Rascasse Audience Intelligence

Zalando Target Market in United States

A data profile of the people who buy, follow and care about Zalando in United States — modelled from more than twelve digital signal sources. Zalando has an estimated audience of 504,172 people in United States.

#3753among Brand in United States#510in Shopping

The average Zalando fan in United States is 35.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Pull&Bear, Princess Polly, Rhianna (singer), with strongest over-indexing on Pull&Bear (66.67× the country average).

Demographically, the Zalando audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zalando fan in United States is more female, around 35.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Pull&Bear.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zalando profile in United States.

Audience size
504K
in United States
Gender
68.3%♀
31.7% male
Age
35.0
average years
Country rank
#36468
Brand in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Zalando

68.3% are female, 31.7% are male, average age 35.0.

Fig. 02

Gender split

68.3%
Female
31.7%
Male
Demographic split for Zalando audience in United States
MetricValue
Female68.3%
Male31.7%
Average age35.0
Estimated audience size504,172
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Zalando audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3917%
40-4917%
50+13%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Zalando audience comes from United States.

Worldwide audience distribution share by country for Zalando
CountryShare
Germany14.0%
Italy12.8%
France8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zalando audience in United States is strongest.

Fig. 05

Top regions by affinity

Zalando customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~9K5.80×
02New York~70K2.65×
03Wyoming~1K1.47×
04California~80K1.45×
05Florida~50K1.45×
06New Jersey~20K1.37×
07Louisiana~8K1.28×
08Kansas~5K1.24×
09Virginia~10K1.20×
10Massachusetts~10K1.20×
11Washington~10K1.14×
12Hawaii~2K1.12×
13Illinois~20K1.11×
14Nevada~5K1.10×
15Oregon~6K1.06×
16Georgia~20K1.03×
17Connecticut~5K1.03×
18Colorado~8K0.97×
19Maine~2K0.97×
20Rhode Island~2K0.96×
21Maryland~8K0.95×
22Texas~40K0.94×
23Alaska<1K0.90×
24Kentucky~6K0.88×
25South Dakota~1K0.88×
26Utah~4K0.87×
27Tennessee~9K0.86×
28New Hampshire~2K0.85×
29North Carolina~10K0.83×
30Montana~1K0.82×
31Delaware~1K0.82×
32Pennsylvania~10K0.80×
33Arizona~8K0.80×
34North Dakota<1K0.80×
35South Carolina~6K0.79×
36Idaho~2K0.79×
37West Virginia~2K0.79×
38Indiana~7K0.78×
39Mississippi~3K0.78×
40Minnesota~6K0.77×
41Ohio~10K0.73×
42Missouri~6K0.73×
43Alabama~5K0.72×
44Arkansas~3K0.72×
45Nebraska~2K0.72×
46Michigan~9K0.71×
47Iowa~3K0.71×
48Wisconsin~5K0.70×
49Oklahoma~4K0.70×
50New Mexico~2K0.70×
Fig. 06

Affinity by region

Affinity by region — Zalando, United States
0.70×1.00×5.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zalando audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zalando audience
#·InterestCategoryAffinity×
01Pull&BearFashion & Accessoires66.67×
02Princess PollyFashion & Accessoires16.08×
03Very (online retailer)Website / Newspaper / Magazine9.09×
04Rhianna (singer)Music & Radio8.57×
05Gay LovePolitics & Society6.78×
06Free shippingShopping5.86×
07Sportswear (fashion)Fashion & Accessoires5.27×
08Purchase discountShopping5.06×
09AritziaFashion & Accessoires4.86×
10CoachFashion & Accessoires4.21×
11Hair ExtensionsBeauty & Wellness4.11×
12Natural skin careBeauty & Wellness4.03×
13Long hairBeauty & Wellness3.88×
14AfrobeatMusic & Radio3.46×
15Lace wigBeauty & Wellness3.05×
16Self-loveHealth2.86×
17LivemusicMusic & Radio2.84×
18WigBeauty & Wellness2.83×
19TikTokInternet & Social Media2.81×
20SupermanMovies & TV1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zalando audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zalando audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.57×
Design AffinityPREMIUM1.56×
IndulgenceJOY1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zalando audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.52×
Community OrientationOPEN0.67×
Career OrientationPOWER0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Zalando's target market in United States?

Zalando's target market in United States covers an estimated 504,172 people, concentrated in California and New York.

02

What is the gender split and age of Zalando customers?

68.3% of the Zalando audience are female, 31.7% are male, with an average age of 35.0 years.

03

Which brands do Zalando fans like most?

Zalando fans show strongest brand affinity for Pull&Bear (66.67×), Princess Polly (16.08×), and Rhianna (singer) (8.57×) over the country average.

04

Where do Zalando fans live in United States?

Zalando fans in United States are most concentrated in California (reach ~80K), New York (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Zalando fans also like?

Beyond Zalando itself, the audience over-indexes on Princess Polly (16.08×), Rhianna (singer) (8.57×), TikTok (2.81×), and Hair Extensions (4.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Zalando audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zalando. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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