Rascasse Audience Intelligence

Online shopping rewards Audience in United States

A data profile of the people who buy, follow and care about Online shopping rewards in United States — modelled from more than twelve digital signal sources. Online shopping rewards has an estimated audience of 3,423,609 people in United States.

#11among E-Commerce in United States#4725among Topic in United States#193in Shopping

The average Online shopping rewards fan in United States is 29.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Very (online retailer), Charlotte Rampling, Gaia Online, with strongest over-indexing on Very (online retailer) (57.94× the country average).

Demographically, the Online shopping rewards audience skews more female with an average age of 29.6, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.

The typical Online shopping rewards fan in United States is more female, around 29.6 years old, with strong Mindfulness tendencies and a notable affinity for Very (online retailer).

Category: Shopping · Type: Topic · Subtype: E-Commerce

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Online shopping rewards profile in United States.

Audience size
3.4M
in United States
Gender
56.5%♀
43.5% male
Age
29.6
average years
Country rank
#9208
Topic in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Online shopping rewards fans

56.5% are female, 43.5% are male, average age 29.6.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Online shopping rewards audience in United States
MetricValue
Female56.5%
Male43.5%
Average age29.6
Estimated audience size3,423,609
Fig. 03

Age distribution

Ø 29.6
average years
Age distribution of the Online shopping rewards audience in United States
Age bracketShare%
16-1951%
20-2919%
30-3912%
40-4910%
50+9%
Fig. 04

Worldwide distribution

23.9%

of the worldwide Online shopping rewards audience comes from United States.

Worldwide audience distribution share by country for Online shopping rewards
CountryShare
United States23.9%
Japan12.6%
India7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Online shopping rewards audience in United States is strongest.

Fig. 05

Top regions by affinity

Online shopping rewards fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~30K1.17×
02Kentucky~50K1.10×
03Connecticut~40K1.10×
04Alabama~50K1.08×
05Oregon~40K1.07×
06Missouri~60K1.03×
07Wisconsin~50K1.03×
08Indiana~60K1.02×
09Minnesota~50K1.02×
10Tennessee~70K1.01×
11Maryland~60K1.01×
12Colorado~50K1.01×
13Massachusetts~70K0.99×
14Washington~70K0.98×
15Michigan~90K0.97×
16New Jersey~80K0.97×
17Virginia~80K0.97×
18Ohio~100K0.96×
19Georgia~100K0.96×
20North Carolina~100K0.96×
21Pennsylvania~100K0.95×
22Illinois~100K0.95×
23Florida~200K0.93×
24New York~200K0.93×
25Texas~300K0.92×
26California~300K0.90×
Fig. 06

Affinity by region

Affinity by region — Online shopping rewards, United States
0.90×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Online shopping rewards audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Online shopping rewards audience
#·InterestCategoryAffinity×
01Pearl AcademyNGO / Political Party77.27×
02Charlotte RamplingFashion & Accessoires63.17×
03Very (online retailer)Website / Newspaper / Magazine57.94×
04Gaia OnlineInternet & Social Media45.59×
05National Institute of Fashion TechnologyBusiness & Career35.15×
06Bluegreen VacationsTravel & Leisure34.81×
07Hanyang UniversityBusiness & Career34.55×
08War Horse (film)Movies & TV34.04×
09Word Puzzle (video game)Games30.17×
10Massachusetts College of Art and DesignBusiness & Career29.79×
11Online walletTechnology & Electronics28.23×
12Jewel QuestGames25.99×
13Metin2Games23.08×
14The Sixth SenseMovies & TV17.89×
15Buckingham PalaceTravel & Leisure6.99×
16The UPS StoreShopping3.21×
17United States Postal ServiceBusiness & Career2.47×
18Action gamesGames2.35×
19United Parcel ServiceBusiness & Career2.33×
20Online gamesGames2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Online shopping rewards audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Online shopping rewards audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.15×
Luxury OrientationPREMIUM1.13×
IndividualismJOY1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Online shopping rewards audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.87×
PatriotismCONSERVATISM0.87×
DIY MentalityTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Online shopping rewards have in United States?

Online shopping rewards has an estimated audience of 3,423,609 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Online shopping rewards fans?

56.5% of Online shopping rewards fans are female, 43.5% are male, with an average age of 29.6 years.

03

Which brands do Online shopping rewards fans like most?

Online shopping rewards fans show strongest brand affinity for Very (online retailer) (57.94×), Charlotte Rampling (63.17×), and Gaia Online (45.59×) over the country average.

04

Where do Online shopping rewards fans live in United States?

Online shopping rewards fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Online shopping rewards fans also like?

Beyond Online shopping rewards itself, the audience over-indexes on Charlotte Rampling (63.17×), Gaia Online (45.59×), Word Puzzle (video game) (30.17×), and The UPS Store (3.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More E-Commerce audiences in United States

See Online shopping rewards audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Online shopping rewards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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