Top 29 E-Commerces in United States
This curated ranking covers the 29 largest e-commerces in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Coupons, Subscription business model and Auction lead the list with a combined estimated audience of 149,769,647 people. Across all 29 entries the average audience size is 8,713,395, and the largest, Coupons, reaches around 75,061,436 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each e-commerce, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Coupons |
75,061,436 | 20.5% | E-Commerce | Shopping |
| 2 |  Subscription business model |
39,942,350 | 26.3% | E-Commerce | Shopping |
| 3 |  Auction |
34,765,861 | 31.7% | E-Commerce | Shopping |
| 4 |  Cyber Monday |
30,607,203 | 33.1% | E-Commerce | Shopping |
| 5 |  Drop shipping |
24,101,529 | 18.3% | E-Commerce | Shopping |
| 6 |  Review |
12,650,723 | 36.6% | E-Commerce | Shopping |
| 7 |  Free shipping |
8,748,009 | 48.0% | E-Commerce | Shopping |
| 8 |  Cashback reward program |
5,676,439 | 15.3% | E-Commerce | Shopping |
| 9 |  Public auction |
5,175,654 | 47.5% | E-Commerce | Shopping |
| 10 |  Group buying |
4,433,202 | 5.9% | E-Commerce | Shopping |
| 11 |  Online shopping rewards |
3,423,609 | 23.9% | E-Commerce | Shopping |
| 12 |  Daily Deals |
1,438,334 | 33.7% | E-Commerce | Shopping |
| 13 |  Smart Shopping |
1,361,299 | 15.2% | E-Commerce | Shopping |
| 14 |  Cashback website |
926,098 | 9.7% | E-Commerce | Shopping |
| 15 |  Pitney Bowes |
833,940 | 70.5% | E-Commerce | Technology & Electronics |
| 16 |  Sample sale |
589,923 | 31.8% | E-Commerce | Shopping |
| 17 |  Cyber Monday Deals |
535,513 | 52.6% | E-Commerce | Shopping |
| 18 |  Sustainable packaging |
533,327 | 14.7% | E-Commerce | Shopping |
| 19 |  Build to order |
494,007 | 33.2% | E-Commerce | Shopping |
| 20 |  Luxury packaging |
369,517 | 14.9% | E-Commerce | Shopping |
| 21 |  G-Market |
210,191 | 41.9% | E-Commerce | Technology & Electronics |
| 22 |  Online fashion shop |
176,367 | 9.8% | E-Commerce | Shopping |
| 23 |  Multichannel retailing |
163,174 | 26.5% | E-Commerce | Shopping |
| 24 |  Instant rebate |
158,066 | 44.1% | E-Commerce | Shopping |
| 25 |  Printable Coupons and Deals |
134,891 | 39.5% | E-Commerce | Shopping |
| 26 |  Flower Delivery Express |
69,401 | 34.2% | E-Commerce | Shopping |
| 27 |  Affiliates |
47,794 | 6.6% | E-Commerce | Shopping |
| 28 |  Payment protection insurance |
33,770 | 2.2% | E-Commerce | Shopping |
| 29 |  Virtual goods |
26,855 | 49.3% | E-Commerce | Shopping |
Frequently asked questions
How is this Top 29 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each e-commerce by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest e-commerce in United States?
Coupons currently leads with an estimated audience of 75,061,436 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.