4 Pics 1 Word Audience in United States

4 Pics 1 Word has an estimated audience of 1,413,778 people in United States. 60.9% are female, 39.1% are male, average age 33.6. Top regions: Texas, California, Florida. Top brand affinities: Emperor Entertainment Group, La Jolla, Historic site, Home staging, JDSU.
The average 4 Pics 1 Word fan in United States is 33.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Emperor Entertainment Group, La Jolla, Historic site, with strongest over-indexing on Emperor Entertainment Group (20× the country average). Demographically, the 4 Pics 1 Word audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Pet Ownership, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Video game
Demographics of 4 Pics 1 Word fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 33.6 |
| Estimated audience size | 1,413,778 |
Audience persona
The typical 4 Pics 1 Word fan in United States is more female, around 33.6 years old, with strong Pet Ownership tendencies and a notable affinity for Emperor Entertainment Group.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 112,608 | 0.93× |
| California | 103,268 | 0.66× |
| Florida | 85,878 | 0.9× |
| New York | 66,271 | 0.84× |
| Minnesota | 48,277 | 2.38× |
| Pennsylvania | 40,609 | 0.85× |
| North Carolina | 39,150 | 0.92× |
| Ohio | 38,991 | 0.9× |
| Tennessee | 37,895 | 1.34× |
| Michigan | 34,781 | 0.94× |
| Illinois | 33,758 | 0.72× |
| Georgia | 32,555 | 0.75× |
| Indiana | 25,768 | 1× |
| Virginia | 24,218 | 0.7× |
| Utah | 23,384 | 1.85× |
| Wisconsin | 23,272 | 1.09× |
| Missouri | 22,789 | 1× |
| Idaho | 20,021 | 2.82× |
| Alabama | 19,942 | 1.01× |
| Massachusetts | 19,554 | 0.7× |
| Maryland | 19,522 | 0.8× |
| Kentucky | 19,403 | 1.09× |
| New Jersey | 19,149 | 0.53× |
| Washington | 17,318 | 0.61× |
| Arkansas | 15,856 | 1.36× |
| Alaska | 15,544 | 5.14× |
| Oklahoma | 15,506 | 0.99× |
| South Carolina | 15,469 | 0.73× |
| Arizona | 15,027 | 0.52× |
| Louisiana | 14,509 | 0.8× |
| Mississippi | 13,641 | 1.17× |
| Kansas | 11,276 | 1.01× |
| Colorado | 9,364 | 0.42× |
| Iowa | 9,136 | 0.78× |
| Nevada | 9,009 | 0.66× |
| Oregon | 8,645 | 0.53× |
| West Virginia | 7,999 | 1.21× |
| Connecticut | 6,868 | 0.48× |
| Nebraska | 6,708 | 0.95× |
| Hawaii | 5,385 | 0.89× |
| New Mexico | 5,153 | 0.73× |
| South Dakota | 5,151 | 1.58× |
| Maine | 4,519 | 0.89× |
| North Dakota | 3,784 | 1.3× |
| Delaware | 3,599 | 0.92× |
| New Hampshire | 2,081 | 0.37× |
| Montana | 1,740 | 0.44× |
| Wyoming | 1,447 | 0.69× |
| Rhode Island | 1,424 | 0.32× |
| Vermont | 1,318 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Emperor Entertainment Group | 20× | Business & Career |
| La Jolla | 13.67× | Travel & Leisure |
| Historic site | 6.15× | Arts & Culture |
| Home staging | 5.58× | Home & Garden |
| JDSU | 2.87× | Business & Career |
| Vocal harmony | 4.21× | Music & Radio |
| Israel | 1.96× | Travel & Leisure |
| Personalised Gifts | 3.67× | Home & Garden |
| Grinch | 3.19× | Movies & TV |
| Staycation | 2.19× | Home & Garden |
| Gordita | 6.96× | Food & Beverages |
| Goop | 3.2× | Internet & Social Media |
| Jeep Wagoneer | 3.16× | Cars & Mobility |
| Mathcore | 4.28× | Music & Radio |
| Noodle (Gorillaz) | 1.91× | Music & Radio |
| iFood delivery | 20× | Food & Beverages |
| Fairy godmother | 3.9× | Literature |
| Hobe Sound, Florida | 14.45× | Travel & Leisure |
| Hipster | 4.89× | Politics & Society |
| Hibachi | 3.93× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.08 |
| Social Media Usage | JOY | 1.03 |
| Quality Awareness | PREMIUM | 0.98 |
| Creativity | OPEN | 0.94 |
| Mindfulness | BALANCE | 0.89 |
| Price Sensitivity | PREMIUM | 0.88 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.4% |
| United Kingdom | 7.5% |
| India | 7.3% |
See 4 Pics 1 Word audiences in other countries
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Frequently asked questions
How many fans does 4 Pics 1 Word have in United States?
4 Pics 1 Word has an estimated audience of 1,413,778 people in United States, concentrated in Texas and California.
What is the gender split and age of 4 Pics 1 Word fans?
60.9% of 4 Pics 1 Word fans are female, 39.1% are male, with an average age of 33.6 years.
Which brands do 4 Pics 1 Word fans like most?
4 Pics 1 Word fans show strongest brand affinity for Emperor Entertainment Group (20×), La Jolla (13.67×), and Historic site (6.15×) over the country average.
Where do 4 Pics 1 Word fans live in United States?
4 Pics 1 Word fans in United States are most concentrated in Texas (reach 112,608), California (reach 103,268), and Florida (reach 85,878). These three regions account for the largest share of the active audience.
What other brands do 4 Pics 1 Word fans also like?
Beyond 4 Pics 1 Word itself, the audience over-indexes on La Jolla (13.67×), Historic site (6.15×), Home staging (5.58×), and JDSU (2.87×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for 4 Pics 1 Word. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.