SurveyMonkey Audience in United States

SurveyMonkey logo

SurveyMonkey has an estimated audience of 2,033,932 people in United States. 52.7% are female, 47.3% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Twins (group), DocuSign, Garrett Popcorn Shops, Voetbal International, New York Lottery.

The average SurveyMonkey fan in United States is 43.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Twins (group), DocuSign, Garrett Popcorn Shops, with strongest over-indexing on Twins (group) (54.41× the country average). Demographically, the SurveyMonkey audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine

Demographics of SurveyMonkey fans

Demographic split for SurveyMonkey audience in United States
MetricValue
Female52.7%
Male47.3%
Average age43.0
Estimated audience size2,033,932

Audience persona

The typical SurveyMonkey fan in United States is balanced, around 43.0 years old, with strong Need for Security tendencies and a notable affinity for Twins (group).

Top regions in United States

Top regions ranked by reach for SurveyMonkey in United States
RegionReachAffinity
California203,8560.91×
Texas133,6390.76×
Florida106,2780.77×
New York105,8680.93×
Illinois74,3031.1×
Ohio64,7931.03×
Pennsylvania63,7040.93×
Georgia59,5510.95×
North Carolina57,9140.95×
Virginia56,0891.13×
Massachusetts54,2081.35×
Michigan51,6770.97×
Washington44,5351.09×
New Jersey41,8700.81×
Colorado41,5711.3×
Wisconsin39,9791.31×
Maryland39,1811.12×
Minnesota36,2871.25×
Missouri35,1861.07×
Tennessee34,9830.86×
Arizona33,7340.81×
Indiana32,1800.87×
South Carolina26,9190.88×
Oregon26,5631.14×
Connecticut21,9651.08×
Kentucky20,5580.81×
Alabama18,7730.66×
Louisiana17,5860.67×
Iowa17,4051.04×
Oklahoma15,6080.69×
Utah15,5840.86×
Kansas14,8750.93×
Arkansas11,9940.72×
Nebraska11,9661.17×
Washington, District of Columbia11,2911.85×
Nevada10,7860.55×
Mississippi9,6360.58×
New Hampshire9,4431.18×
Maine9,2201.27×
New Mexico8,7650.86×
Idaho8,7570.86×
Hawaii7,0830.81×
West Virginia6,7710.71×
Alaska6,3311.46×
Rhode Island6,3110.97×
South Dakota6,1491.31×
Montana5,9621.06×
North Dakota5,5671.33×
Delaware5,5020.98×
Vermont5,2871.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SurveyMonkey audience
BrandAffinityCategory
Twins (group)54.41×Music & Radio
DocuSign15.18×Technology & Electronics
Garrett Popcorn Shops36.59×Food & Beverages
Voetbal International31.56×Sports
New York Lottery10.63×Games
Gerhard Richter63.19×Arts & Culture
Panda Express3.89×Food & Beverages
United Parcel Service3.11×Business & Career
Eredivisie23.3×Sports
Software as a service9.76×Technology & Electronics
Sonia Rykiel84.49×Fashion & Accessoires
Walgreens2.24×Shopping
southwest airlines3.08×Travel & Leisure
Naomi Watts10.12×Movies & TV
Meijer3.28×Shopping
Turkey Hill Dairy27.99×
Staples (Canada)2.51×Business & Career
Word Puzzle (video game)19.65×Games
Superwoman30.18×Movies & TV
Swagbucks10.82×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SurveyMonkey audience
TraitClusterScore
Need for SecurityCONSERVATISM1.7
Career OrientationPOWER1.67
PatriotismCONSERVATISM1.47
Social Media UsageJOY1.44
Price SensitivityPREMIUM1.4
Community OrientationOPEN1.38

Worldwide distribution

Worldwide audience distribution share by country for SurveyMonkey
CountryShare
United States32.6%
China8.2%
United Kingdom6.9%

See SurveyMonkey audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does SurveyMonkey have in United States?

SurveyMonkey has an estimated audience of 2,033,932 people in United States, concentrated in California and Texas.

What is the gender split and age of SurveyMonkey fans?

52.7% of SurveyMonkey fans are female, 47.3% are male, with an average age of 43.0 years.

Which brands do SurveyMonkey fans like most?

SurveyMonkey fans show strongest brand affinity for Twins (group) (54.41×), DocuSign (15.18×), and Garrett Popcorn Shops (36.59×) over the country average.

Where do SurveyMonkey fans live in United States?

SurveyMonkey fans in United States are most concentrated in California (reach 203,856), Texas (reach 133,639), and Florida (reach 106,278). These three regions account for the largest share of the active audience.

What other brands do SurveyMonkey fans also like?

Beyond SurveyMonkey itself, the audience over-indexes on DocuSign (15.18×), Garrett Popcorn Shops (36.59×), Voetbal International (31.56×), and New York Lottery (10.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SurveyMonkey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.