
| Social Media Usage | JOY | 0.71× | |
| Urban Lifestyle | OPEN | 0.72× |
Zalando's target market in Netherlands covers an estimated 2,262,745 people, concentrated in Zuid-Holland and North Brabant.
68.4% of the Zalando audience are female, 31.6% are male, with an average age of 40.9 years.
Zalando fans show strongest brand affinity for Libelle (1.59×), Loavies (1.72×), and Omoda (1.69×) over the country average.
Zalando fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Brabant (reach ~400K), and North Holland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Zalando itself, the audience over-indexes on Loavies (1.72×), Omoda (1.69×), Blouse (1.51×), and Bonprix (1.71×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Zalando. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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