Zalando Audience in United States

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Zalando has an estimated audience of 500,989 people in United States. 68.3% are female, 31.7% are male, average age 35.0. Top regions: New York, California, Florida. Top brand affinities: Pull&Bear, Princess Polly, Rhianna (singer), TikTok, Hair Extensions.

The average Zalando fan in United States is 35.0 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Pull&Bear, Princess Polly, Rhianna (singer), with strongest over-indexing on Pull&Bear (66.67× the country average). Demographically, the Zalando audience skews more female with an average age of 35.0, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Consulting

Demographics of Zalando fans

Demographic split for Zalando audience in United States
MetricValue
Female68.3%
Male31.7%
Average age35.0
Estimated audience size500,989

Audience persona

The typical Zalando fan in United States is more female, around 35.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Pull&Bear.

Top regions in United States

Top regions ranked by reach for Zalando in United States
RegionReachAffinity
New York84,7223.03×
California82,8661.5×
Florida54,7241.61×
Texas40,8070.95×
Illinois19,7221.18×
New Jersey19,6201.54×
Virginia17,6461.45×
Georgia15,8171.02×
Massachusetts14,0701.43×
Pennsylvania13,0020.77×
Washington12,1301.21×
North Carolina12,0690.8×
Washington, District of Columbia11,4337.59×
Ohio9,9880.65×
Michigan8,7850.67×
Maryland8,3150.97×
Arizona8,0460.79×
Colorado7,3110.93×
Oregon6,8871.2×
Tennessee6,4750.64×
Nevada6,1491.27×
Minnesota5,9410.83×
Indiana5,8450.64×
Connecticut5,3891.07×
Missouri5,0440.62×
South Carolina5,0020.66×
Wisconsin4,8680.65×
Utah3,9990.89×
Alabama3,7980.54×
Louisiana3,7870.59×
Kentucky3,7740.6×
Kansas2,9300.74×
Oklahoma2,9000.52×
Hawaii2,8461.32×
Iowa2,2890.55×
Arkansas2,0680.5×
Mississippi1,7130.41×
Maine1,6000.89×
Rhode Island1,5290.96×
New Hampshire1,5230.77×
Idaho1,4400.57×
Nebraska1,3160.52×
New Mexico1,1640.46×
West Virginia1,0330.44×
Montana8520.61×
Delaware8010.58×
Alaska7420.69×
Vermont6530.74×
South Dakota4830.42×
North Dakota4550.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zalando audience
BrandAffinityCategory
Pull&Bear66.67×Fashion & Accessoires
Princess Polly16.08×Fashion & Accessoires
Rhianna (singer)8.57×Music & Radio
TikTok2.81×Internet & Social Media
Hair Extensions4.11×Beauty & Wellness
Gay Love6.78×Politics & Society
Superman1.71×Movies & TV
Natural skin care4.03×Beauty & Wellness
Aritzia4.86×Fashion & Accessoires
Long hair3.88×Beauty & Wellness
Sportswear (fashion)5.27×Fashion & Accessoires
Coach4.21×Fashion & Accessoires
Free shipping5.86×Shopping
Self-love2.86×Health
Wig2.83×Beauty & Wellness
Lace wig3.05×Beauty & Wellness
Purchase discount5.06×Shopping
Livemusic2.84×Music & Radio
Afrobeat3.46×Music & Radio
Very (online retailer)9.09×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zalando audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.14
Luxury OrientationPREMIUM2.02
Design AffinityPREMIUM1.86
Pet OwnershipJOY1.6
Early Adopter MentalityPOWER1.53
Sports ActivityPOWER1.47

Worldwide distribution

Worldwide audience distribution share by country for Zalando
CountryShare
Germany14.2%
Italy13.0%
France9.0%

See Zalando audiences in other countries

More Consulting audiences in United States

Frequently asked questions

How many fans does Zalando have in United States?

Zalando has an estimated audience of 500,989 people in United States, concentrated in New York and California.

What is the gender split and age of Zalando fans?

68.3% of Zalando fans are female, 31.7% are male, with an average age of 35.0 years.

Which brands do Zalando fans like most?

Zalando fans show strongest brand affinity for Pull&Bear (66.67×), Princess Polly (16.08×), and Rhianna (singer) (8.57×) over the country average.

Where do Zalando fans live in United States?

Zalando fans in United States are most concentrated in New York (reach 84,722), California (reach 82,866), and Florida (reach 54,724). These three regions account for the largest share of the active audience.

What other brands do Zalando fans also like?

Beyond Zalando itself, the audience over-indexes on Princess Polly (16.08×), Rhianna (singer) (8.57×), TikTok (2.81×), and Hair Extensions (4.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zalando. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.