Rascasse Audience Intelligence

Honey Bunches of Oats Target Market in United States

A data profile of the people who buy, follow and care about Honey Bunches of Oats in United States — modelled from more than twelve digital signal sources. Honey Bunches of Oats has an estimated audience of 585,957 people in United States.

#3447among Brand in United States#1798in Food & Beverages

The average Honey Bunches of Oats fan in United States is 39.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The UPS Store, LibreOffice, Oscar Isaac, with strongest over-indexing on The UPS Store (12.51× the country average).

Demographically, the Honey Bunches of Oats audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Honey Bunches of Oats fan in United States is balanced, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for The UPS Store.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Honey Bunches of Oats profile in United States.

Audience size
586K
in United States
Gender
52.7%♀
47.3% male
Age
39.8
average years
Country rank
#33289
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Honey Bunches of Oats

52.7% are female, 47.3% are male, average age 39.8.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Honey Bunches of Oats audience in United States
MetricValue
Female52.7%
Male47.3%
Average age39.8
Estimated audience size585,957
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Honey Bunches of Oats audience in United States
Age bracketShare%
16-1913%
20-2922%
30-3926%
40-4924%
50+16%
Fig. 04

Worldwide distribution

85.2%

of the worldwide Honey Bunches of Oats audience comes from United States.

Worldwide audience distribution share by country for Honey Bunches of Oats
CountryShare
United States85.2%
Mexico3.7%
Canada3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Honey Bunches of Oats audience in United States is strongest.

Fig. 05

Top regions by affinity

Honey Bunches of Oats customers by region in United States
#RegionReachAffinity×
01California~100K1.75×
02Texas~70K1.50×
03Nevada~7K1.32×
04Arizona~10K1.25×
05Hawaii~3K1.22×
06Georgia~20K1.20×
07New York~40K1.18×
08Maryland~10K1.16×
09New Jersey~20K1.11×
10Arkansas~5K1.10×
11Kansas~5K1.10×
12New Mexico~3K1.10×
13Oregon~7K1.09×
14Utah~5K1.07×
15Rhode Island~2K1.07×
16Alabama~8K1.05×
17Illinois~20K1.04×
18Massachusetts~10K1.04×
19Oklahoma~7K1.04×
20Nebraska~3K1.04×
21Washington~10K1.02×
22Connecticut~6K1.01×
23Mississippi~5K1.01×
24Alaska~1K1.01×
25North Carolina~20K1.00×
26Michigan~10K1.00×
27Louisiana~7K1.00×
28Florida~40K0.99×
29Minnesota~8K0.99×
30Idaho~3K0.98×
31Indiana~10K0.96×
32Virginia~10K0.95×
33South Carolina~8K0.94×
34Kentucky~7K0.94×
35Tennessee~10K0.93×
36Pennsylvania~20K0.92×
37North Dakota~1K0.92×
38Colorado~8K0.91×
39Delaware~1K0.91×
40Wisconsin~8K0.89×
41Missouri~8K0.87×
42West Virginia~2K0.86×
43Washington, District of Columbia~1K0.85×
44Ohio~10K0.84×
45New Hampshire~2K0.84×
46South Dakota~1K0.84×
47Iowa~4K0.81×
48Montana~1K0.79×
49Vermont<1K0.79×
50Maine~1K0.72×
Fig. 06

Affinity by region

Affinity by region — Honey Bunches of Oats, United States
0.72×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Honey Bunches of Oats audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Honey Bunches of Oats audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics106.50×
02PfaltzgraffHome & Garden49.45×
03Key FoodShopping39.72×
04Paperless PostShopping37.74×
05Abt ElectronicsShopping36.21×
06Chef BoyardeeFood & Beverages34.05×
07FairlifeFood & Beverages33.32×
08Oscar IsaacMovies & TV30.74×
09General MillsFood & Beverages26.83×
10Jon FavreauMovies & TV22.57×
11Edible ArrangementsFood & Beverages22.45×
12Friendly'sFood & Beverages18.27×
13Home2 Suites by HiltonTravel & Leisure18.21×
14TumiFashion & Accessoires16.94×
15DuckDuckGoInternet & Social Media15.45×
16Zoe SaldanaMovies & TV13.83×
17The UPS StoreShopping12.51×
18Panda ExpressFood & Beverages4.00×
19AutoZoneCars & Mobility3.67×
20Burger KingFood & Beverages3.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Honey Bunches of Oats audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Honey Bunches of Oats audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.19×
PatriotismCONSERVATISM2.00×
Convenience OrientationPREMIUM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Honey Bunches of Oats audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
SustainabilityBALANCE0.72×
Risk AppetiteTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Honey Bunches of Oats's target market in United States?

Honey Bunches of Oats's target market in United States covers an estimated 585,957 people, concentrated in California and Texas.

02

What is the gender split and age of Honey Bunches of Oats customers?

52.7% of the Honey Bunches of Oats audience are female, 47.3% are male, with an average age of 39.8 years.

03

Which brands do Honey Bunches of Oats fans like most?

Honey Bunches of Oats fans show strongest brand affinity for The UPS Store (12.51×), LibreOffice (106.5×), and Oscar Isaac (30.74×) over the country average.

04

Where do Honey Bunches of Oats fans live in United States?

Honey Bunches of Oats fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Honey Bunches of Oats fans also like?

Beyond Honey Bunches of Oats itself, the audience over-indexes on LibreOffice (106.5×), Oscar Isaac (30.74×), Key Food (39.72×), and DuckDuckGo (15.45×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Honey Bunches of Oats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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