Alo Yoga Audience in United States
Alo Yoga has an estimated audience of 4,164,598 people in United States. 59.9% are female, 40.1% are male, average age 41.0. Top regions: California, New York, Florida. Top brand affinities: Goop, Historic site, Governor of Michigan, Elsword, Vocal harmony.
The average Alo Yoga fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Goop, Historic site, Governor of Michigan, with strongest over-indexing on Goop (14.31× the country average). Demographically, the Alo Yoga audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Yoga
Demographics of Alo Yoga fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 41.0 |
| Estimated audience size | 4,164,598 |
Audience persona
The typical Alo Yoga fan in United States is more female, around 41.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,194,911 | 2.61× |
| New York | 597,381 | 2.57× |
| Florida | 566,466 | 2.01× |
| Texas | 505,806 | 1.41× |
| Illinois | 227,274 | 1.64× |
| New Jersey | 221,321 | 2.09× |
| Massachusetts | 156,031 | 1.9× |
| Pennsylvania | 154,071 | 1.1× |
| Georgia | 115,865 | 0.9× |
| Michigan | 110,044 | 1.01× |
| Arizona | 106,918 | 1.26× |
| Ohio | 105,800 | 0.82× |
| Virginia | 102,218 | 1.01× |
| North Carolina | 102,105 | 0.81× |
| Washington | 86,650 | 1.04× |
| Maryland | 78,190 | 1.09× |
| Colorado | 74,103 | 1.13× |
| Tennessee | 68,932 | 0.83× |
| Nevada | 64,047 | 1.59× |
| Connecticut | 56,060 | 1.34× |
| Minnesota | 54,259 | 0.91× |
| Indiana | 51,206 | 0.67× |
| Missouri | 50,693 | 0.76× |
| South Carolina | 46,716 | 0.75× |
| Wisconsin | 44,242 | 0.71× |
| Louisiana | 37,009 | 0.69× |
| Alabama | 36,425 | 0.63× |
| Oregon | 35,019 | 0.73× |
| Hawaii | 34,441 | 1.92× |
| Utah | 32,876 | 0.88× |
| Kentucky | 30,232 | 0.58× |
| Oklahoma | 29,941 | 0.65× |
| Washington, District of Columbia | 27,752 | 2.22× |
| Mississippi | 23,870 | 0.7× |
| Arkansas | 21,126 | 0.62× |
| Iowa | 20,628 | 0.6× |
| Kansas | 18,748 | 0.57× |
| Nebraska | 13,813 | 0.66× |
| New Hampshire | 13,111 | 0.8× |
| Rhode Island | 12,210 | 0.92× |
| Idaho | 11,203 | 0.54× |
| New Mexico | 10,745 | 0.51× |
| Delaware | 8,416 | 0.73× |
| Maine | 8,060 | 0.54× |
| West Virginia | 7,254 | 0.37× |
| Montana | 6,514 | 0.56× |
| North Dakota | 5,653 | 0.66× |
| South Dakota | 4,769 | 0.5× |
| Vermont | 4,453 | 0.61× |
| Alaska | 3,822 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 14.31× | Internet & Social Media |
| Historic site | 11.32× | Arts & Culture |
| Governor of Michigan | 17.17× | Politics & Society |
| Elsword | 36.6× | Games |
| Vocal harmony | 9.31× | Music & Radio |
| Fairy godmother | 14.21× | Literature |
| Grinch | 7.21× | Movies & TV |
| Hibachi | 12.96× | Food & Beverages |
| Wok | 10.69× | Food & Beverages |
| Hipster | 14.66× | Politics & Society |
| Cherish (group) | 16.53× | Music & Radio |
| Mathcore | 12.12× | Music & Radio |
| Google Home | 9.75× | Technology & Electronics |
| headspace | 13.52× | Health |
| Grace Slick | 11.75× | Music & Radio |
| Harlow | 14.93× | Travel & Leisure |
| TV Fanatic | 13.13× | Movies & TV |
| No Escape (1994 film) | 13.43× | Movies & TV |
| Guitarist (magazine) | 13.08× | Music & Radio |
| El Paso County, Colorado | 14.46× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.83 |
| Sustainability | BALANCE | 1.36 |
| Design Affinity | PREMIUM | 1.33 |
| Mindfulness | BALANCE | 1.31 |
| Sports Activity | POWER | 1.3 |
| Extroversion | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.2% |
| Canada | 5.0% |
| China | 4.4% |
See Alo Yoga audiences in other countries
More Yoga audiences in United States
- core power (1,017,209)
- Gaiam (316,225)
- YogaWorks (26,241)
- Gaiam TV (23,075)
- TriYoga (21,802)
Frequently asked questions
How many fans does Alo Yoga have in United States?
Alo Yoga has an estimated audience of 4,164,598 people in United States, concentrated in California and New York.
What is the gender split and age of Alo Yoga fans?
59.9% of Alo Yoga fans are female, 40.1% are male, with an average age of 41.0 years.
Which brands do Alo Yoga fans like most?
Alo Yoga fans show strongest brand affinity for Goop (14.31×), Historic site (11.32×), and Governor of Michigan (17.17×) over the country average.
Where do Alo Yoga fans live in United States?
Alo Yoga fans in United States are most concentrated in California (reach 1,194,911), New York (reach 597,381), and Florida (reach 566,466). These three regions account for the largest share of the active audience.
What other brands do Alo Yoga fans also like?
Beyond Alo Yoga itself, the audience over-indexes on Historic site (11.32×), Governor of Michigan (17.17×), Elsword (36.6×), and Vocal harmony (9.31×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Alo Yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.