Sample sale Audience in United States

Sample sale logo

Sample sale has an estimated audience of 589,923 people in United States. 85.7% are female, 14.3% are male, average age 38.6. Top regions: New York, California, Florida. Top brand affinities: Wedding Dress Factory Outlet, Nordstrom rack, Marriage proposal, Bridal registry, Macy's.

The average Sample sale fan in United States is 38.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Wedding Dress Factory Outlet, Nordstrom rack, Marriage proposal, with strongest over-indexing on Wedding Dress Factory Outlet (78.26× the country average). Demographically, the Sample sale audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic · Subtype: E-Commerce

Demographics of Sample sale fans

Demographic split for Sample sale audience in United States
MetricValue
Female85.7%
Male14.3%
Average age38.6
Estimated audience size589,923

Audience persona

The typical Sample sale fan in United States is more female, around 38.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Wedding Dress Factory Outlet.

Top regions in United States

Top regions ranked by reach for Sample sale in United States
RegionReachAffinity
New York184,0445.58×
California89,7211.38×
Florida41,8471.05×
Texas40,0650.79×
New Jersey30,9952.07×
Illinois28,6991.46×
Pennsylvania21,2261.07×
Massachusetts20,9951.81×
Virginia16,0111.11×
Washington15,8101.34×
Ohio15,4760.85×
North Carolina15,4450.87×
Georgia14,3900.79×
Michigan14,3830.93×
Maryland11,8351.17×
Colorado9,2631×
Connecticut8,9131.51×
Tennessee8,8640.75×
Indiana8,7420.81×
Wisconsin7,5230.85×
Arizona7,3050.61×
Minnesota7,0250.83×
South Carolina6,4530.73×
Oregon6,3530.94×
Missouri6,0570.64×
Alabama5,5090.67×
Louisiana4,9000.64×
Kentucky4,8250.65×
Washington, District of Columbia3,9322.22×
Utah3,7430.71×
Iowa3,3510.69×
Oklahoma3,3320.51×
Nevada3,0280.53×
Kansas2,8570.61×
Arkansas2,7810.57×
New Hampshire2,5191.08×
Mississippi2,2920.47×
Rhode Island2,1721.16×
Nebraska2,0850.7×
Hawaii2,0230.8×
Maine1,9970.94×
Idaho1,7140.58×
Delaware1,6080.99×
West Virginia1,6010.58×
New Mexico1,3140.44×
Vermont1,2251.18×
Montana1,2030.74×
Alaska9080.72×
South Dakota8750.64×
North Dakota8520.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sample sale audience
BrandAffinityCategory
Wedding Dress Factory Outlet78.26×Shopping
Nordstrom rack5×Fashion & Accessoires
Marriage proposal8.23×Kids & Family
Bridal registry10.75×Kids & Family
Macy's3.86×Shopping
Wedding invitation10.14×Home & Garden
Wedding videography9.17×Kids & Family
Gown5.37×Fashion & Accessoires
Bridesmaid6.37×Kids & Family
Bride and Groom7.4×Home & Garden
Food and drink1.7×Food & Beverages
Wedding reception5.38×Kids & Family
Anthropologie4.51×Shopping
Allure Bridals49.22×Fashion & Accessoires
Wedding Planners7.09×Kids & Family
Online shopping1.75×Shopping
Beauty1.75×Beauty & Wellness
Food1.65×Food & Beverages
Designer clothing4.6×Fashion & Accessoires
The Knot (Website)9.94×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sample sale audience
TraitClusterScore
Luxury OrientationPREMIUM4.22
Design AffinityPREMIUM3.61
SustainabilityBALANCE2.55
CreativityOPEN1.75
Quality AwarenessPREMIUM1.7
IndulgenceJOY1.64

Worldwide distribution

Worldwide audience distribution share by country for Sample sale
CountryShare
United States31.7%
Philippines16.9%
United Kingdom9.3%

See Sample sale audiences in other countries

More E-Commerce audiences in United States

Frequently asked questions

How many fans does Sample sale have in United States?

Sample sale has an estimated audience of 589,923 people in United States, concentrated in New York and California.

What is the gender split and age of Sample sale fans?

85.7% of Sample sale fans are female, 14.3% are male, with an average age of 38.6 years.

Which brands do Sample sale fans like most?

Sample sale fans show strongest brand affinity for Wedding Dress Factory Outlet (78.26×), Nordstrom rack (5×), and Marriage proposal (8.23×) over the country average.

Where do Sample sale fans live in United States?

Sample sale fans in United States are most concentrated in New York (reach 184,044), California (reach 89,721), and Florida (reach 41,847). These three regions account for the largest share of the active audience.

What other brands do Sample sale fans also like?

Beyond Sample sale itself, the audience over-indexes on Nordstrom rack (5×), Marriage proposal (8.23×), Bridal registry (10.75×), and Macy's (3.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sample sale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.