Rascasse Audience Intelligence

Free shipping Audience in United States

A data profile of the people who buy, follow and care about Free shipping in United States — modelled from more than twelve digital signal sources. Free shipping has an estimated audience of 8,748,009 people in United States.

#7among E-Commerce in United States#2555among Topic in United States#112in Shopping

The average Free shipping fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Livemusic, Unique Gifts, Disneyland Paris, with strongest over-indexing on Livemusic (4.78× the country average).

Demographically, the Free shipping audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Free shipping fan in United States is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Livemusic.

Category: Shopping · Type: Topic · Subtype: E-Commerce

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Free shipping profile in United States.

Audience size
8.7M
in United States
Gender
66.5%♀
33.5% male
Age
40.8
average years
Country rank
#4070
Topic in United States
Fig. 01

Search interest · 12-month trend

+2011%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Free shipping fans

66.5% are female, 33.5% are male, average age 40.8.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Free shipping audience in United States
MetricValue
Female66.5%
Male33.5%
Average age40.8
Estimated audience size8,748,009
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Free shipping audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3919%
40-4922%
50+24%
Fig. 04

Worldwide distribution

47.5%

of the worldwide Free shipping audience comes from United States.

Worldwide audience distribution share by country for Free shipping
CountryShare
United States47.5%
United Kingdom8.3%
India6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Free shipping audience in United States is strongest.

Fig. 05

Top regions by affinity

Free shipping fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~300K2.05×
02Wyoming~20K1.33×
03Idaho~60K1.28×
04Connecticut~100K1.25×
05West Virginia~50K1.17×
06Florida~700K1.15×
07Missouri~200K1.15×
08Kansas~80K1.14×
09Alabama~100K1.12×
10California~1M1.11×
11South Carolina~100K1.11×
12Kentucky~100K1.09×
13Georgia~300K1.08×
14Louisiana~100K1.08×
15Mississippi~80K1.08×
16South Dakota~20K1.08×
17Oklahoma~100K1.07×
18North Carolina~300K1.06×
19Tennessee~200K1.05×
20Ohio~300K1.03×
21Michigan~200K1.03×
22Indiana~200K1.01×
23Texas~800K1.00×
24New Jersey~200K1.00×
25Virginia~200K1.00×
26Nevada~80K0.99×
27Utah~80K0.98×
28New York~500K0.97×
29Arizona~200K0.97×
30North Dakota~20K0.97×
31Pennsylvania~300K0.96×
32Arkansas~70K0.96×
33Iowa~70K0.95×
34New Hampshire~30K0.93×
35Montana~20K0.93×
36Alaska~20K0.93×
37New Mexico~40K0.92×
38Nebraska~40K0.92×
39Wisconsin~100K0.88×
40Delaware~20K0.88×
41Oregon~90K0.87×
42Maryland~100K0.86×
43Maine~30K0.86×
44Rhode Island~20K0.85×
45Washington~100K0.84×
46Minnesota~100K0.84×
47Massachusetts~100K0.82×
48Illinois~200K0.81×
49Hawaii~30K0.72×
50Washington, District of Columbia~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Free shipping, United States
0.70×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Free shipping audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Free shipping audience
#·InterestCategoryAffinity×
01International educationBusiness & Career9.95×
02Arabic coffeeFood & Beverages9.95×
03BodrumTravel & Leisure9.95×
04Disneyland ParisTravel & Leisure8.24×
05Nick OffermanMovies & TV7.79×
06Unique GiftsShopping6.76×
07Bargain HuntersShopping6.54×
08Portrait paintingArts & Culture5.56×
09Afro-textured hairBeauty & Wellness4.86×
10LivemusicMusic & Radio4.78×
11Polo Ralph LaurenFashion & Accessoires4.72×
12Office 365Technology & Electronics4.56×
13Property finderHome & Garden3.62×
14Watercolor paintingArts & Culture3.54×
15KindergartenKids & Family3.23×
16Modern architectureArts & Culture2.95×
17NordstromShopping2.04×
18IKEAHome & Garden2.04×
19PinterestInternet & Social Media1.56×
20Beauty salonsBeauty & Wellness1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Free shipping audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Free shipping audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.36×
Luxury OrientationPREMIUM2.01×
Pet OwnershipJOY1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Free shipping audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
Need for SecurityCONSERVATISM0.88×
Social Media UsageJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Free shipping have in United States?

Free shipping has an estimated audience of 8,748,009 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Free shipping fans?

66.5% of Free shipping fans are female, 33.5% are male, with an average age of 40.8 years.

03

Which brands do Free shipping fans like most?

Free shipping fans show strongest brand affinity for Livemusic (4.78×), Unique Gifts (6.76×), and Disneyland Paris (8.24×) over the country average.

04

Where do Free shipping fans live in United States?

Free shipping fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Free shipping fans also like?

Beyond Free shipping itself, the audience over-indexes on Unique Gifts (6.76×), Disneyland Paris (8.24×), Property finder (3.62×), and International education (9.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More E-Commerce audiences in United States

See Free shipping audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Free shipping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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