Rascasse Audience Intelligence

Fairlife Target Market in United States

A data profile of the people who buy, follow and care about Fairlife in United States — modelled from more than twelve digital signal sources. Fairlife has an estimated audience of 794,488 people in United States.

#2848among Brand in United States#1532in Food & Beverages

The average Fairlife fan in United States is 40.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Animal Equality, Words with Friends, Honey Bunches of Oats, with strongest over-indexing on Animal Equality (19.62× the country average).

Demographically, the Fairlife audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fairlife fan in United States is more male, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Animal Equality.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fairlife profile in United States.

Audience size
794K
in United States
Gender
43.1%♀
56.9% male
Age
40.5
average years
Country rank
#27592
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fairlife

43.1% are female, 56.9% are male, average age 40.5.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Fairlife audience in United States
MetricValue
Female43.1%
Male56.9%
Average age40.5
Estimated audience size794,488
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Fairlife audience in United States
Age bracketShare%
16-197%
20-2923%
30-3929%
40-4931%
50+10%
Fig. 04

Worldwide distribution

76.9%

of the worldwide Fairlife audience comes from United States.

Worldwide audience distribution share by country for Fairlife
CountryShare
United States76.9%
Canada7.8%
Japan2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fairlife audience in United States is strongest.

Fig. 05

Top regions by affinity

Fairlife customers by region in United States
#RegionReachAffinity×
01Illinois~40K1.58×
02Michigan~30K1.37×
03New York~60K1.33×
04California~100K1.32×
05Utah~10K1.31×
06Arizona~20K1.18×
07Massachusetts~20K1.14×
08Connecticut~9K1.12×
09Nebraska~5K1.11×
10Iowa~7K1.10×
11South Dakota~2K1.10×
12New Jersey~20K1.08×
13North Dakota~2K1.07×
14Texas~70K1.06×
15Wisconsin~10K1.06×
16Kansas~7K1.05×
17Minnesota~10K1.04×
18Florida~60K1.03×
19Washington~20K1.03×
20Idaho~4K1.03×
21Missouri~10K1.01×
22Nevada~8K1.00×
23Virginia~20K0.99×
24Indiana~10K0.99×
25Oklahoma~9K0.99×
26Rhode Island~3K0.99×
27Arkansas~7K0.98×
28Hawaii~3K0.98×
29New Hampshire~3K0.98×
30Pennsylvania~30K0.97×
31Georgia~20K0.97×
32Ohio~20K0.97×
33Oregon~9K0.97×
34North Carolina~20K0.96×
35New Mexico~4K0.95×
36Tennessee~20K0.92×
37Kentucky~9K0.91×
38Delaware~2K0.91×
39Colorado~10K0.90×
40Maryland~10K0.89×
41Louisiana~9K0.89×
42Maine~3K0.89×
43Washington, District of Columbia~2K0.86×
44South Carolina~10K0.84×
45Alabama~10K0.84×
46West Virginia~3K0.83×
47Vermont~1K0.83×
48Mississippi~6K0.81×
49Montana~2K0.79×
50Alaska~1K0.77×
Fig. 06

Affinity by region

Affinity by region — Fairlife, United States
0.77×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fairlife audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fairlife audience
#·InterestCategoryAffinity×
01Honey Bunches of OatsFood & Beverages33.32×
02Sunderland A.F.C.Sports31.06×
03Melbourne CupSports29.06×
04Athletic BilbaoSports26.25×
05Land O'LakesBusiness & Career24.88×
06core powerSports21.55×
07Animal EqualityPolitics & Society19.62×
08Words with FriendsGames18.10×
09General MillsFood & Beverages11.90×
10Candy Crush SagaGames7.97×
11Baptist churchPolitics & Society4.98×
12Earthquake (comedian)Movies & TV4.82×
13Dunkin' DonutsFood & Beverages4.07×
14CerealFood & Beverages3.50×
15MilkFood & Beverages3.12×
16Wendy'sFood & Beverages2.71×
17FIFA World CupSports2.23×
18FIFA World Cup 2026Sports1.83×
19NFLSports1.64×
20FamilyKids & Family1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fairlife audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fairlife audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.56×
Social Media UsageJOY1.54×
ExtroversionTHRILL1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fairlife audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER1.00×
Design AffinityPREMIUM1.01×
SpiritualityBALANCE1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fairlife's target market in United States?

Fairlife's target market in United States covers an estimated 794,488 people, concentrated in California and Texas.

02

What is the gender split and age of Fairlife customers?

43.1% of the Fairlife audience are female, 56.9% are male, with an average age of 40.5 years.

03

Which brands do Fairlife fans like most?

Fairlife fans show strongest brand affinity for Animal Equality (19.62×), Words with Friends (18.1×), and Honey Bunches of Oats (33.32×) over the country average.

04

Where do Fairlife fans live in United States?

Fairlife fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Fairlife fans also like?

Beyond Fairlife itself, the audience over-indexes on Words with Friends (18.1×), Honey Bunches of Oats (33.32×), Sunderland A.F.C. (31.06×), and FIFA World Cup 2026 (1.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Fairlife audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fairlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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