Rascasse Audience Intelligence

Cryptic crossword Audience in United States

A data profile of the people who buy, follow and care about Cryptic crossword in United States — modelled from more than twelve digital signal sources. Cryptic crossword has an estimated audience of 322,188 people in United States.

#13164among Topic in United States#1189in Technology & Electronics

The average Cryptic crossword fan in United States is 27.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Word search, Alison Brie, Brendan Fraser, with strongest over-indexing on Word search (44.65× the country average).

Demographically, the Cryptic crossword audience skews more male with an average age of 27.7, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cryptic crossword fan in United States is more male, around 27.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Word search.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cryptic crossword profile in United States.

Audience size
322K
in United States
Gender
43.7%♀
56.3% male
Age
27.7
average years
Country rank
#46562
Topic in United States
Fig. 01

Search interest · 12-month trend

+117%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cryptic crossword fans

43.7% are female, 56.3% are male, average age 27.7.

Fig. 02

Gender split

43.7%
Female
56.3%
Male
Demographic split for Cryptic crossword audience in United States
MetricValue
Female43.7%
Male56.3%
Average age27.7
Estimated audience size322,188
Fig. 03

Age distribution

Ø 27.7
average years
Age distribution of the Cryptic crossword audience in United States
Age bracketShare%
16-1962%
20-2913%
30-399%
40-499%
50+7%
Fig. 04

Worldwide distribution

26.0%

of the worldwide Cryptic crossword audience comes from United States.

Worldwide audience distribution share by country for Cryptic crossword
CountryShare
United States26.0%
Japan16.2%
United Kingdom13.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cryptic crossword audience in United States is strongest.

Fig. 05

Top regions by affinity

Cryptic crossword fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~10K1.88×
02Washington, District of Columbia~2K1.69×
03Washington~10K1.53×
04Kentucky~6K1.50×
05Maine~2K1.42×
06Vermont<1K1.35×
07Wisconsin~6K1.32×
08Rhode Island~1K1.30×
09New York~20K1.29×
10Connecticut~4K1.21×
11New Hampshire~2K1.20×
12Virginia~9K1.17×
13New Jersey~10K1.16×
14Minnesota~5K1.16×
15Montana~1K1.16×
16Maryland~6K1.15×
17Hawaii~2K1.11×
18California~40K1.10×
19Pennsylvania~10K1.08×
20Arizona~7K1.04×
21Oregon~4K1.03×
22Illinois~10K1.02×
23New Mexico~2K1.02×
24Michigan~9K1.01×
25West Virginia~2K1.01×
26Arkansas~3K0.99×
27North Carolina~9K0.98×
28Delaware<1K0.92×
29Alaska<1K0.92×
30Ohio~9K0.91×
31Mississippi~2K0.90×
32South Dakota<1K0.90×
33Indiana~5K0.89×
34Colorado~5K0.89×
35Nebraska~1K0.87×
36Missouri~4K0.86×
37Utah~2K0.86×
38Iowa~2K0.85×
39Kansas~2K0.84×
40North Dakota<1K0.84×
41Tennessee~5K0.79×
42Alabama~4K0.79×
43Louisiana~3K0.78×
44Idaho~1K0.76×
45Florida~20K0.75×
46Georgia~7K0.75×
47South Carolina~3K0.71×
48Oklahoma~3K0.70×
49Texas~20K0.68×
50Nevada~2K0.68×
Fig. 06

Affinity by region

Affinity by region — Cryptic crossword, United States
0.68×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cryptic crossword audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cryptic crossword audience
#·InterestCategoryAffinity×
01Word searchGames44.65×
02AbalonePets & Animals44.30×
03LOL EsportsSports25.18×
04Forex FactoryBusiness & Career24.21×
05Alison BrieMovies & TV20.00×
06Josh DuhamelFashion & Accessoires20.00×
07Erin AndrewsSports20.00×
08Rose LeslieMovies & TV20.00×
09Brendan FraserMovies & TV19.70×
10Rose McGowanMovies & TV18.78×
11Seth GreenMovies & TV18.26×
12Kate UptonFashion & Accessoires18.23×
13Guitar CenterMusic & Radio16.16×
14Sharon OsbourneMovies & TV15.73×
15Russell CroweMovies & TV14.10×
16Sophia BushMovies & TV13.73×
17Michael J. FoxMovies & TV13.14×
18Kelly OsbourneMusic & Radio11.32×
19Christina ApplegateMovies & TV9.33×
20CrosswordGames7.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cryptic crossword audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cryptic crossword audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.47×
PatriotismCONSERVATISM1.44×
IndividualismJOY1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cryptic crossword audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
CreativityOPEN0.85×
Sports ActivityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cryptic crossword have in United States?

Cryptic crossword has an estimated audience of 322,188 people in United States, concentrated in California and New York.

02

What is the gender split and age of Cryptic crossword fans?

43.7% of Cryptic crossword fans are female, 56.3% are male, with an average age of 27.7 years.

03

Which brands do Cryptic crossword fans like most?

Cryptic crossword fans show strongest brand affinity for Word search (44.65×), Alison Brie (20×), and Brendan Fraser (19.7×) over the country average.

04

Where do Cryptic crossword fans live in United States?

Cryptic crossword fans in United States are most concentrated in California (reach ~40K), New York (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Cryptic crossword fans also like?

Beyond Cryptic crossword itself, the audience over-indexes on Alison Brie (20×), Brendan Fraser (19.7×), Sharon Osbourne (15.73×), and Michael J. Fox (13.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Cryptic crossword audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cryptic crossword. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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