Rascasse Audience Intelligence

Words of Wonder Audience in United States

A data profile of the people who buy, follow and care about Words of Wonder in United States — modelled from more than twelve digital signal sources. Words of Wonder has an estimated audience of 329,080 people in United States.

#5340among POI in United States

The average Words of Wonder fan in United States is 28.4 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, California, Texas.

Top brand affinities include Word search, Brendan Fraser, FreeCell, with strongest over-indexing on Word search (46.27× the country average).

Demographically, the Words of Wonder audience skews more female with an average age of 28.4, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Words of Wonder fan in United States is more female, around 28.4 years old, with strong Family Orientation tendencies and a notable affinity for Word search.

Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Words of Wonder profile in United States.

Audience size
329K
in United States
Gender
64.8%♀
35.2% male
Age
28.4
average years
Country rank
#46074
POI in United States
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Words of Wonder fans

64.8% are female, 35.2% are male, average age 28.4.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Words of Wonder audience in United States
MetricValue
Female64.8%
Male35.2%
Average age28.4
Estimated audience size329,080
Fig. 03

Age distribution

Ø 28.4
average years
Age distribution of the Words of Wonder audience in United States
Age bracketShare%
16-1958%
20-2914%
30-3910%
40-498%
50+9%
Fig. 04

Worldwide distribution

30.9%

of the worldwide Words of Wonder audience comes from United States.

Worldwide audience distribution share by country for Words of Wonder
CountryShare
United States30.9%
Japan21.7%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Words of Wonder audience in United States is strongest.

Fig. 05

Top regions by affinity

Words of Wonder fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~10K3.92×
02Maine~4K3.06×
03Ohio~20K2.15×
04Minnesota~8K1.75×
05Maryland~9K1.52×
06Washington~9K1.30×
07Mississippi~3K1.29×
08Vermont<1K1.16×
09Alaska<1K1.12×
10South Dakota<1K1.10×
11North Dakota<1K1.09×
12Wisconsin~5K1.06×
13Montana<1K1.02×
14Michigan~9K1.00×
15Virginia~8K0.99×
16Rhode Island~1K0.99×
17Delaware<1K0.99×
18New Hampshire~1K0.98×
19Washington, District of Columbia<1K0.97×
20West Virginia~1K0.96×
21Hawaii~1K0.96×
22Idaho~2K0.94×
23Nebraska~2K0.94×
24New Mexico~2K0.93×
25Massachusetts~6K0.91×
26Arkansas~2K0.91×
27North Carolina~9K0.90×
28Arizona~6K0.90×
29Indiana~5K0.89×
30Alabama~4K0.89×
31Kansas~2K0.89×
32Oklahoma~3K0.87×
33Utah~3K0.87×
34Louisiana~4K0.86×
35Kentucky~4K0.86×
36Oregon~3K0.86×
37Connecticut~3K0.86×
38Nevada~3K0.86×
39Tennessee~6K0.85×
40Pennsylvania~9K0.84×
41South Carolina~4K0.82×
42Missouri~4K0.81×
43New Jersey~7K0.79×
44Colorado~4K0.79×
45Florida~20K0.75×
46New York~10K0.73×
47Georgia~7K0.71×
48Illinois~8K0.68×
49Texas~20K0.65×
50California~20K0.59×
Fig. 06

Affinity by region

Affinity by region — Words of Wonder, United States
0.59×1.00×3.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Words of Wonder audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Words of Wonder audience
#·InterestCategoryAffinity×
01AbalonePets & Animals51.07×
02Word searchGames46.27×
03FreshBooksTechnology & Electronics35.91×
04LOL EsportsSports34.59×
05FreeCellGames32.80×
06Forex FactoryBusiness & Career30.90×
07Brendan FraserMovies & TV22.28×
08Bordeaux wineFood & Beverages20.00×
09TekkenGames14.20×
10IntuitTechnology & Electronics10.26×
11SolitaireGames8.88×
12Sustainable energyHome & Garden3.76×
13Motivational speakingBusiness & Career3.71×
14Major League SoccerSports3.71×
15Renewable energyBusiness & Career3.36×
16FedExBusiness & Career3.12×
17Bass guitarMusic & Radio2.76×
18Planet FitnessSports2.63×
19SubwayFood & Beverages2.23×
20Pizza HutFood & Beverages2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Words of Wonder audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Words of Wonder audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.68×
Convenience OrientationPREMIUM1.61×
Quality AwarenessPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Words of Wonder audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.60×
Sports ActivityPOWER0.84×
DIY MentalityTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Words of Wonder have in United States?

Words of Wonder has an estimated audience of 329,080 people in United States, concentrated in Ohio and California.

02

What is the gender split and age of Words of Wonder fans?

64.8% of Words of Wonder fans are female, 35.2% are male, with an average age of 28.4 years.

03

Which brands do Words of Wonder fans like most?

Words of Wonder fans show strongest brand affinity for Word search (46.27×), Brendan Fraser (22.28×), and FreeCell (32.8×) over the country average.

04

Where do Words of Wonder fans live in United States?

Words of Wonder fans in United States are most concentrated in Ohio (reach ~20K), California (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Words of Wonder fans also like?

Beyond Words of Wonder itself, the audience over-indexes on Brendan Fraser (22.28×), FreeCell (32.8×), Forex Factory (30.9×), and Solitaire (8.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Words of Wonder audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Words of Wonder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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