Words of Wonder Audience in United States

Words of Wonder logo

Words of Wonder has an estimated audience of 329,080 people in United States. 64.8% are female, 35.2% are male, average age 28.4. Top regions: California, Ohio, Florida. Top brand affinities: Lulu 黃路梓茵, Monogram, Emperor Entertainment Group, Harrison, New Jersey, Jesse Plemons.

The average Words of Wonder fan in United States is 28.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Ohio, Florida. Top brand affinities include Lulu 黃路梓茵, Monogram, Emperor Entertainment Group, with strongest over-indexing on Lulu 黃路梓茵 (13.27× the country average). Demographically, the Words of Wonder audience skews more female with an average age of 28.4, and over-indexes on personality traits such as LGBTQ+ Identity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of Words of Wonder fans

Demographic split for Words of Wonder audience in United States
MetricValue
Female64.8%
Male35.2%
Average age28.4
Estimated audience size329,080

Audience persona

The typical Words of Wonder fan in United States is more female, around 28.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Words of Wonder in United States
RegionReachAffinity
California22,3940.62×
Ohio19,5751.93×
Florida18,1070.81×
Texas16,6330.59×
Iowa14,5245.36×
New York13,4570.73×
Maryland11,9712.12×
Minnesota11,0492.34×
North Carolina10,2271.03×
Virginia9,3671.17×
Washington8,1761.24×
Massachusetts6,8251.05×
New Jersey6,4920.78×
Pennsylvania6,3070.57×
Wisconsin6,2271.26×
Indiana5,7390.95×
Michigan5,3790.63×
Tennessee4,9440.75×
Illinois4,8900.45×
Georgia4,6750.46×
Arizona2,9560.44×
Colorado2,8690.55×
Oregon2,6160.69×
Missouri2,4080.45×
Louisiana2,3410.55×
Alabama2,2830.5×
Mississippi2,2570.83×
South Carolina2,1600.44×
Kentucky2,0370.49×
Arkansas1,6710.62×
Oklahoma1,6340.45×
Utah1,6250.55×
Connecticut1,5010.45×
Kansas1,4340.55×
Nebraska1,2530.76×
West Virginia1,2420.81×
Alaska1,2401.76×
New Hampshire1,1940.92×
Hawaii1,1870.84×
New Mexico1,1630.7×
Nevada1,1590.36×
Maine1,1520.98×
Idaho1,1470.7×
Vermont1,1341.96×
Montana1,0811.18×
South Dakota1,0671.4×
North Dakota1,0391.54×
Wyoming1,0052.06×
Rhode Island9880.94×
Delaware8850.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Words of Wonder audience
BrandAffinityCategory
Lulu 黃路梓茵13.27×Movies & TV
Monogram12.65×Home & Garden
Emperor Entertainment Group20×Business & Career
Harrison, New Jersey41.43×Travel & Leisure
Jesse Plemons4.06×Movies & TV
Home staging5.91×Home & Garden
Israel2.11×Travel & Leisure
Historic site3.83×Arts & Culture
JDSU2.73×Business & Career
Hawthorn Football Club15.28×Sports
Riedel (glass manufacturer)20×Home & Garden
Hiran, Somalia33.09×Travel & Leisure
Noodle (Gorillaz)2.09×Music & Radio
Elsword9.37×Games
Jaws3.13×Movies & TV
Queens College, City University of New York4.16×Business & Career
Vocal harmony2.49×Music & Radio
Grinch2.08×Movies & TV
Nipsey Hussle2.92×Music & Radio
Nebraska Cornhuskers football1.76×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Words of Wonder audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.38
Quality AwarenessPREMIUM1.3
Risk AppetiteTHRILL1.17
Luxury OrientationPREMIUM1.15
Career OrientationPOWER1.12
TraditionCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Words of Wonder
CountryShare
United States30.9%
Japan21.7%
United Kingdom7.0%

See Words of Wonder audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Words of Wonder have in United States?

Words of Wonder has an estimated audience of 329,080 people in United States, concentrated in California and Ohio.

What is the gender split and age of Words of Wonder fans?

64.8% of Words of Wonder fans are female, 35.2% are male, with an average age of 28.4 years.

Which brands do Words of Wonder fans like most?

Words of Wonder fans show strongest brand affinity for Lulu 黃路梓茵 (13.27×), Monogram (12.65×), and Emperor Entertainment Group (20×) over the country average.

Where do Words of Wonder fans live in United States?

Words of Wonder fans in United States are most concentrated in California (reach 22,394), Ohio (reach 19,575), and Florida (reach 18,107). These three regions account for the largest share of the active audience.

What other brands do Words of Wonder fans also like?

Beyond Words of Wonder itself, the audience over-indexes on Monogram (12.65×), Emperor Entertainment Group (20×), Harrison, New Jersey (41.43×), and Jesse Plemons (4.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Words of Wonder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.