Honey Bunches of Oats Audience in United States

Honey Bunches of Oats logo

Honey Bunches of Oats has an estimated audience of 571,342 people in United States. 52.7% are female, 47.3% are male, average age 39.8. Top regions: California, Texas, New York. Top brand affinities: Lulu 黃路梓茵, Keenan Allen, Lindy Hop, Jesse Plemons, Picnic.

The average Honey Bunches of Oats fan in United States is 39.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lulu 黃路梓茵, Keenan Allen, Lindy Hop, with strongest over-indexing on Lulu 黃路梓茵 (68.53× the country average). Demographically, the Honey Bunches of Oats audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Convenience Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Honey Bunches of Oats fans

Demographic split for Honey Bunches of Oats audience in United States
MetricValue
Female52.7%
Male47.3%
Average age39.8
Estimated audience size571,342

Audience persona

The typical Honey Bunches of Oats fan in United States is balanced, around 39.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Honey Bunches of Oats in United States
RegionReachAffinity
California116,9041.86×
Texas76,1991.55×
New York39,6621.24×
Florida39,4721.02×
Illinois21,0141.1×
Georgia20,9221.19×
Pennsylvania18,1880.95×
North Carolina17,5621.02×
New Jersey17,0841.18×
Ohio15,2700.87×
Michigan15,2011.02×
Arizona14,8261.27×
Virginia13,1620.95×
Massachusetts12,1551.08×
Washington12,1031.06×
Maryland11,3331.15×
Tennessee10,9500.96×
Indiana10,4731×
Colorado8,7720.97×
Alabama8,4361.06×
Minnesota8,3511.02×
Missouri8,0430.87×
South Carolina7,8160.91×
Wisconsin7,7070.9×
Nevada7,5281.36×
Louisiana7,3741×
Oregon7,2961.11×
Kentucky6,6210.92×
Oklahoma6,3751×
Connecticut5,8991.03×
Utah5,6561.11×
Kansas5,2351.16×
Arkansas5,1561.1×
Mississippi4,4940.95×
Iowa3,7270.79×
New Mexico3,0821.08×
Hawaii2,9581.2×
Nebraska2,9501.03×
Idaho2,7270.95×
West Virginia2,1090.79×
Rhode Island1,9791.09×
New Hampshire1,4970.67×
Washington, District of Columbia1,4690.86×
Delaware1,3640.87×
Maine1,2300.6×
Alaska1,0360.85×
Montana1,0160.64×
South Dakota9840.75×
North Dakota9040.77×
Vermont5840.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Honey Bunches of Oats audience
BrandAffinityCategory
Lulu 黃路梓茵68.53×Movies & TV
Keenan Allen19.42×Sports
Lindy Hop18.91×Music & Radio
Jesse Plemons6.18×Movies & TV
Picnic11.08×Kids & Family
Nebraska Cornhuskers10.29×Sports
Israel1.81×Travel & Leisure
Nationality1.83×Politics & Society
Manual labour4.56×Business & Career
JDSU2.14×Business & Career
Elsword10.57×Games
Halsey, Oregon4.52×Travel & Leisure
Layne Staley3.09×Music & Radio
Paisley4.22×Fashion & Accessoires
Gurbani22.28×Politics & Society
Birthday Gifts1.52×Kids & Family
Personalised Gifts2.05×Home & Garden
Home staging2.38×Home & Garden
Governor of Michigan3.3×Politics & Society
Fantasilandia38.45×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Honey Bunches of Oats audience
TraitClusterScore
Convenience OrientationPREMIUM1.74
LGBTQ+ IdentityOPEN1.68
IndulgenceJOY1.64
Luxury OrientationPREMIUM1.51
Price SensitivityPREMIUM1.44
Risk AppetiteTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for Honey Bunches of Oats
CountryShare
United States85.1%
Mexico3.6%
Canada3.1%

See Honey Bunches of Oats audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Honey Bunches of Oats have in United States?

Honey Bunches of Oats has an estimated audience of 571,342 people in United States, concentrated in California and Texas.

What is the gender split and age of Honey Bunches of Oats fans?

52.7% of Honey Bunches of Oats fans are female, 47.3% are male, with an average age of 39.8 years.

Which brands do Honey Bunches of Oats fans like most?

Honey Bunches of Oats fans show strongest brand affinity for Lulu 黃路梓茵 (68.53×), Keenan Allen (19.42×), and Lindy Hop (18.91×) over the country average.

Where do Honey Bunches of Oats fans live in United States?

Honey Bunches of Oats fans in United States are most concentrated in California (reach 116,904), Texas (reach 76,199), and New York (reach 39,662). These three regions account for the largest share of the active audience.

What other brands do Honey Bunches of Oats fans also like?

Beyond Honey Bunches of Oats itself, the audience over-indexes on Keenan Allen (19.42×), Lindy Hop (18.91×), Jesse Plemons (6.18×), and Picnic (11.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Honey Bunches of Oats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.