Rascasse Audience Intelligence

Word search Audience in United States

A data profile of the people who buy, follow and care about Word search in United States — modelled from more than twelve digital signal sources. Word search has an estimated audience of 2,526,313 people in United States.

#51among Gaming genre in United States#5595among Topic in United States#243in Games

The average Word search fan in United States is 37.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include 4 Pics 1 Word, Word Connect, Scrabble, with strongest over-indexing on 4 Pics 1 Word (63.74× the country average).

Demographically, the Word search audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Mindfulness, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Word search fan in United States is more female, around 37.0 years old, with strong Mindfulness tendencies and a notable affinity for 4 Pics 1 Word.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Word search profile in United States.

Audience size
2.5M
in United States
Gender
61.7%♀
38.3% male
Age
37.0
average years
Country rank
#11828
Topic in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Word search fans

61.7% are female, 38.3% are male, average age 37.0.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Word search audience in United States
MetricValue
Female61.7%
Male38.3%
Average age37.0
Estimated audience size2,526,313
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Word search audience in United States
Age bracketShare%
16-1932%
20-2916%
30-3914%
40-4916%
50+22%
Fig. 04

Worldwide distribution

28.5%

of the worldwide Word search audience comes from United States.

Worldwide audience distribution share by country for Word search
CountryShare
United States28.5%
United Kingdom7.4%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Word search audience in United States is strongest.

Fig. 05

Top regions by affinity

Word search fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~9K1.71×
02Nebraska~20K1.44×
03Alabama~50K1.38×
04Oklahoma~40K1.38×
05Louisiana~40K1.36×
06Mississippi~30K1.31×
07Iowa~30K1.26×
08South Dakota~7K1.25×
09Arkansas~30K1.24×
10Kansas~20K1.19×
11Wisconsin~40K1.18×
12South Carolina~40K1.14×
13West Virginia~10K1.14×
14Texas~200K1.09×
15Kentucky~30K1.07×
16Missouri~40K1.06×
17Ohio~80K1.05×
18North Carolina~80K1.04×
19Indiana~50K1.04×
20Pennsylvania~90K1.03×
21Virginia~60K1.02×
22Massachusetts~50K1.01×
23Georgia~80K0.99×
24Tennessee~50K0.99×
25Alaska~5K0.99×
26Illinois~80K0.96×
27New Hampshire~10K0.96×
28Connecticut~20K0.95×
29Idaho~10K0.95×
30New York~100K0.92×
31Maryland~40K0.92×
32Minnesota~30K0.92×
33Rhode Island~7K0.92×
34Maine~8K0.90×
35Nevada~20K0.88×
36Delaware~6K0.88×
37Michigan~60K0.87×
38Florida~100K0.86×
39Vermont~4K0.86×
40New Jersey~50K0.84×
41Arizona~40K0.84×
42Montana~6K0.82×
43California~200K0.78×
44Utah~20K0.77×
45New Mexico~10K0.77×
46Oregon~20K0.76×
47Washington~40K0.70×
48Hawaii~8K0.70×
49Colorado~30K0.68×
50Washington, District of Columbia~5K0.63×
Fig. 06

Affinity by region

Affinity by region — Word search, United States
0.63×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Word search audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Word search audience
#·InterestCategoryAffinity×
01Word ConnectGames64.78×
024 Pics 1 WordGames63.74×
03Words of WonderPOI46.27×
04Cryptic crosswordTechnology & Electronics44.65×
05Word Puzzle (video game)Games41.82×
06Microsoft Spider SolitaireGames40.84×
07Word-CookiesGames32.83×
08Word CookiesGames29.62×
09Words with FriendsGames29.37×
10ScrabbleGames23.13×
11CJMusic & Radio18.37×
12Hangman (game)Games16.90×
13Project X (2012 film)Movies & TV10.93×
14SudokuGames8.74×
15Conservation (ethic)Politics & Society7.52×
16Runway (fashion)Fashion & Accessoires6.22×
17natural hairBeauty & Wellness5.44×
18Word gamesGames5.19×
19New AgeMusic & Radio4.10×
20FreewareTechnology & Electronics2.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Word search audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Word search audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.07×
Price SensitivityPREMIUM1.06×
SpiritualityBALANCE1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Word search audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
ExtroversionTHRILL0.86×
Urban LifestyleOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Word search have in United States?

Word search has an estimated audience of 2,526,313 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Word search fans?

61.7% of Word search fans are female, 38.3% are male, with an average age of 37.0 years.

03

Which brands do Word search fans like most?

Word search fans show strongest brand affinity for 4 Pics 1 Word (63.74×), Word Connect (64.78×), and Scrabble (23.13×) over the country average.

04

Where do Word search fans live in United States?

Word search fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Word search fans also like?

Beyond Word search itself, the audience over-indexes on Word Connect (64.78×), Scrabble (23.13×), Words with Friends (29.37×), and Word-Cookies (32.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in United States

See Word search audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Word search. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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