Rascasse Audience Intelligence

core power Audience in United States

A data profile of the people who buy, follow and care about core power in United States — modelled from more than twelve digital signal sources. core power has an estimated audience of 996,639 people in United States.

#2among Yoga in United States#730among Website / Newspaper / Magazine in United States#2185in Sports

The average core power fan in United States is 38.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Hiking boot, Maltesers, Winter Olympic Games, with strongest over-indexing on Hiking boot (17.21× the country average).

Demographically, the core power audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical core power fan in United States is more male, around 38.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Hiking boot.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Yoga

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the core power profile in United States.

Audience size
997K
in United States
Gender
38.9%♀
61.1% male
Age
38.3
average years
Country rank
#23717
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of core power

38.9% are female, 61.1% are male, average age 38.3.

Fig. 02

Gender split

38.9%
Female
61.1%
Male
Demographic split for core power audience in United States
MetricValue
Female38.9%
Male61.1%
Average age38.3
Estimated audience size996,639
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the core power audience in United States
Age bracketShare%
16-1912%
20-2926%
30-3926%
40-4930%
50+6%
Fig. 04

Worldwide distribution

86.5%

of the worldwide core power audience comes from United States.

Worldwide audience distribution share by country for core power
CountryShare
United States86.5%
Canada4.4%
United Kingdom1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the core power audience in United States is strongest.

Fig. 05

Top regions by affinity

core power fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K5.29×
02Massachusetts~70K3.25×
03Hawaii~10K3.18×
04Colorado~40K2.69×
05Illinois~70K2.20×
06California~200K2.09×
07New York~100K2.05×
08Minnesota~30K1.82×
09Maryland~20K1.29×
10Texas~100K1.25×
11Georgia~40K1.23×
12Oregon~10K1.23×
13Washington~20K1.16×
14North Carolina~30K1.14×
15Virginia~30K1.10×
16Utah~10K1.10×
17Arizona~20K0.90×
18Pennsylvania~30K0.87×
19New Jersey~20K0.81×
20Tennessee~20K0.81×
21South Carolina~10K0.77×
22Connecticut~8K0.77×
23Rhode Island~2K0.76×
24Alaska~2K0.75×
25Vermont~1K0.75×
26New Hampshire~3K0.73×
27North Dakota~1K0.71×
28Delaware~2K0.70×
29South Dakota~2K0.70×
30Montana~2K0.66×
31Louisiana~9K0.65×
32Maine~2K0.64×
33Kansas~5K0.62×
34Nebraska~3K0.62×
35Idaho~3K0.61×
36Florida~40K0.60×
37West Virginia~3K0.60×
38Alabama~8K0.59×
39Iowa~5K0.59×
40Mississippi~5K0.59×
41Ohio~20K0.57×
42Missouri~9K0.56×
43New Mexico~3K0.56×
44Wisconsin~8K0.55×
45Arkansas~4K0.54×
46Nevada~5K0.53×
47Indiana~10K0.52×
48Oklahoma~6K0.52×
49Kentucky~7K0.51×
50Michigan~10K0.43×
Fig. 06

Affinity by region

Affinity by region — core power, United States
0.43×1.00×5.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the core power audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for core power audience
#·InterestCategoryAffinity×
01MaltesersFood & Beverages137.30×
02FairlifeFood & Beverages21.55×
03Toyota CrownCars & Mobility17.77×
04Hiking bootFashion & Accessoires17.21×
05Winter Olympic GamesSports17.19×
06PelotonSports15.07×
07Merrell (company)Fashion & Accessoires11.88×
08Tim HortonSports10.66×
09CanvaTechnology & Electronics10.39×
10Half marathonSports8.20×
11New Year's EveHome & Garden6.72×
12Natural foodsFood & Beverages6.56×
13Staples (Canada)Business & Career6.16×
14Non-alcoholic beverageFood & Beverages4.91×
15Track and fieldSports3.72×
16Musical theatreMovies & TV3.49×
17Planet FitnessSports2.55×
18Physical fitnessSports2.23×
19Luxury goodsFashion & Accessoires2.16×
20Fitness and wellnessSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the core power audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by core power audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.11×
Family OrientationCONSERVATISM2.03×
IndulgenceJOY1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by core power audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
SustainabilityBALANCE0.85×
Early Adopter MentalityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does core power have in United States?

core power has an estimated audience of 996,639 people in United States, concentrated in California and New York.

02

What is the gender split and age of core power fans?

38.9% of core power fans are female, 61.1% are male, with an average age of 38.3 years.

03

Which brands do core power fans like most?

core power fans show strongest brand affinity for Hiking boot (17.21×), Maltesers (137.3×), and Winter Olympic Games (17.19×) over the country average.

04

Where do core power fans live in United States?

core power fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do core power fans also like?

Beyond core power itself, the audience over-indexes on Maltesers (137.3×), Winter Olympic Games (17.19×), Staples (Canada) (6.16×), and Tim Horton (10.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Yoga audiences in United States

See core power audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for core power. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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