Fairlife Audience in United States

Fairlife logo

Fairlife has an estimated audience of 824,011 people in United States. 43.1% are female, 56.9% are male, average age 40.5. Top regions: California, Texas, New York. Top brand affinities: Animal Equality, Words with Friends, Honey Bunches of Oats, Sunderland A.F.C., Candy Crush Saga.

The average Fairlife fan in United States is 40.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Animal Equality, Words with Friends, Honey Bunches of Oats, with strongest over-indexing on Animal Equality (19.62× the country average). Demographically, the Fairlife audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Healthy Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Software

Demographics of Fairlife fans

Demographic split for Fairlife audience in United States
MetricValue
Female43.1%
Male56.9%
Average age40.5
Estimated audience size824,011

Audience persona

The typical Fairlife fan in United States is more male, around 40.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Animal Equality.

Top regions in United States

Top regions ranked by reach for Fairlife in United States
RegionReachAffinity
California127,9101.41×
Texas76,9201.09×
New York58,6371.27×
Florida58,0001.04×
Illinois40,1621.46×
Michigan29,8441.39×
Pennsylvania28,7141.03×
Ohio25,9111.02×
Georgia25,3651×
North Carolina24,2410.98×
New Jersey23,4471.12×
Virginia20,5591.02×
Arizona19,5641.16×
Massachusetts18,5841.14×
Washington18,2931.11×
Tennessee15,5770.94×
Indiana15,4701.03×
Missouri13,8721.04×
Wisconsin13,6601.1×
Maryland12,7550.9×
Minnesota12,6741.07×
Colorado12,2110.94×
South Carolina10,1050.82×
Utah10,0301.36×
Oregon9,4701×
Kentucky9,3450.9×
Connecticut9,2091.11×
Oklahoma9,1701×
Alabama9,0150.78×
Louisiana8,9170.84×
Nevada8,1201.02×
Iowa7,5041.11×
Kansas6,9411.07×
Arkansas6,6960.99×
Mississippi5,1830.76×
Nebraska4,6701.13×
Idaho4,4571.08×
New Mexico3,7500.91×
Hawaii3,4740.98×
New Hampshire3,0320.93×
West Virginia2,8630.75×
Rhode Island2,5410.97×
Maine2,4980.85×
Washington, District of Columbia2,0900.84×
South Dakota1,9971.05×
Delaware1,8780.83×
North Dakota1,6941×
Montana1,6360.72×
Alaska1,0730.61×
Vermont1,0030.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fairlife audience
BrandAffinityCategory
Animal Equality19.62×Politics & Society
Words with Friends18.1×Games
Honey Bunches of Oats33.32×Food & Beverages
Sunderland A.F.C.31.06×Sports
Candy Crush Saga7.97×Games
Athletic Bilbao26.25×Sports
Warriors (novel series)4.33×Literature
Dunkin' Donuts4.07×Food & Beverages
core power21.55×Sports
Land O'Lakes24.88×Business & Career
Melbourne Cup29.06×Sports
Milk3.12×Food & Beverages
Earthquake (comedian)4.82×Movies & TV
Cereal3.5×Food & Beverages
Family1.64×Kids & Family
Baptist church4.98×Politics & Society
General Mills11.9×Food & Beverages
Instagram1.59×Internet & Social Media
YouTube1.6×Movies & TV
Alcoholic beverages1.78×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fairlife audience
TraitClusterScore
Healthy LifestyleBALANCE1.64
Family OrientationCONSERVATISM1.44
Convenience OrientationPREMIUM1.41
DIY MentalityTHRILL1.34
Price SensitivityPREMIUM1.33
SustainabilityBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for Fairlife
CountryShare
United States77.4%
Canada7.8%
Japan2.0%

See Fairlife audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Fairlife have in United States?

Fairlife has an estimated audience of 824,011 people in United States, concentrated in California and Texas.

What is the gender split and age of Fairlife fans?

43.1% of Fairlife fans are female, 56.9% are male, with an average age of 40.5 years.

Which brands do Fairlife fans like most?

Fairlife fans show strongest brand affinity for Animal Equality (19.62×), Words with Friends (18.1×), and Honey Bunches of Oats (33.32×) over the country average.

Where do Fairlife fans live in United States?

Fairlife fans in United States are most concentrated in California (reach 127,910), Texas (reach 76,920), and New York (reach 58,637). These three regions account for the largest share of the active audience.

What other brands do Fairlife fans also like?

Beyond Fairlife itself, the audience over-indexes on Words with Friends (18.1×), Honey Bunches of Oats (33.32×), Sunderland A.F.C. (31.06×), and Candy Crush Saga (7.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fairlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.