Melbourne Cup Audience in United States

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Melbourne Cup has an estimated audience of 529,331 people in United States. 44.5% are female, 55.5% are male, average age 40.6. Top regions: California, New York, Texas.

The average Melbourne Cup fan in United States is 40.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas.

Category: Sports · Type: Event · Subtype: Tennis

Demographics of Melbourne Cup fans

Demographic split for Melbourne Cup audience in United States
MetricValue
Female44.5%
Male55.5%
Average age40.6
Estimated audience size529,331

Top regions in United States

Top regions ranked by reach for Melbourne Cup in United States
RegionReachAffinity
California68,7771.18×
New York35,3031.19×
Texas26,4260.58×
Florida22,7060.63×
Illinois11,4790.65×
Pennsylvania10,6280.6×
Washington9,5680.9×
New Jersey9,2090.68×
Colorado8,8191.06×
Arizona8,7340.81×
Georgia7,7700.48×
Virginia7,7310.6×
Massachusetts7,7230.74×
Ohio7,6320.47×
North Carolina7,3230.46×
Kentucky7,1861.08×
Michigan6,5850.48×
Tennessee5,6800.53×
Hawaii5,5962.46×
Maryland5,5380.61×
Washington, District of Columbia4,8953.08×
Nevada4,7570.93×
Wisconsin4,7020.59×
Oregon4,6970.77×
Minnesota4,6510.61×
Indiana4,2120.44×
Connecticut4,1520.78×
Missouri3,9020.46×
Louisiana3,8430.56×
Oklahoma3,7550.64×
South Carolina3,5710.45×
Kansas3,2950.79×
Arkansas3,1990.73×
Alabama3,1790.43×
Mississippi3,1210.72×
Utah3,1120.66×
Idaho2,9291.1×
New Mexico2,8641.08×
Iowa2,7810.64×
West Virginia2,7751.13×
New Hampshire2,6131.25×
Alaska2,5892.29×
Nebraska2,5590.96×
Montana2,2411.53×
North Dakota2,2372.06×
Rhode Island2,2081.31×
Maine2,2061.16×
South Dakota2,0421.67×
Vermont2,0302.19×
Delaware1,9771.35×

Worldwide distribution

Worldwide audience distribution share by country for Melbourne Cup
CountryShare
Australia49.8%
United States20.2%
United Kingdom7.7%

See Melbourne Cup audiences in other countries

More Tennis audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Melbourne Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.