Free shipping Audience in Germany
Free shipping has an estimated audience of 672,181 people in Germany. 52.0% are female, 48.0% are male, average age 48.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: JACK & JONES, Hugendubel, Pinterest, Sewing machine, H&M.
The average Free shipping fan in Germany is 48.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include JACK & JONES, Hugendubel, Pinterest, with strongest over-indexing on JACK & JONES (40.09× the country average). Demographically, the Free shipping audience skews balanced with an average age of 48.2, and over-indexes on personality traits such as Design Affinity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Topic · Subtype: E-Commerce
Demographics of Free shipping fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 48.2 |
| Estimated audience size | 672,181 |
Audience persona
The typical Free shipping fan in Germany is balanced, around 48.2 years old, with strong Design Affinity tendencies and a notable affinity for JACK & JONES.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 137,702 | 0.94× |
| Bayern | 103,892 | 0.96× |
| Baden-Württemberg | 83,676 | 0.91× |
| Niedersachsen | 60,531 | 0.93× |
| Hessen | 57,715 | 1.13× |
| Berlin | 34,247 | 1.14× |
| Sachsen | 29,165 | 0.88× |
| Rheinland-Pfalz | 27,203 | 0.81× |
| Schleswig-Holstein | 22,466 | 0.93× |
| Brandenburg | 20,236 | 0.97× |
| Sachsen-Anhalt | 15,740 | 0.9× |
| Thüringen | 15,161 | 0.89× |
| Mecklenburg-Vorpommern | 12,504 | 0.97× |
| Hamburg | 12,320 | 0.81× |
| Saarland | 10,210 | 1.24× |
| Bremen | 9,148 | 1.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 40.09× | Fashion & Accessoires |
| Hugendubel | 7.07× | Shopping |
| 3.34× | Internet & Social Media | |
| Sewing machine | 5.35× | Home & Garden |
| H&M | 2.5× | Shopping |
| Google Maps | 2.5× | Internet & Social Media |
| Airbnb | 2.24× | Travel & Leisure |
| Unique Gifts | 3.88× | Shopping |
| Starbucks | 3.46× | Food & Beverages |
| Bookselling | 3.51× | Literature |
| Sewing | 3.08× | Home & Garden |
| Handmade jewelry | 3.58× | Fashion & Accessoires |
| Do it yourself (DIY) | 1.84× | Home & Garden |
| Recipes | 2.05× | Food & Beverages |
| Handmade | 3.05× | Home & Garden |
| Google Drive | 3.17× | Technology & Electronics |
| Home improvement | 1.69× | Home & Garden |
| Furniture | 1.55× | Home & Garden |
| QVC | 2.49× | Movies & TV |
| Volkswagen ID.3 | 10.21× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.25 |
| Tradition | CONSERVATISM | 1.77 |
| Creativity | OPEN | 1.72 |
| Sustainability | BALANCE | 1.6 |
| Urban Lifestyle | OPEN | 1.59 |
| Quality Awareness | PREMIUM | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.5% |
| United Kingdom | 8.3% |
| India | 6.2% |
See Free shipping audiences in other countries
More E-Commerce audiences in Germany
- Drop shipping (9,209,348)
- Coupons (9,021,946)
- Auction (6,072,002)
- Cyber Monday (5,495,390)
- Subscription business model (4,734,739)
Frequently asked questions
How many fans does Free shipping have in Germany?
Free shipping has an estimated audience of 672,181 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Free shipping fans?
52.0% of Free shipping fans are female, 48.0% are male, with an average age of 48.2 years.
Which brands do Free shipping fans like most?
Free shipping fans show strongest brand affinity for JACK & JONES (40.09×), Hugendubel (7.07×), and Pinterest (3.34×) over the country average.
Where do Free shipping fans live in Germany?
Free shipping fans in Germany are most concentrated in Nordrhein-Westfalen (reach 137,702), Bayern (reach 103,892), and Baden-Württemberg (reach 83,676). These three regions account for the largest share of the active audience.
What other brands do Free shipping fans also like?
Beyond Free shipping itself, the audience over-indexes on Hugendubel (7.07×), Pinterest (3.34×), Sewing machine (5.35×), and H&M (2.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Free shipping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.