Rascasse Audience Intelligence

Alo Yoga Target Market in United States

A data profile of the people who buy, follow and care about Alo Yoga in United States — modelled from more than twelve digital signal sources. Alo Yoga has an estimated audience of 3,998,962 people in United States.

#1among Yoga in United States#829among Brand in United States#704in Sports

The average Alo Yoga fan in United States is 39.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Quality of life, Trader Joe's, Trousers, with strongest over-indexing on Quality of life (1.72× the country average).

Demographically, the Alo Yoga audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Mindfulness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alo Yoga fan in United States is more female, around 39.4 years old, with strong Mindfulness tendencies and a notable affinity for Quality of life.

Category: Sports · Type: Brand · Subtype: Yoga

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alo Yoga profile in United States.

Audience size
4M
in United States
Gender
60.7%♀
39.3% male
Age
39.4
average years
Country rank
#8053
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Alo Yoga

60.7% are female, 39.3% are male, average age 39.4.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Alo Yoga audience in United States
MetricValue
Female60.7%
Male39.3%
Average age39.4
Estimated audience size3,998,962
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Alo Yoga audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3920%
40-4920%
50+21%
Fig. 04

Worldwide distribution

43.6%

of the worldwide Alo Yoga audience comes from United States.

Worldwide audience distribution share by country for Alo Yoga
CountryShare
United States43.6%
Canada4.9%
China4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alo Yoga audience in United States is strongest.

Fig. 05

Top regions by affinity

Alo Yoga customers by region in United States
#RegionReachAffinity×
01New York~600K2.56×
02Hawaii~40K2.41×
03California~1M2.39×
04New Jersey~200K2.10×
05Washington, District of Columbia~30K2.06×
06Florida~500K2.00×
07Massachusetts~100K1.84×
08Nevada~70K1.68×
09Illinois~200K1.48×
10Connecticut~60K1.35×
11Texas~500K1.33×
12Arizona~100K1.18×
13Maryland~80K1.11×
14Colorado~70K1.03×
15Pennsylvania~100K1.02×
16Washington~80K0.97×
17Virginia~100K0.96×
18Michigan~100K0.94×
19Rhode Island~10K0.92×
20Georgia~100K0.91×
21Minnesota~50K0.91×
22North Carolina~100K0.87×
23Utah~30K0.85×
24Tennessee~70K0.83×
25New Hampshire~10K0.81×
26Delaware~9K0.80×
27Ohio~100K0.78×
28Alabama~40K0.78×
29South Carolina~50K0.76×
30Mississippi~30K0.76×
31Missouri~50K0.75×
32Oklahoma~30K0.73×
33Louisiana~40K0.72×
34Oregon~30K0.72×
35Wisconsin~40K0.71×
36North Dakota~6K0.71×
37Nebraska~10K0.68×
38Kentucky~30K0.67×
39Arkansas~20K0.66×
40Indiana~50K0.65×
41Vermont~5K0.65×
42Iowa~20K0.63×
43Kansas~20K0.63×
44Montana~7K0.59×
45Idaho~10K0.58×
46Maine~8K0.57×
47South Dakota~5K0.57×
48New Mexico~10K0.55×
49Alaska~5K0.54×
50West Virginia~9K0.46×
Fig. 06

Affinity by region

Affinity by region — Alo Yoga, United States
0.46×1.00×2.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alo Yoga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alo Yoga audience
#·InterestCategoryAffinity×
01PandoraFashion & Accessoires2.52×
02Natural foodsFood & Beverages2.51×
03AerobicsSports2.22×
04Property finderHome & Garden1.84×
05PhilanthropyArts & Culture1.83×
06Self-awarenessHealth1.81×
07Quality of lifeHealth1.72×
08Deal of the dayShopping1.72×
09CrossFitSports1.72×
10Natural skin careBeauty & Wellness1.69×
11ULTA BeautyBeauty & Wellness1.65×
12Self-loveHealth1.65×
13LunchFood & Beverages1.64×
14MindfulnessHealth1.63×
15FacialBeauty & Wellness1.62×
16TrousersFashion & Accessoires1.61×
17MoisturizerHome & Garden1.57×
18Trader Joe'sShopping1.55×
19InnovationBusiness & Career1.55×
20Self careHealth1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alo Yoga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alo Yoga audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.47×
IndulgenceJOY1.47×
Sports ActivityPOWER1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alo Yoga audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.90×
PatriotismCONSERVATISM0.91×
Social Media UsageJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Alo Yoga's target market in United States?

Alo Yoga's target market in United States covers an estimated 3,998,962 people, concentrated in California and New York.

02

What is the gender split and age of Alo Yoga customers?

60.7% of the Alo Yoga audience are female, 39.3% are male, with an average age of 39.4 years.

03

Which brands do Alo Yoga fans like most?

Alo Yoga fans show strongest brand affinity for Quality of life (1.72×), Trader Joe's (1.55×), and Trousers (1.61×) over the country average.

04

Where do Alo Yoga fans live in United States?

Alo Yoga fans in United States are most concentrated in California (reach ~1M), New York (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Alo Yoga fans also like?

Beyond Alo Yoga itself, the audience over-indexes on Trader Joe's (1.55×), Trousers (1.61×), Lunch (1.64×), and Self care (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Yoga audiences in United States

See Alo Yoga audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Alo Yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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