Rascasse Audience Intelligence

Word Puzzle (video game) Audience in United States

A data profile of the people who buy, follow and care about Word Puzzle (video game) in United States — modelled from more than twelve digital signal sources. Word Puzzle (video game) has an estimated audience of 573,787 people in United States.

#426among Video / Board Game in United States#717in Games

The average Word Puzzle (video game) fan in United States is 32.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Word search, Online shopping rewards, Crossword, with strongest over-indexing on Word search (41.82× the country average).

Demographically, the Word Puzzle (video game) audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Word Puzzle (video game) fan in United States is more female, around 32.7 years old, with strong Spirituality tendencies and a notable affinity for Word search.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Word Puzzle (video game) profile in United States.

Audience size
574K
in United States
Gender
57.9%♀
42.1% male
Age
32.7
average years
Country rank
#33736
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Word Puzzle (video game) fans

57.9% are female, 42.1% are male, average age 32.7.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Word Puzzle (video game) audience in United States
MetricValue
Female57.9%
Male42.1%
Average age32.7
Estimated audience size573,787
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Word Puzzle (video game) audience in United States
Age bracketShare%
16-1945%
20-2915%
30-3912%
40-4911%
50+16%
Fig. 04

Worldwide distribution

43.8%

of the worldwide Word Puzzle (video game) audience comes from United States.

Worldwide audience distribution share by country for Word Puzzle (video game)
CountryShare
United States43.8%
United Kingdom6.5%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Word Puzzle (video game) audience in United States is strongest.

Fig. 05

Top regions by affinity

Word Puzzle (video game) fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~6K1.37×
02Delaware~2K1.32×
03Mississippi~6K1.25×
04New Mexico~4K1.25×
05New Hampshire~3K1.22×
06South Carolina~10K1.18×
07Wisconsin~10K1.16×
08Kentucky~8K1.14×
09Vermont~1K1.13×
10Louisiana~8K1.11×
11Ohio~20K1.10×
12Nebraska~3K1.09×
13Virginia~20K1.08×
14Maine~2K1.08×
15Pennsylvania~20K1.07×
16Minnesota~9K1.07×
17Alabama~8K1.06×
18Georgia~20K1.05×
19Montana~2K1.05×
20North Dakota~1K1.05×
21Connecticut~6K1.03×
22Kansas~5K1.03×
23South Dakota~1K1.03×
24New York~30K1.00×
25Tennessee~10K1.00×
26Indiana~10K0.99×
27Arkansas~5K0.99×
28West Virginia~3K0.99×
29New Jersey~10K0.98×
30Idaho~3K0.98×
31North Carolina~20K0.97×
32Michigan~10K0.97×
33Massachusetts~10K0.97×
34Missouri~9K0.97×
35Maryland~9K0.96×
36Rhode Island~2K0.94×
37Illinois~20K0.92×
38Washington~10K0.92×
39Hawaii~2K0.92×
40Texas~50K0.91×
41Oregon~6K0.91×
42Nevada~5K0.85×
43Colorado~8K0.84×
44Oklahoma~5K0.83×
45Arizona~10K0.82×
46Alaska~1K0.82×
47Florida~30K0.81×
48Utah~4K0.78×
49California~50K0.75×
50Washington, District of Columbia~1K0.69×
Fig. 06

Affinity by region

Affinity by region — Word Puzzle (video game), United States
0.69×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Word Puzzle (video game) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Word Puzzle (video game) audience
#·InterestCategoryAffinity×
01Word searchGames41.82×
02Online shopping rewardsShopping30.17×
03LakelandHome & Garden29.63×
04Hay DayGames25.30×
05SurveyMonkeyBusiness & Career19.65×
06Brendan FraserMovies & TV11.57×
07CrosswordGames9.24×
08LotteryGames5.56×
09Sustainable energyHome & Garden5.05×
10Graphic novelLiterature5.00×
11TV game showsMovies & TV3.97×
12Breakfast televisionMovies & TV3.78×
13FedExBusiness & Career3.66×
14Renewable energyBusiness & Career3.55×
15Mobile gameGames3.28×
16Diaper bagKids & Family3.21×
17Planet FitnessSports2.08×
18SubwayFood & Beverages1.98×
19Macy'sShopping1.61×
20PinterestInternet & Social Media1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Word Puzzle (video game) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Word Puzzle (video game) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.65×
PatriotismCONSERVATISM1.65×
SustainabilityBALANCE1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Word Puzzle (video game) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
ExtroversionTHRILL0.82×
Sports ActivityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Word Puzzle (video game) have in United States?

Word Puzzle (video game) has an estimated audience of 573,787 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Word Puzzle (video game) fans?

57.9% of Word Puzzle (video game) fans are female, 42.1% are male, with an average age of 32.7 years.

03

Which brands do Word Puzzle (video game) fans like most?

Word Puzzle (video game) fans show strongest brand affinity for Word search (41.82×), Online shopping rewards (30.17×), and Crossword (9.24×) over the country average.

04

Where do Word Puzzle (video game) fans live in United States?

Word Puzzle (video game) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Word Puzzle (video game) fans also like?

Beyond Word Puzzle (video game) itself, the audience over-indexes on Online shopping rewards (30.17×), Crossword (9.24×), Hay Day (25.3×), and Brendan Fraser (11.57×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Word Puzzle (video game) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Word Puzzle (video game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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