Honey Bunches of Oats Audience in United States

Honey Bunches of Oats has an estimated audience of 571,342 people in United States. 52.7% are female, 47.3% are male, average age 39.8. Top regions: California, Texas, New York. Top brand affinities: Oscar Isaac, DuckDuckGo, Paperless Post, The UPS Store, Autism Awareness.

The average Honey Bunches of Oats fan in United States is 39.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Oscar Isaac, DuckDuckGo, Paperless Post, with strongest over-indexing on Oscar Isaac (54.22× the country average). Demographically, the Honey Bunches of Oats audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Convenience Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Honey Bunches of Oats fans

Demographic split for Honey Bunches of Oats audience in United States
MetricValue
Female52.7%
Male47.3%
Average age39.8
Estimated audience size571,342

Audience persona

The typical Honey Bunches of Oats fan in United States is balanced, around 39.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Oscar Isaac.

Top regions in United States

Top regions ranked by reach for Honey Bunches of Oats in United States
RegionReachAffinity
California116,9041.86×
Texas76,1991.55×
New York39,6621.24×
Florida39,4721.02×
Illinois21,0141.1×
Georgia20,9221.19×
Pennsylvania18,1880.95×
North Carolina17,5621.02×
New Jersey17,0841.18×
Ohio15,2700.87×
Michigan15,2011.02×
Arizona14,8261.27×
Virginia13,1620.95×
Massachusetts12,1551.08×
Washington12,1031.06×
Maryland11,3331.15×
Tennessee10,9500.96×
Indiana10,4731×
Colorado8,7720.97×
Alabama8,4361.06×
Minnesota8,3511.02×
Missouri8,0430.87×
South Carolina7,8160.91×
Wisconsin7,7070.9×
Nevada7,5281.36×
Louisiana7,3741×
Oregon7,2961.11×
Kentucky6,6210.92×
Oklahoma6,3751×
Connecticut5,8991.03×
Utah5,6561.11×
Kansas5,2351.16×
Arkansas5,1561.1×
Mississippi4,4940.95×
Iowa3,7270.79×
New Mexico3,0821.08×
Hawaii2,9581.2×
Nebraska2,9501.03×
Idaho2,7270.95×
West Virginia2,1090.79×
Rhode Island1,9791.09×
New Hampshire1,4970.67×
Washington, District of Columbia1,4690.86×
Delaware1,3640.87×
Maine1,2300.6×
Alaska1,0360.85×
Montana1,0160.64×
South Dakota9840.75×
North Dakota9040.77×
Vermont5840.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Honey Bunches of Oats audience
BrandAffinityCategory
Oscar Isaac54.22×Movies & TV
DuckDuckGo30.35×Internet & Social Media
Paperless Post62.01×Shopping
The UPS Store10.73×Shopping
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Dremel48.6×Home & Garden
Key Food34.2×Shopping
Zoe Saldana24.02×Movies & TV
Jon Favreau37.21×Movies & TV
LibreOffice68.53×Technology & Electronics
Edible Arrangements18.33×Food & Beverages
Microblogging12.67×Technology & Electronics
WebEx38.49×Technology & Electronics
Singer-songwriter5.51×Music & Radio
McAfee30.04×Technology & Electronics
General Mills22.98×Food & Beverages
Tumi31.33×Fashion & Accessoires
Circle K7.8×Shopping
Direct Energy40.76×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Honey Bunches of Oats audience
TraitClusterScore
Convenience OrientationPREMIUM1.74
LGBTQ+ IdentityOPEN1.68
IndulgenceJOY1.64
Luxury OrientationPREMIUM1.51
Price SensitivityPREMIUM1.44
Risk AppetiteTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for Honey Bunches of Oats
CountryShare
United States85.1%
Mexico3.6%
Canada3.1%

See Honey Bunches of Oats audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Honey Bunches of Oats have in United States?

Honey Bunches of Oats has an estimated audience of 571,342 people in United States, concentrated in California and Texas.

What is the gender split and age of Honey Bunches of Oats fans?

52.7% of Honey Bunches of Oats fans are female, 47.3% are male, with an average age of 39.8 years.

Which brands do Honey Bunches of Oats fans like most?

Honey Bunches of Oats fans show strongest brand affinity for Oscar Isaac (54.22×), DuckDuckGo (30.35×), and Paperless Post (62.01×) over the country average.

Where do Honey Bunches of Oats fans live in United States?

Honey Bunches of Oats fans in United States are most concentrated in California (reach 116,904), Texas (reach 76,199), and New York (reach 39,662). These three regions account for the largest share of the active audience.

What other brands do Honey Bunches of Oats fans also like?

Beyond Honey Bunches of Oats itself, the audience over-indexes on DuckDuckGo (30.35×), Paperless Post (62.01×), The UPS Store (10.73×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Honey Bunches of Oats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.