Rascasse Audience Intelligence

SurveyMonkey Audience in United States

A data profile of the people who buy, follow and care about SurveyMonkey in United States — modelled from more than twelve digital signal sources. SurveyMonkey has an estimated audience of 2,001,339 people in United States.

#438among Website / Newspaper / Magazine in United States#1072in Business & Career

The average SurveyMonkey fan in United States is 43.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Twins (group), DocuSign, Garrett Popcorn Shops, with strongest over-indexing on Twins (group) (54.41× the country average).

Demographically, the SurveyMonkey audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SurveyMonkey fan in United States is balanced, around 43.0 years old, with strong Risk Appetite tendencies and a notable affinity for Twins (group).

Category: Business & Career · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SurveyMonkey profile in United States.

Audience size
2M
in United States
Gender
52.7%♀
47.3% male
Age
43.0
average years
Country rank
#14231
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of SurveyMonkey

52.7% are female, 47.3% are male, average age 43.0.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for SurveyMonkey audience in United States
MetricValue
Female52.7%
Male47.3%
Average age43.0
Estimated audience size2,001,339
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the SurveyMonkey audience in United States
Age bracketShare%
16-1916%
20-2914%
30-3917%
40-4921%
50+32%
Fig. 04

Worldwide distribution

32.2%

of the worldwide SurveyMonkey audience comes from United States.

Worldwide audience distribution share by country for SurveyMonkey
CountryShare
United States32.2%
China8.2%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SurveyMonkey audience in United States is strongest.

Fig. 05

Top regions by affinity

SurveyMonkey fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.76×
02Alaska~7K1.54×
03Vermont~5K1.52×
04South Dakota~7K1.47×
05North Dakota~6K1.35×
06Wisconsin~40K1.28×
07Massachusetts~50K1.27×
08Maine~9K1.27×
09New Hampshire~10K1.24×
10Colorado~40K1.21×
11Nebraska~10K1.21×
12Minnesota~30K1.19×
13Montana~6K1.14×
14Oregon~30K1.10×
15Maryland~40K1.09×
16Virginia~50K1.08×
17Connecticut~20K1.07×
18Illinois~70K1.05×
19Iowa~20K1.05×
20Missouri~30K1.04×
21Washington~40K1.02×
22Ohio~60K1.01×
23Rhode Island~6K1.00×
24Delaware~6K0.98×
25Kansas~20K0.96×
26Michigan~50K0.94×
27North Carolina~60K0.93×
28New Mexico~10K0.93×
29Pennsylvania~60K0.92×
30Georgia~60K0.92×
31Idaho~9K0.91×
32New York~100K0.89×
33South Carolina~30K0.87×
34California~200K0.85×
35Indiana~30K0.85×
36Hawaii~7K0.85×
37Tennessee~30K0.84×
38Kentucky~20K0.84×
39Utah~20K0.83×
40West Virginia~7K0.79×
41Arizona~30K0.78×
42New Jersey~40K0.77×
43Florida~100K0.75×
44Arkansas~10K0.73×
45Texas~100K0.72×
46Oklahoma~20K0.71×
47Louisiana~20K0.69×
48Alabama~20K0.67×
49Mississippi~10K0.64×
50Nevada~10K0.55×
Fig. 06

Affinity by region

Affinity by region — SurveyMonkey, United States
0.55×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SurveyMonkey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SurveyMonkey audience
#·InterestCategoryAffinity×
01Sonia RykielFashion & Accessoires84.49×
02Gerhard RichterArts & Culture63.19×
03Twins (group)Music & Radio54.41×
04Garrett Popcorn ShopsFood & Beverages36.59×
05Voetbal InternationalSports31.56×
06SuperwomanMovies & TV30.18×
07Turkey Hill DairyTopic27.99×
08EredivisieSports23.30×
09Word Puzzle (video game)Games19.65×
10DocuSignTechnology & Electronics15.18×
11New York LotteryGames10.63×
12Naomi WattsMovies & TV10.12×
13Software as a serviceTechnology & Electronics9.76×
14Panda ExpressFood & Beverages3.89×
15AmtrakCars & Mobility3.33×
16MeijerShopping3.28×
17United Parcel ServiceBusiness & Career3.11×
18southwest airlinesTravel & Leisure3.08×
19Staples (Canada)Business & Career2.51×
20WalgreensShopping2.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SurveyMonkey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SurveyMonkey audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.36×
Need for SecurityCONSERVATISM1.25×
PatriotismCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SurveyMonkey audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.93×
Sports ActivityPOWER0.94×
ExtroversionTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SurveyMonkey have in United States?

SurveyMonkey has an estimated audience of 2,001,339 people in United States, concentrated in California and Texas.

02

What is the gender split and age of SurveyMonkey fans?

52.7% of SurveyMonkey fans are female, 47.3% are male, with an average age of 43.0 years.

03

Which brands do SurveyMonkey fans like most?

SurveyMonkey fans show strongest brand affinity for Twins (group) (54.41×), DocuSign (15.18×), and Garrett Popcorn Shops (36.59×) over the country average.

04

Where do SurveyMonkey fans live in United States?

SurveyMonkey fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do SurveyMonkey fans also like?

Beyond SurveyMonkey itself, the audience over-indexes on DocuSign (15.18×), Garrett Popcorn Shops (36.59×), Voetbal International (31.56×), and Gerhard Richter (63.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See SurveyMonkey audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SurveyMonkey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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