Rascasse Audience Intelligence

Daily Deals Audience in United States

A data profile of the people who buy, follow and care about Daily Deals in United States — modelled from more than twelve digital signal sources. Daily Deals has an estimated audience of 1,438,334 people in United States.

#12among E-Commerce in United States#7439among Topic in United States#318in Shopping

The average Daily Deals fan in United States is 28.0 years old, more female, and lives primarily in Michigan.

The audience is concentrated in Michigan, California, Texas.

Top brand affinities include Bargain Hunters, Casas Bahia, Used Cars, with strongest over-indexing on Bargain Hunters (25.02× the country average).

Demographically, the Daily Deals audience skews more female with an average age of 28.0, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Daily Deals fan in United States is more female, around 28.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Bargain Hunters.

Category: Shopping · Type: Topic · Subtype: E-Commerce

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Daily Deals profile in United States.

Audience size
1.4M
in United States
Gender
56.1%♀
43.9% male
Age
28.0
average years
Country rank
#18329
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Daily Deals fans

56.1% are female, 43.9% are male, average age 28.0.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Daily Deals audience in United States
MetricValue
Female56.1%
Male43.9%
Average age28.0
Estimated audience size1,438,334
Fig. 03

Age distribution

Ø 28.0
average years
Age distribution of the Daily Deals audience in United States
Age bracketShare%
16-1953%
20-2922%
30-3912%
40-498%
50+5%
Fig. 04

Worldwide distribution

33.6%

of the worldwide Daily Deals audience comes from United States.

Worldwide audience distribution share by country for Daily Deals
CountryShare
United States33.6%
India21.7%
Indonesia14.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Daily Deals audience in United States is strongest.

Fig. 05

Top regions by affinity

Daily Deals fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~600K16.20×
02Delaware~20K5.03×
03Washington~100K4.21×
04Arkansas~30K2.16×
05California~300K1.71×
06Texas~200K1.38×
07Georgia~50K1.09×
08Oregon~20K1.02×
09Louisiana~20K0.95×
10Alaska~3K0.87×
11Vermont~2K0.86×
12North Dakota~3K0.85×
13South Dakota~3K0.84×
14Montana~3K0.82×
15West Virginia~5K0.79×
16Hawaii~5K0.79×
17Rhode Island~4K0.79×
18New Hampshire~4K0.76×
19Maine~4K0.76×
20Oklahoma~10K0.75×
21Nebraska~5K0.74×
22Idaho~5K0.74×
23Washington, District of Columbia~3K0.74×
24New Mexico~5K0.73×
25Mississippi~8K0.71×
26Florida~70K0.70×
27Missouri~20K0.69×
28Kansas~8K0.68×
29Iowa~8K0.65×
30New Jersey~20K0.64×
31Maryland~20K0.62×
32Utah~8K0.62×
33Alabama~10K0.61×
34Kentucky~10K0.61×
35Connecticut~9K0.61×
36Wisconsin~10K0.60×
37Nevada~8K0.60×
38Arizona~20K0.58×
39South Carolina~10K0.58×
40Massachusetts~20K0.57×
41Tennessee~20K0.56×
42Indiana~10K0.56×
43Minnesota~10K0.56×
44Ohio~20K0.54×
45North Carolina~20K0.54×
46Colorado~10K0.53×
47Illinois~20K0.51×
48Virginia~20K0.51×
49New York~40K0.49×
50Pennsylvania~20K0.48×
Fig. 06

Affinity by region

Affinity by region — Daily Deals, United States
0.48×1.00×16.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Daily Deals audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Daily Deals audience
#·InterestCategoryAffinity×
01Casas BahiaShopping60.00×
02Bargain HuntersShopping25.02×
03Online shopping rewardsShopping9.43×
04Data securityBusiness & Career8.58×
05Wireless speakersTechnology & Electronics7.57×
06Purchase discountShopping7.04×
07MetroPCSTechnology & Electronics5.20×
08Used CarsCars & Mobility5.03×
09Pedro PascalMovies & TV3.93×
10Kitchen utensilHome & Garden3.24×
11Bad BunnyMusic & Radio3.00×
12Sneaker collectingFashion & Accessoires2.91×
13Natural skin careBeauty & Wellness2.65×
14NBA playoffsSports2.56×
15New BalanceFashion & Accessoires2.55×
16Western wearFashion & Accessoires2.53×
17Best BuyShopping2.31×
18IKEAHome & Garden1.95×
19FIFA World CupSports1.83×
20Texas RoadhouseFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Daily Deals audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Daily Deals audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.76×
Early Adopter MentalityPOWER1.63×
Price SensitivityPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Daily Deals audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.44×
SpiritualityBALANCE0.55×
Community OrientationOPEN0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Daily Deals have in United States?

Daily Deals has an estimated audience of 1,438,334 people in United States, concentrated in Michigan and California.

02

What is the gender split and age of Daily Deals fans?

56.1% of Daily Deals fans are female, 43.9% are male, with an average age of 28.0 years.

03

Which brands do Daily Deals fans like most?

Daily Deals fans show strongest brand affinity for Bargain Hunters (25.02×), Casas Bahia (60×), and Used Cars (5.03×) over the country average.

04

Where do Daily Deals fans live in United States?

Daily Deals fans in United States are most concentrated in Michigan (reach ~600K), California (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Daily Deals fans also like?

Beyond Daily Deals itself, the audience over-indexes on Casas Bahia (60×), Used Cars (5.03×), Purchase discount (7.04×), and Data security (8.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More E-Commerce audiences in United States

See Daily Deals audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Daily Deals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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