Word-Cookies Audience in United States

Word-Cookies logo

Word-Cookies has an estimated audience of 1,206,931 people in United States. 68.9% are female, 31.1% are male, average age 32.3. Top regions: Texas, Florida, Ohio. Top brand affinities: Israel, Combat sport, Historic site, La Jolla, Home staging.

The average Word-Cookies fan in United States is 32.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Ohio. Top brand affinities include Israel, Combat sport, Historic site, with strongest over-indexing on Israel (2.73× the country average). Demographically, the Word-Cookies audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Word-Cookies fans

Demographic split for Word-Cookies audience in United States
MetricValue
Female68.9%
Male31.1%
Average age32.3
Estimated audience size1,206,931

Audience persona

The typical Word-Cookies fan in United States is more female, around 32.3 years old, with strong Pet Ownership tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Word-Cookies in United States
RegionReachAffinity
Texas124,8401.2×
Florida107,7341.32×
Ohio100,0812.69×
Pennsylvania76,8171.89×
New York69,2361.03×
California64,5280.49×
Georgia47,3571.27×
North Carolina46,6611.28×
Louisiana41,1572.64×
Michigan35,6881.13×
Virginia31,5481.07×
New Jersey31,5391.03×
Indiana28,1381.28×
Illinois25,5680.64×
Kansas24,2782.55×
Tennessee23,9000.99×
Wisconsin19,8031.09×
Missouri18,7460.96×
Maine18,5094.28×
South Carolina17,2910.95×
Alabama16,9191×
Minnesota14,5370.84×
Oklahoma13,1670.98×
Kentucky12,7580.84×
Mississippi12,6891.28×
Arizona9,4170.38×
Massachusetts9,3010.39×
Maryland8,8820.43×
Washington7,4480.31×
Idaho6,5381.08×
South Dakota6,1632.21×
Iowa5,6130.56×
Vermont5,3132.51×
Utah4,2640.39×
Hawaii4,1920.81×
Colorado4,1030.22×
Connecticut4,0630.34×
Arkansas3,7570.38×
West Virginia3,6860.66×
Oregon3,6000.26×
New Mexico3,5030.58×
Montana2,7000.81×
Nevada2,4050.21×
Nebraska2,1910.36×
Delaware2,1420.64×
North Dakota1,7840.72×
Alaska1,4520.56×
New Hampshire1,4380.3×
Rhode Island1,3890.36×
Wyoming1,0200.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Word-Cookies audience
BrandAffinityCategory
Israel2.73×Travel & Leisure
Combat sport1.94×Sports
Historic site4.74×Arts & Culture
La Jolla9.09×Travel & Leisure
Home staging4.96×Home & Garden
JDSU2.87×Business & Career
Staycation2.79×Home & Garden
Personalised Gifts3.58×Home & Garden
Vocal harmony3.37×Music & Radio
Yokosuka, Kanagawa32.5×Travel & Leisure
Grinch2.3×Movies & TV
Jesse Plemons1.86×Movies & TV
Jeep Wagoneer3.03×Cars & Mobility
Halsey, Oregon4.19×Travel & Leisure
Noodle (Gorillaz)1.75×Music & Radio
Hibachi3.79×Food & Beverages
Goop2.45×Internet & Social Media
Mathcore3.4×Music & Radio
Fairy godmother2.98×Literature
Howard Wolowitz18.87×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Word-Cookies audience
TraitClusterScore
Pet OwnershipJOY1.1
PatriotismCONSERVATISM0.99
Social Media UsageJOY0.98
CreativityOPEN0.95
Quality AwarenessPREMIUM0.9
Price SensitivityPREMIUM0.89

Worldwide distribution

Worldwide audience distribution share by country for Word-Cookies
CountryShare
United States69.7%
United Kingdom10.7%
India5.7%

See Word-Cookies audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Word-Cookies have in United States?

Word-Cookies has an estimated audience of 1,206,931 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Word-Cookies fans?

68.9% of Word-Cookies fans are female, 31.1% are male, with an average age of 32.3 years.

Which brands do Word-Cookies fans like most?

Word-Cookies fans show strongest brand affinity for Israel (2.73×), Combat sport (1.94×), and Historic site (4.74×) over the country average.

Where do Word-Cookies fans live in United States?

Word-Cookies fans in United States are most concentrated in Texas (reach 124,840), Florida (reach 107,734), and Ohio (reach 100,081). These three regions account for the largest share of the active audience.

What other brands do Word-Cookies fans also like?

Beyond Word-Cookies itself, the audience over-indexes on Combat sport (1.94×), Historic site (4.74×), La Jolla (9.09×), and Home staging (4.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Word-Cookies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.