Word search Audience in United States

Word search logo

Word search has an estimated audience of 2,526,313 people in United States. 61.7% are female, 38.3% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: 4 Pics 1 Word, Word Connect, Words with Friends, Word-Cookies, Word Puzzle (video game).

The average Word search fan in United States is 37.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include 4 Pics 1 Word, Word Connect, Words with Friends, with strongest over-indexing on 4 Pics 1 Word (63.74× the country average). Demographically, the Word search audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Social Media Usage, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Gaming genre

Demographics of Word search fans

Demographic split for Word search audience in United States
MetricValue
Female61.7%
Male38.3%
Average age37.0
Estimated audience size2,526,313

Audience persona

The typical Word search fan in United States is more female, around 37.0 years old, with strong Social Media Usage tendencies and a notable affinity for 4 Pics 1 Word.

Top regions in United States

Top regions ranked by reach for Word search in United States
RegionReachAffinity
California238,7660.86×
Texas230,1231.06×
Florida165,7150.97×
New York136,8410.97×
Pennsylvania89,6621.05×
North Carolina85,4861.12×
Illinois84,0971×
Georgia79,9251.03×
Ohio79,0971.02×
Virginia67,0961.09×
Michigan59,6130.9×
New Jersey57,1360.89×
Tennessee54,5671.08×
Massachusetts52,4341.05×
Indiana48,6811.05×
Arizona47,5860.92×
Alabama46,0611.31×
Wisconsin43,8331.15×
Maryland42,1240.97×
Missouri41,0391.01×
Louisiana39,9111.23×
South Carolina39,7301.05×
Washington39,4040.78×
Oklahoma34,6571.24×
Minnesota33,1560.92×
Colorado31,7130.8×
Kentucky30,5730.97×
Mississippi28,3561.36×
Connecticut27,3611.08×
Nevada23,9330.98×
Iowa23,7971.14×
Oregon22,0610.76×
Kansas21,4751.08×
Arkansas21,1771.02×
Utah18,8770.83×
Nebraska15,3661.21×
West Virginia13,9501.19×
Idaho11,7830.93×
New Hampshire10,3961.04×
New Mexico8,9040.7×
North Dakota8,5511.65×
Rhode Island7,8030.97×
Maine7,3820.82×
South Dakota6,7051.15×
Hawaii6,6920.62×
Delaware6,2310.89×
Montana5,9160.84×
Alaska5,3770.99×
Washington, District of Columbia5,2420.69×
Vermont3,4900.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Word search audience
BrandAffinityCategory
4 Pics 1 Word63.74×Games
Word Connect64.78×Games
Words with Friends29.37×Games
Word-Cookies32.83×Games
Word Puzzle (video game)41.82×Games
Word Cookies29.62×Games
Words of Wonder46.27×
Cryptic crossword44.65×Technology & Electronics
CJ18.37×Music & Radio
Microsoft Spider Solitaire40.84×Games
Hangman (game)16.9×Games
Word games5.19×Games
Sudoku8.74×Games
New Age4.1×Music & Radio
natural hair5.44×Beauty & Wellness
Runway (fashion)6.22×Fashion & Accessoires
Project X (2012 film)10.93×Movies & TV
Conservation (ethic)7.52×Politics & Society
Freeware2.67×Technology & Electronics
Puzzle video games2.59×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Word search audience
TraitClusterScore
Social Media UsageJOY1.09
CreativityOPEN1.01
Quality AwarenessPREMIUM1.01
Need for SecurityCONSERVATISM1
Early Adopter MentalityPOWER0.97
Family OrientationCONSERVATISM0.95

Worldwide distribution

Worldwide audience distribution share by country for Word search
CountryShare
United States28.6%
United Kingdom7.5%
Japan6.1%

See Word search audiences in other countries

More Gaming genre audiences in United States

Frequently asked questions

How many fans does Word search have in United States?

Word search has an estimated audience of 2,526,313 people in United States, concentrated in California and Texas.

What is the gender split and age of Word search fans?

61.7% of Word search fans are female, 38.3% are male, with an average age of 37.0 years.

Which brands do Word search fans like most?

Word search fans show strongest brand affinity for 4 Pics 1 Word (63.74×), Word Connect (64.78×), and Words with Friends (29.37×) over the country average.

Where do Word search fans live in United States?

Word search fans in United States are most concentrated in California (reach 238,766), Texas (reach 230,123), and Florida (reach 165,715). These three regions account for the largest share of the active audience.

What other brands do Word search fans also like?

Beyond Word search itself, the audience over-indexes on Word Connect (64.78×), Words with Friends (29.37×), Word-Cookies (32.83×), and Word Puzzle (video game) (41.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Word search. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.