Rascasse Audience Intelligence

Words with Friends Audience in United States

A data profile of the people who buy, follow and care about Words with Friends in United States — modelled from more than twelve digital signal sources. Words with Friends has an estimated audience of 2,541,719 people in United States.

#69among Video game in United States#99among Video / Board Game in United States#242in Games

The average Words with Friends fan in United States is 34.9 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Crossword, Word search, Rain Man, with strongest over-indexing on Crossword (13.77× the country average).

Demographically, the Words with Friends audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Words with Friends fan in United States is more female, around 34.9 years old, with strong Community Orientation tendencies and a notable affinity for Crossword.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Words with Friends profile in United States.

Audience size
2.5M
in United States
Gender
64.2%♀
35.8% male
Age
34.9
average years
Country rank
#11778
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Words with Friends fans

64.2% are female, 35.8% are male, average age 34.9.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for Words with Friends audience in United States
MetricValue
Female64.2%
Male35.8%
Average age34.9
Estimated audience size2,541,719
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Words with Friends audience in United States
Age bracketShare%
16-1938%
20-2915%
30-3914%
40-4917%
50+17%
Fig. 04

Worldwide distribution

65.6%

of the worldwide Words with Friends audience comes from United States.

Worldwide audience distribution share by country for Words with Friends
CountryShare
United States65.6%
United Kingdom12.8%
Canada5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Words with Friends audience in United States is strongest.

Fig. 05

Top regions by affinity

Words with Friends fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~10K3.08×
02Maine~20K2.30×
03New Hampshire~20K1.75×
04Oregon~40K1.48×
05Massachusetts~70K1.46×
06Minnesota~50K1.42×
07Rhode Island~10K1.35×
08Connecticut~30K1.33×
09Wyoming~5K1.31×
10Delaware~9K1.30×
11Florida~200K1.23×
12Washington~60K1.16×
13New York~200K1.15×
14Ohio~90K1.14×
15Pennsylvania~100K1.13×
16Wisconsin~40K1.13×
17South Carolina~40K1.11×
18Kansas~20K1.09×
19Arizona~60K1.08×
20Michigan~70K1.06×
21Maryland~50K1.06×
22Illinois~80K0.98×
23New Mexico~10K0.97×
24New Jersey~60K0.96×
25North Carolina~70K0.89×
26Alaska~5K0.89×
27North Dakota~5K0.89×
28Colorado~40K0.88×
29South Dakota~5K0.88×
30Indiana~40K0.85×
31Montana~6K0.84×
32Missouri~30K0.83×
33Virginia~50K0.81×
34Iowa~20K0.81×
35Arkansas~20K0.80×
36West Virginia~9K0.77×
37Tennessee~40K0.76×
38Kentucky~20K0.74×
39Idaho~9K0.72×
40Hawaii~8K0.71×
41California~200K0.64×
42Nebraska~8K0.64×
43Louisiana~20K0.63×
44Georgia~50K0.61×
45Utah~10K0.61×
46Alabama~20K0.58×
47Oklahoma~20K0.58×
48Nevada~10K0.55×
49Mississippi~10K0.54×
50Texas~100K0.52×
Fig. 06

Affinity by region

Affinity by region — Words with Friends, United States
0.52×1.00×3.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Words with Friends audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Words with Friends audience
#·InterestCategoryAffinity×
01Rain ManMovies & TV30.58×
02Word searchGames29.37×
03Vera FarmigaMovies & TV20.00×
04Armageddon (1998 film)Movies & TV20.00×
05Grace VanderWaalMusic & Radio20.00×
06Eintracht FrankfurtSports20.00×
07FairlifeFood & Beverages18.10×
08CrosswordGames13.77×
09FreeCellGames12.15×
10byu basketballSports11.10×
11ScrabbleGames10.89×
12Hay DayGames8.90×
13Word gamesGames5.47×
14Casey's General StoresFood & Beverages3.42×
15Board gamesGames2.63×
16NostalgiaHome & Garden2.09×
17GeneticsKids & Family1.88×
18Pizza HutFood & Beverages1.70×
19SubwayFood & Beverages1.66×
20HairstyleBeauty & Wellness1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Words with Friends audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Words with Friends audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.40×
PatriotismCONSERVATISM1.36×
Career OrientationPOWER1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Words with Friends audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.74×
Design AffinityPREMIUM0.83×
SustainabilityBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Words with Friends have in United States?

Words with Friends has an estimated audience of 2,541,719 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Words with Friends fans?

64.2% of Words with Friends fans are female, 35.8% are male, with an average age of 34.9 years.

03

Which brands do Words with Friends fans like most?

Words with Friends fans show strongest brand affinity for Crossword (13.77×), Word search (29.37×), and Rain Man (30.58×) over the country average.

04

Where do Words with Friends fans live in United States?

Words with Friends fans in United States are most concentrated in Florida (reach ~200K), California (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Words with Friends fans also like?

Beyond Words with Friends itself, the audience over-indexes on Word search (29.37×), Rain Man (30.58×), Vera Farmiga (20×), and Armageddon (1998 film) (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Words with Friends audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Words with Friends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →