Free shipping Audience in United States

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Free shipping has an estimated audience of 8,748,009 people in United States. 66.5% are female, 33.5% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, Historic site, Dog breed, Queens College, City University of New York, Mothercare.

The average Free shipping fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, Historic site, Dog breed, with strongest over-indexing on Regional styles of Mexican music (9.95× the country average). Demographically, the Free shipping audience skews more female with an average age of 40.8, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic · Subtype: E-Commerce

Demographics of Free shipping fans

Demographic split for Free shipping audience in United States
MetricValue
Female66.5%
Male33.5%
Average age40.8
Estimated audience size8,748,009

Audience persona

The typical Free shipping fan in United States is more female, around 40.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Free shipping in United States
RegionReachAffinity
California1,358,2571.41×
Texas755,4301×
Florida734,4641.24×
New York653,7071.34×
Pennsylvania321,2931.09×
Georgia296,5321.1×
Illinois293,0231.01×
Virginia289,2401.36×
North Carolina280,1691.06×
Ohio274,5581.02×
New Jersey265,3751.19×
Michigan264,4121.16×
Tennessee189,7901.08×
Washington166,1880.95×
Massachusetts163,8340.95×
Indiana159,8771×
Alabama151,5581.24×
South Carolina149,6641.14×
Kentucky149,1901.36×
Missouri148,0301.05×
Arizona142,3490.8×
Maryland138,7280.92×
Connecticut134,8101.54×
Louisiana131,0741.16×
Wisconsin129,6890.99×
Minnesota117,3120.94×
Colorado109,2110.79×
Oregon97,2480.97×
Oklahoma90,5550.93×
Mississippi87,5301.21×
Nevada78,7280.93×
Utah78,3791×
Arkansas72,6441.01×
Kansas67,6220.98×
Iowa55,4430.77×
West Virginia46,1131.13×
Idaho43,9001×
New Mexico41,2090.94×
Nebraska39,5070.9×
New Hampshire30,1610.88×
Hawaii27,2590.72×
Maine26,8390.86×
Rhode Island24,5860.88×
Delaware23,7110.98×
South Dakota19,5940.97×
Montana19,4370.8×
Washington, District of Columbia18,8320.72×
North Dakota13,1160.73×
Vermont10,7890.7×
Alaska9,0140.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Free shipping audience
BrandAffinityCategory
Regional styles of Mexican music9.95×Music & Radio
Historic site6.65×Arts & Culture
Dog breed1.62×Pets & Animals
Queens College, City University of New York9.95×Business & Career
Mothercare3.87×Kids & Family
Electrolyte5.28×Health
Home equity2.08×Home & Garden
Fairy godmother7.75×Literature
Bank account2.54×Business & Career
Vocal harmony4.38×Music & Radio
Goop4.66×Internet & Social Media
Governor of Michigan6.14×Politics & Society
Mathcore6.21×Music & Radio
Grinch2.82×Movies & TV
Staycation2.13×Home & Garden
Jesse Plemons2.19×Movies & TV
Hipster6.11×Politics & Society
JDSU1.87×Business & Career
Elsword9.95×Games
Jordan Fisher4.87×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Free shipping audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.22
Luxury OrientationPREMIUM2.22
Design AffinityPREMIUM2.08
Risk AppetiteTHRILL1.83
IndulgenceJOY1.75
TravellingTHRILL1.75

Worldwide distribution

Worldwide audience distribution share by country for Free shipping
CountryShare
United States47.5%
United Kingdom8.3%
India6.2%

See Free shipping audiences in other countries

More E-Commerce audiences in United States

Frequently asked questions

How many fans does Free shipping have in United States?

Free shipping has an estimated audience of 8,748,009 people in United States, concentrated in California and Texas.

What is the gender split and age of Free shipping fans?

66.5% of Free shipping fans are female, 33.5% are male, with an average age of 40.8 years.

Which brands do Free shipping fans like most?

Free shipping fans show strongest brand affinity for Regional styles of Mexican music (9.95×), Historic site (6.65×), and Dog breed (1.62×) over the country average.

Where do Free shipping fans live in United States?

Free shipping fans in United States are most concentrated in California (reach 1,358,257), Texas (reach 755,430), and Florida (reach 734,464). These three regions account for the largest share of the active audience.

What other brands do Free shipping fans also like?

Beyond Free shipping itself, the audience over-indexes on Historic site (6.65×), Dog breed (1.62×), Queens College, City University of New York (9.95×), and Mothercare (3.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Free shipping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.