Rascasse Audience Intelligence

Melbourne Cup Audience in United States

A data profile of the people who buy, follow and care about Melbourne Cup in United States — modelled from more than twelve digital signal sources. Melbourne Cup has an estimated audience of 529,430 people in United States.

#87among Tennis in United States#430among Event in United States#3428in Sports

The average Melbourne Cup fan in United States is 40.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Category: Sports · Type: Event · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Melbourne Cup profile in United States.

Audience size
529K
in United States
Gender
44.5%♀
55.5% male
Age
40.6
average years
Country rank
#35455
Event in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Melbourne Cup fans

44.5% are female, 55.5% are male, average age 40.6.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for Melbourne Cup audience in United States
MetricValue
Female44.5%
Male55.5%
Average age40.6
Estimated audience size529,430
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Melbourne Cup audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3919%
40-4920%
50+24%
Fig. 04

Worldwide distribution

20.2%

of the worldwide Melbourne Cup audience comes from United States.

Worldwide audience distribution share by country for Melbourne Cup
CountryShare
Australia49.8%
United States20.2%
United Kingdom7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Melbourne Cup audience in United States is strongest.

Fig. 05

Top regions by affinity

Melbourne Cup fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K1.78×
02Hawaii~4K1.55×
03Alaska~1K1.26×
04Kentucky~8K1.24×
05Vermont~1K1.23×
06North Dakota~1K1.19×
07New York~30K1.17×
08California~70K1.16×
09Nevada~6K1.15×
10Rhode Island~2K1.10×
11South Dakota~1K1.10×
12Montana~2K1.08×
13Delaware~2K1.06×
14Washington~10K1.04×
15New Hampshire~2K1.04×
16Idaho~3K1.02×
17Maine~2K1.02×
18Colorado~8K1.01×
19West Virginia~2K1.00×
20New Mexico~3K0.99×
21Nebraska~3K0.99×
22Connecticut~5K0.98×
23Mississippi~4K0.94×
24Arkansas~4K0.94×
25Kansas~4K0.94×
26Iowa~4K0.92×
27Oregon~6K0.91×
28Massachusetts~9K0.90×
29Louisiana~6K0.90×
30Oklahoma~5K0.90×
31Utah~4K0.90×
32Arizona~10K0.89×
33Minnesota~7K0.86×
34Alabama~6K0.86×
35Wisconsin~7K0.85×
36South Carolina~7K0.85×
37Illinois~10K0.84×
38New Jersey~10K0.84×
39Maryland~8K0.84×
40Tennessee~9K0.83×
41Indiana~8K0.83×
42Missouri~7K0.83×
43Virginia~10K0.81×
44Georgia~10K0.79×
45Michigan~10K0.78×
46Pennsylvania~10K0.77×
47Florida~30K0.75×
48Ohio~10K0.75×
49North Carolina~10K0.75×
50Texas~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Melbourne Cup, United States
0.70×1.00×1.78×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tennis audiences in United States

See Melbourne Cup audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Melbourne Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →