Daily Deals Audience in United States

Daily Deals has an estimated audience of 1,438,334 people in United States. 56.1% are female, 43.9% are male, average age 28.0. Top regions: Michigan, California, Texas. Top brand affinities: Bargain Hunters, Pixlr, Bachelor of Business Administration, Tim Hortons, Tim Horton.

The average Daily Deals fan in United States is 28.0 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, California, Texas. Top brand affinities include Bargain Hunters, Pixlr, Bachelor of Business Administration, with strongest over-indexing on Bargain Hunters (19.74× the country average). Demographically, the Daily Deals audience skews more female with an average age of 28.0, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic · Subtype: E-Commerce

Demographics of Daily Deals fans

Demographic split for Daily Deals audience in United States
MetricValue
Female56.1%
Male43.9%
Average age28.0
Estimated audience size1,438,334

Audience persona

The typical Daily Deals fan in United States is more female, around 28.0 years old, with strong Quality Awareness tendencies and a notable affinity for Bargain Hunters.

Top regions in United States

Top regions ranked by reach for Daily Deals in United States
RegionReachAffinity
Michigan610,94516.24×
California278,0771.76×
Texas201,1911.63×
Washington98,0143.4×
Florida74,2670.76×
Georgia55,9431.26×
New York40,3180.5×
Illinois25,4060.53×
Arkansas25,3852.14×
Ohio24,9040.56×
North Carolina23,4260.54×
New Jersey22,9690.63×
Pennsylvania22,6700.47×
Louisiana20,0671.08×
Oregon18,5681.13×
Arizona16,8330.57×
Missouri16,6710.72×
Virginia16,1550.46×
Massachusetts15,5760.55×
Tennessee13,9760.48×
Maryland13,2810.54×
Indiana12,7810.49×
Wisconsin12,0590.56×
Delaware10,7112.7×
Oklahoma10,6030.66×
South Carolina9,9330.46×
Alabama9,7800.49×
Minnesota9,4430.46×
Colorado9,0390.4×
Kentucky7,9510.44×
Connecticut6,5060.45×
Mississippi5,7150.48×
Utah5,5250.43×
Kansas5,3920.48×
Nevada4,7980.34×
Iowa4,4170.37×
Nebraska4,2580.59×
West Virginia3,9980.6×
Idaho2,8800.4×
New Hampshire2,3720.42×
New Mexico2,1820.3×
Maine2,1620.42×
Rhode Island2,0360.44×
Montana1,6700.42×
Hawaii1,2700.21×
Washington, District of Columbia1,1930.28×
South Dakota1,1670.35×
North Dakota1,0700.36×
Alaska9580.31×
Vermont8760.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Daily Deals audience
BrandAffinityCategory
Bargain Hunters19.74×Shopping
Pixlr61.75×Games
Bachelor of Business Administration43.26×Business & Career
Tim Hortons26×Food & Beverages
Tim Horton8.93×Sports
Planet Fitness3.67×Sports
HDFC Bank39.33×Business & Career
Skyline Chili17.92×Food & Beverages
Diaper bag5×Kids & Family
Tuttosport52.87×Sports
Axis Bank28.27×Business & Career
Ethical consumerism7.32×Shopping
Mary Elizabeth Winstead11.54×Movies & TV
BSE SENSEX22.95×Business & Career
Livemusic3.34×Music & Radio
Clarinet5.77×Music & Radio
cardio fitness17.11×Sports
Non-fiction books4.61×Literature
Metaphysics3.42×Business & Career
Bass guitar3.06×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Daily Deals audience
TraitClusterScore
Quality AwarenessPREMIUM6.92
IndulgenceJOY2.26
Design AffinityPREMIUM1.74
Price SensitivityPREMIUM1.62
Luxury OrientationPREMIUM1.57
Family OrientationCONSERVATISM1.54

Worldwide distribution

Worldwide audience distribution share by country for Daily Deals
CountryShare
United States33.6%
India21.7%
Indonesia14.9%

See Daily Deals audiences in other countries

More E-Commerce audiences in United States

Frequently asked questions

How many fans does Daily Deals have in United States?

Daily Deals has an estimated audience of 1,438,334 people in United States, concentrated in Michigan and California.

What is the gender split and age of Daily Deals fans?

56.1% of Daily Deals fans are female, 43.9% are male, with an average age of 28.0 years.

Which brands do Daily Deals fans like most?

Daily Deals fans show strongest brand affinity for Bargain Hunters (19.74×), Pixlr (61.75×), and Bachelor of Business Administration (43.26×) over the country average.

Where do Daily Deals fans live in United States?

Daily Deals fans in United States are most concentrated in Michigan (reach 610,945), California (reach 278,077), and Texas (reach 201,191). These three regions account for the largest share of the active audience.

What other brands do Daily Deals fans also like?

Beyond Daily Deals itself, the audience over-indexes on Pixlr (61.75×), Bachelor of Business Administration (43.26×), Tim Hortons (26×), and Tim Horton (8.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Daily Deals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.