Rascasse Audience Intelligence

Garrett Popcorn Shops Target Market in United States

Garrett Popcorn Shops has an estimated audience of 776K people in United States.

#3221among brands in United States#1602in Food & Beverages

The average Garrett Popcorn Shops fan in United States is 34.6 years old, more female, and lives primarily in Illinois.

Most fans live in Illinois, California, Texas.

Top affinities include Mariano's, Harkins Theatres, Raven-Symoné, with strongest over-indexing on Mariano's (138.55× the country average).

Demographically, the Garrett Popcorn Shops audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

The typical Garrett Popcorn Shops fan in United States is more female, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for Mariano's.

Category: Food & Beverages · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
776K
in United States
Gender
61.5%♀
38.5% male
Age
34.6
average years
Country rank
#29025
among all objects in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Garrett Popcorn Shops

61.5% are female, 38.5% are male, average age 34.6.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Garrett Popcorn Shops audience in United States
MetricValue
Female61.5%
Male38.5%
Average age34.6
Estimated audience size776K
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Garrett Popcorn Shops audience in United States
Age bracketShare%
16-2436%
25-3419%
35-4417%
45-5417%
55+11%
Fig. 04

Worldwide distribution

72.5%

of the worldwide Garrett Popcorn Shops audience comes from United States.

Worldwide audience distribution share by country for Garrett Popcorn Shops
CountryShare
United States72.5%
Japan8.1%
Malaysia4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Garrett Popcorn Shops customers by region in United States
#RegionReachAffinity×
01Illinois~500K17.07×
02Nevada~20K2.60×
03Indiana~30K1.83×
04Michigan~30K1.37×
05Wisconsin~20K1.27×
06Washington, District of Columbia~2K1.07×
07Iowa~8K1.06×
08Georgia~30K0.97×
09Ohio~30K0.94×
10Kentucky~10K0.92×
11Tennessee~20K0.91×
12Arizona~20K0.90×
13Missouri~10K0.90×
14Nebraska~4K0.90×
15Mississippi~6K0.89×
16Texas~40K0.76×
17Arkansas~5K0.76×
18Maryland~10K0.74×
19Alabama~8K0.70×
20Kansas~5K0.70×
21Virginia~10K0.66×
22Massachusetts~10K0.66×
23Colorado~9K0.66×
24New York~30K0.64×
25Minnesota~8K0.64×
26Alaska~1K0.64×
27North Carolina~20K0.63×
28North Dakota~1K0.63×
29Vermont<1K0.63×
30Louisiana~7K0.62×
31Oklahoma~6K0.62×
32South Dakota~1K0.62×
33South Carolina~8K0.61×
34Florida~30K0.60×
35Rhode Island~1K0.60×
36Delaware~1K0.59×
37California~50K0.58×
38Hawaii~2K0.58×
39Montana~1K0.56×
40Connecticut~5K0.55×
41New Hampshire~2K0.55×
42West Virginia~2K0.52×
43Maine~2K0.52×
44New Mexico~3K0.51×
45New Jersey~10K0.49×
46Idaho~2K0.47×
47Washington~8K0.46×
48Pennsylvania~10K0.44×
49Utah~3K0.42×
50Oregon~4K0.40×
Fig. 06

Affinity by region

Affinity by region — Garrett Popcorn Shops, United States
0.40×1.00×17.07×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Garrett Popcorn Shops audience vs. the country average
#·InterestCategoryAffinity×
01Mariano'sFood & Beverages138.55×
02Harkins TheatresMovies & TV100.65×
03Raven-SymonéMovies & TV97.49×
04SurveyMonkeyBusiness & Career36.59×
05PopcornFood & Beverages29.18×
06Anna FarisMovies & TV13.14×
07Cameron BoyceMovies & TV10.64×
08Chicago BlackhawksSports9.57×
09Chicago White SoxSports6.93×
10Chicago CubsSports5.12×
11QVCShopping5.08×
12Diaper bagKids & Family4.37×
13Dunkin' DonutsFood & Beverages4.18×
14Taco BellFood & Beverages4.15×
15Raising Cane's Chicken FingersFood & Beverages3.88×
16Chipotle Mexican GrillFood & Beverages3.79×
17Planet FitnessSports3.31×
18BakeryFood & Beverages3.30×
19TMZInternet & Social Media2.67×
20CNNNews1.97×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Garrett Popcorn Shops audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Garrett Popcorn Shops audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.38×
Urban LifestyleOPEN1.78×
Community OrientationOPEN1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Garrett Popcorn Shops audience vs. the country average · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.60×
ExtroversionTHRILL0.65×
Early Adopter MentalityPOWER0.73×
0×1.00× baseline2×
Appendix

Explore more audiences

More Food & Beverages audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Garrett Popcorn Shops over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/garrett-popcorn-shops-95821” · Methodology