Rascasse Audience Intelligence

Garrett Popcorn Shops Target Market in United States

A data profile of the people who buy, follow and care about Garrett Popcorn Shops in United States — modelled from more than twelve digital signal sources. Garrett Popcorn Shops has an estimated audience of 853,193 people in United States.

#2693among Brand in United States#1466in Food & Beverages

The average Garrett Popcorn Shops fan in United States is 33.9 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, Texas, California.

Top brand affinities include Mariano's, Raven-Symoné, Harkins Theatres, with strongest over-indexing on Mariano's (138.55× the country average).

Demographically, the Garrett Popcorn Shops audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Garrett Popcorn Shops fan in United States is more female, around 33.9 years old, with strong Patriotism tendencies and a notable affinity for Mariano's.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Garrett Popcorn Shops profile in United States.

Audience size
853K
in United States
Gender
61.5%♀
38.5% male
Age
33.9
average years
Country rank
#26313
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Garrett Popcorn Shops

61.5% are female, 38.5% are male, average age 33.9.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Garrett Popcorn Shops audience in United States
MetricValue
Female61.5%
Male38.5%
Average age33.9
Estimated audience size853,193
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Garrett Popcorn Shops audience in United States
Age bracketShare%
16-1936%
20-2919%
30-3917%
40-4917%
50+11%
Fig. 04

Worldwide distribution

67.9%

of the worldwide Garrett Popcorn Shops audience comes from United States.

Worldwide audience distribution share by country for Garrett Popcorn Shops
CountryShare
United States67.9%
Japan10.1%
Malaysia3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Garrett Popcorn Shops audience in United States is strongest.

Fig. 05

Top regions by affinity

Garrett Popcorn Shops customers by region in United States
#RegionReachAffinity×
01Illinois~500K17.07×
02Nevada~20K2.60×
03Indiana~30K1.83×
04Michigan~30K1.37×
05Wisconsin~20K1.27×
06Washington, District of Columbia~3K1.07×
07Iowa~7K1.06×
08Georgia~20K0.97×
09Ohio~20K0.94×
10Kentucky~9K0.92×
11Tennessee~20K0.91×
12Arizona~20K0.90×
13Missouri~10K0.90×
14Nebraska~4K0.90×
15Mississippi~6K0.89×
16Texas~50K0.76×
17Arkansas~5K0.76×
18Maryland~10K0.74×
19Alabama~8K0.70×
20Kansas~5K0.70×
21Virginia~10K0.66×
22Massachusetts~10K0.66×
23Colorado~9K0.66×
24New York~30K0.64×
25Minnesota~8K0.64×
26Alaska~1K0.64×
27North Carolina~20K0.63×
28North Dakota~1K0.63×
29Vermont<1K0.63×
30Louisiana~7K0.62×
31Oklahoma~6K0.62×
32South Dakota~1K0.62×
33South Carolina~8K0.61×
34Florida~30K0.60×
35Rhode Island~2K0.60×
36Delaware~1K0.59×
37California~50K0.58×
38Hawaii~2K0.58×
39Montana~1K0.56×
40Connecticut~5K0.55×
41New Hampshire~2K0.55×
42West Virginia~2K0.52×
43Maine~2K0.52×
44New Mexico~2K0.51×
45New Jersey~10K0.49×
46Idaho~2K0.47×
47Washington~8K0.46×
48Pennsylvania~10K0.44×
49Utah~3K0.42×
50Oregon~4K0.40×
Fig. 06

Affinity by region

Affinity by region — Garrett Popcorn Shops, United States
0.40×1.00×17.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Garrett Popcorn Shops audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Garrett Popcorn Shops audience
#·InterestCategoryAffinity×
01Mariano'sFood & Beverages138.55×
02Harkins TheatresMovies & TV100.65×
03Raven-SymonéMovies & TV97.49×
04SurveyMonkeyBusiness & Career36.59×
05PopcornFood & Beverages29.18×
06Anna FarisMovies & TV13.14×
07Cameron BoyceMovies & TV10.64×
08Chicago BlackhawksSports9.57×
09Chicago CubsSports5.12×
10QVCMovies & TV5.08×
11Diaper bagKids & Family4.37×
12Dunkin' DonutsFood & Beverages4.18×
13Taco BellFood & Beverages4.15×
14Raising Cane's Chicken FingersFood & Beverages3.88×
15Chipotle Mexican GrillFood & Beverages3.79×
16Planet FitnessSports3.31×
17BakeryFood & Beverages3.30×
18PinterestInternet & Social Media2.13×
19RecipesFood & Beverages1.91×
20CookingFood & Beverages1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Garrett Popcorn Shops audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Garrett Popcorn Shops audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.38×
Urban LifestyleOPEN1.78×
Community OrientationOPEN1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Garrett Popcorn Shops audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.60×
ExtroversionTHRILL0.65×
Early Adopter MentalityPOWER0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Garrett Popcorn Shops's target market in United States?

Garrett Popcorn Shops's target market in United States covers an estimated 853,193 people, concentrated in Illinois and Texas.

02

What is the gender split and age of Garrett Popcorn Shops customers?

61.5% of the Garrett Popcorn Shops audience are female, 38.5% are male, with an average age of 33.9 years.

03

Which brands do Garrett Popcorn Shops fans like most?

Garrett Popcorn Shops fans show strongest brand affinity for Mariano's (138.55×), Raven-Symoné (97.49×), and Harkins Theatres (100.65×) over the country average.

04

Where do Garrett Popcorn Shops fans live in United States?

Garrett Popcorn Shops fans in United States are most concentrated in Illinois (reach ~500K), Texas (reach ~50K), and California (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Garrett Popcorn Shops fans also like?

Beyond Garrett Popcorn Shops itself, the audience over-indexes on Raven-Symoné (97.49×), Harkins Theatres (100.65×), Popcorn (29.18×), and SurveyMonkey (36.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Garrett Popcorn Shops audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Garrett Popcorn Shops. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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