Words with Friends Audience in United States

Words with Friends logo

Words with Friends has an estimated audience of 2,542,436 people in United States. 64.2% are female, 35.8% are male, average age 34.9. Top regions: Florida, California, New York. Top brand affinities: Emperor Entertainment Group, Pai gow, Home staging, Staycation, Personalised Gifts.

The average Words with Friends fan in United States is 34.9 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Emperor Entertainment Group, Pai gow, Home staging, with strongest over-indexing on Emperor Entertainment Group (20× the country average). Demographically, the Words with Friends audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Extroversion, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Words with Friends fans

Demographic split for Words with Friends audience in United States
MetricValue
Female64.2%
Male35.8%
Average age34.9
Estimated audience size2,542,436

Audience persona

The typical Words with Friends fan in United States is more female, around 34.9 years old, with strong Extroversion tendencies and a notable affinity for Emperor Entertainment Group.

Top regions in United States

Top regions ranked by reach for Words with Friends in United States
RegionReachAffinity
Florida233,4301.36×
California197,6460.71×
New York162,7401.15×
Texas120,6870.55×
Pennsylvania100,4741.17×
Ohio85,4771.09×
Illinois82,4110.97×
North Carolina78,7271.03×
Massachusetts75,9711.52×
Michigan69,3101.04×
New Jersey66,2981.03×
Washington59,5111.17×
Arizona58,2211.12×
Virginia53,7080.87×
Minnesota53,6361.47×
Georgia52,4860.67×
South Carolina43,1641.13×
Wisconsin42,0011.1×
Oregon41,1331.41×
Maryland39,2530.9×
Tennessee38,2140.75×
Indiana38,1690.82×
Connecticut37,9211.49×
Colorado36,5200.91×
Missouri35,6220.87×
Maine24,1502.65×
Kentucky20,9790.66×
Kansas20,9531.05×
Louisiana20,4140.62×
Alabama19,2530.54×
New Hampshire18,0721.8×
Arkansas15,9780.76×
Iowa15,7860.75×
Utah14,3890.63×
Oklahoma13,8600.49×
Nevada13,5210.55×
Vermont12,5012.8×
Rhode Island11,5741.43×
Delaware10,7221.53×
New Mexico9,1440.72×
West Virginia7,8620.66×
Nebraska7,7570.61×
Idaho7,6530.6×
Mississippi7,3700.35×
Hawaii6,9350.63×
Montana5,8370.83×
South Dakota5,3100.9×
Alaska4,2980.79×
Washington, District of Columbia4,1480.54×
Wyoming4,0101.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Words with Friends audience
BrandAffinityCategory
Emperor Entertainment Group20×Business & Career
Pai gow20×Games
Home staging4.22×Home & Garden
Staycation2.1×Home & Garden
Personalised Gifts2.63×Home & Garden
JDSU1.52×Business & Career
Passaic County, New Jersey4.9×Travel & Leisure
Jarabacoa10.03×Travel & Leisure
UK garage1.62×Music & Radio
Corona (band)1.61×Music & Radio
Zach Ertz2.06×Sports
Hayward, California2.67×Travel & Leisure
Shiba Inu1.66×Pets & Animals
Holt Renfrew3.09×Shopping
Bullion1.94×Business & Career
Brunello Cucinelli1.65×Fashion & Accessoires
Voltron: Legendary Defender3.43×Movies & TV
Hiran, Somalia11.49×Travel & Leisure
Isometric exercise1.81×Sports
Edelbrock2.74×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Words with Friends audience
TraitClusterScore
ExtroversionTHRILL1.12
Pet OwnershipJOY1.06
Community OrientationOPEN1.04
Social Media UsageJOY1.03
MindfulnessBALANCE1.01
CreativityOPEN0.98

Worldwide distribution

Worldwide audience distribution share by country for Words with Friends
CountryShare
United States67.6%
United Kingdom13.2%
Canada6.1%

See Words with Friends audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Words with Friends have in United States?

Words with Friends has an estimated audience of 2,542,436 people in United States, concentrated in Florida and California.

What is the gender split and age of Words with Friends fans?

64.2% of Words with Friends fans are female, 35.8% are male, with an average age of 34.9 years.

Which brands do Words with Friends fans like most?

Words with Friends fans show strongest brand affinity for Emperor Entertainment Group (20×), Pai gow (20×), and Home staging (4.22×) over the country average.

Where do Words with Friends fans live in United States?

Words with Friends fans in United States are most concentrated in Florida (reach 233,430), California (reach 197,646), and New York (reach 162,740). These three regions account for the largest share of the active audience.

What other brands do Words with Friends fans also like?

Beyond Words with Friends itself, the audience over-indexes on Pai gow (20×), Home staging (4.22×), Staycation (2.1×), and Personalised Gifts (2.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Words with Friends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.