Online shopping rewards Audience in United States

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Online shopping rewards has an estimated audience of 3,423,609 people in United States. 56.5% are female, 43.5% are male, average age 29.6. Top regions: Kentucky, California, Alabama. Top brand affinities: Very (online retailer), Charlotte Rampling, Gaia Online, Word Puzzle (video game), Bluegreen Vacations.

The average Online shopping rewards fan in United States is 29.6 years old, more female, and lives primarily in Kentucky. The audience is concentrated in Kentucky, California, Alabama. Top brand affinities include Very (online retailer), Charlotte Rampling, Gaia Online, with strongest over-indexing on Very (online retailer) (57.94× the country average). Demographically, the Online shopping rewards audience skews more female with an average age of 29.6, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.

Category: Shopping · Type: Topic · Subtype: E-Commerce

Demographics of Online shopping rewards fans

Demographic split for Online shopping rewards audience in United States
MetricValue
Female56.5%
Male43.5%
Average age29.6
Estimated audience size3,423,609

Audience persona

The typical Online shopping rewards fan in United States is more female, around 29.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Very (online retailer).

Top regions in United States

Top regions ranked by reach for Online shopping rewards in United States
RegionReachAffinity
Kentucky82,9901.93×
California81,7630.22×
Alabama80,3311.68×
Tennessee76,5301.11×
Indiana74,0321.18×
Missouri71,6971.3×
Florida71,1460.31×
Texas70,7380.24×
Iowa70,2632.49×
North Carolina68,8380.67×
Ohio68,5590.65×
Georgia68,2800.65×
Michigan68,2490.76×
Wisconsin67,8861.32×
Pennsylvania65,0890.56×
Connecticut64,5521.88×
Oregon63,2871.61×
Virginia62,5020.75×
Maryland62,1881.06×
New Jersey62,0380.71×
Illinois61,0500.54×
Minnesota60,6531.24×
New York60,2090.31×
Massachusetts60,0310.89×
Washington58,6010.85×
Colorado58,4371.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Online shopping rewards audience
BrandAffinityCategory
Very (online retailer)57.94×
Charlotte Rampling63.17×Fashion & Accessoires
Gaia Online45.59×Internet & Social Media
Word Puzzle (video game)30.17×Games
Bluegreen Vacations34.81×Travel & Leisure
The Sixth Sense17.89×Movies & TV
The UPS Store3.21×Shopping
War Horse (film)34.04×Movies & TV
Pearl Academy77.27×
United States Postal Service2.47×Business & Career
Yahoo!奇摩名人娛樂2.54×Internet & Social Media
United Parcel Service2.33×Business & Career
Online games2.06×Games
Online wallet28.23×Technology & Electronics
National Institute of Fashion Technology35.15×Business & Career
Hanyang University34.55×Business & Career
Buckingham Palace6.99×Travel & Leisure
Metin223.08×Games
Jewel Quest25.99×Games
Action games2.35×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Online shopping rewards audience
TraitClusterScore
Luxury OrientationPREMIUM4.3
Pet OwnershipJOY1.94
Risk AppetiteTHRILL1.93
Family OrientationCONSERVATISM1.66
IndulgenceJOY1.44
Design AffinityPREMIUM1.44

Worldwide distribution

Worldwide audience distribution share by country for Online shopping rewards
CountryShare
United States23.9%
Japan12.6%
India7.3%

See Online shopping rewards audiences in other countries

More E-Commerce audiences in United States

Frequently asked questions

How many fans does Online shopping rewards have in United States?

Online shopping rewards has an estimated audience of 3,423,609 people in United States, concentrated in Kentucky and California.

What is the gender split and age of Online shopping rewards fans?

56.5% of Online shopping rewards fans are female, 43.5% are male, with an average age of 29.6 years.

Which brands do Online shopping rewards fans like most?

Online shopping rewards fans show strongest brand affinity for Very (online retailer) (57.94×), Charlotte Rampling (63.17×), and Gaia Online (45.59×) over the country average.

Where do Online shopping rewards fans live in United States?

Online shopping rewards fans in United States are most concentrated in Kentucky (reach 82,990), California (reach 81,763), and Alabama (reach 80,331). These three regions account for the largest share of the active audience.

What other brands do Online shopping rewards fans also like?

Beyond Online shopping rewards itself, the audience over-indexes on Charlotte Rampling (63.17×), Gaia Online (45.59×), Word Puzzle (video game) (30.17×), and Bluegreen Vacations (34.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Online shopping rewards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.