Alo Yoga Audience in United States

Alo Yoga has an estimated audience of 4,164,598 people in United States. 59.9% are female, 40.1% are male, average age 41.0. Top regions: California, New York, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, Alliant Credit Union, CarGurus.

The average Alo Yoga fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (16.96× the country average). Demographically, the Alo Yoga audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand · Subtype: Yoga

Demographics of Alo Yoga fans

Demographic split for Alo Yoga audience in United States
MetricValue
Female59.9%
Male40.1%
Average age41.0
Estimated audience size4,164,598

Audience persona

The typical Alo Yoga fan in United States is more female, around 41.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Alo Yoga in United States
RegionReachAffinity
California1,194,9112.61×
New York597,3812.57×
Florida566,4662.01×
Texas505,8061.41×
Illinois227,2741.64×
New Jersey221,3212.09×
Massachusetts156,0311.9×
Pennsylvania154,0711.1×
Georgia115,8650.9×
Michigan110,0441.01×
Arizona106,9181.26×
Ohio105,8000.82×
Virginia102,2181.01×
North Carolina102,1050.81×
Washington86,6501.04×
Maryland78,1901.09×
Colorado74,1031.13×
Tennessee68,9320.83×
Nevada64,0471.59×
Connecticut56,0601.34×
Minnesota54,2590.91×
Indiana51,2060.67×
Missouri50,6930.76×
South Carolina46,7160.75×
Wisconsin44,2420.71×
Louisiana37,0090.69×
Alabama36,4250.63×
Oregon35,0190.73×
Hawaii34,4411.92×
Utah32,8760.88×
Kentucky30,2320.58×
Oklahoma29,9410.65×
Washington, District of Columbia27,7522.22×
Mississippi23,8700.7×
Arkansas21,1260.62×
Iowa20,6280.6×
Kansas18,7480.57×
Nebraska13,8130.66×
New Hampshire13,1110.8×
Rhode Island12,2100.92×
Idaho11,2030.54×
New Mexico10,7450.51×
Delaware8,4160.73×
Maine8,0600.54×
West Virginia7,2540.37×
Montana6,5140.56×
North Dakota5,6530.66×
South Dakota4,7690.5×
Vermont4,4530.61×
Alaska3,8220.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alo Yoga audience
BrandAffinityCategory
Google Maps16.96×Internet & Social Media
Capital One15.71×Business & Career
Indeed.com14.09×Business & Career
Alliant Credit Union129.4×Business & Career
CarGurus14.48×Cars & Mobility
Enterprise Rent-A-Car14.13×Cars & Mobility
Google News13.67×News
Circle K15.35×Shopping
Khan Academy17.2×Business & Career
ICloud19.03×Technology & Electronics
Autism Awareness19.03×Health
Beetlejuice9.84×Movies & TV
DeviantArt14.25×Internet & Social Media
AccuWeather12.85×Home & Garden
Diabetes mellitus awareness12.48×Health
Aaron Rodgers11.69×Sports
Kendra Scott19.08×Fashion & Accessoires
Kia Sportage36.6×Cars & Mobility
Apple Store13.32×Shopping
Bruce Willis12×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alo Yoga audience
TraitClusterScore
Luxury OrientationPREMIUM1.83
SustainabilityBALANCE1.36
Design AffinityPREMIUM1.33
MindfulnessBALANCE1.31
Sports ActivityPOWER1.3
ExtroversionTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Alo Yoga
CountryShare
United States45.2%
Canada5.0%
China4.4%

See Alo Yoga audiences in other countries

More Yoga audiences in United States

Frequently asked questions

How many fans does Alo Yoga have in United States?

Alo Yoga has an estimated audience of 4,164,598 people in United States, concentrated in California and New York.

What is the gender split and age of Alo Yoga fans?

59.9% of Alo Yoga fans are female, 40.1% are male, with an average age of 41.0 years.

Which brands do Alo Yoga fans like most?

Alo Yoga fans show strongest brand affinity for Google Maps (16.96×), Capital One (15.71×), and Indeed.com (14.09×) over the country average.

Where do Alo Yoga fans live in United States?

Alo Yoga fans in United States are most concentrated in California (reach 1,194,911), New York (reach 597,381), and Florida (reach 566,466). These three regions account for the largest share of the active audience.

What other brands do Alo Yoga fans also like?

Beyond Alo Yoga itself, the audience over-indexes on Capital One (15.71×), Indeed.com (14.09×), Alliant Credit Union (129.4×), and CarGurus (14.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alo Yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.