Rascasse Audience Intelligence

Bluestone Target Market in United States

A data profile of the people who buy, follow and care about Bluestone in United States — modelled from more than twelve digital signal sources. Bluestone has an estimated audience of 446,074 people in United States.

#4041among Brand in United States#1383in Fashion & Accessoires

The average Bluestone fan in United States is 35.6 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Illinois, California.

Top brand affinities include Word-Cookies, Adriana Lima, The Nutcracker, with strongest over-indexing on Word-Cookies (171.79× the country average).

Demographically, the Bluestone audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Individualism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bluestone fan in United States is more female, around 35.6 years old, with strong Individualism tendencies and a notable affinity for Word-Cookies.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bluestone profile in United States.

Audience size
446K
in United States
Gender
67.2%♀
32.8% male
Age
35.6
average years
Country rank
#39121
Brand in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bluestone

67.2% are female, 32.8% are male, average age 35.6.

Fig. 02

Gender split

67.2%
Female
32.8%
Male
Demographic split for Bluestone audience in United States
MetricValue
Female67.2%
Male32.8%
Average age35.6
Estimated audience size446,074
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Bluestone audience in United States
Age bracketShare%
16-1931%
20-2919%
30-3918%
40-4918%
50+14%
Fig. 04

Worldwide distribution

10.9%

of the worldwide Bluestone audience comes from United States.

Worldwide audience distribution share by country for Bluestone
CountryShare
India56.4%
United States10.9%
United Kingdom10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bluestone audience in United States is strongest.

Fig. 05

Top regions by affinity

Bluestone customers by region in United States
#RegionReachAffinity×
01South Dakota~4K4.45×
02Maryland~20K3.81×
03Vermont~2K3.07×
04Minnesota~10K2.86×
05West Virginia~4K2.59×
06Washington, District of Columbia~3K2.57×
07Illinois~30K2.29×
08Ohio~20K2.23×
09New York~30K1.60×
10New Jersey~10K1.43×
11Massachusetts~10K1.39×
12Connecticut~5K1.38×
13Virginia~9K1.09×
14Rhode Island~1K1.06×
15Pennsylvania~10K0.89×
16Oregon~4K0.88×
17New Hampshire~1K0.86×
18Wisconsin~4K0.83×
19Washington~6K0.79×
20Maine<1K0.79×
21South Carolina~4K0.78×
22Alaska<1K0.77×
23North Dakota<1K0.74×
24Delaware<1K0.71×
25California~30K0.69×
26Montana<1K0.69×
27Nebraska~1K0.68×
28New Mexico~1K0.64×
29Indiana~4K0.63×
30Michigan~6K0.62×
31Hawaii<1K0.62×
32Idaho~1K0.60×
33Florida~10K0.59×
34North Carolina~6K0.59×
35Alabama~3K0.59×
36Texas~20K0.58×
37Oklahoma~2K0.56×
38Mississippi~2K0.56×
39Iowa~2K0.56×
40Arkansas~2K0.56×
41Georgia~6K0.54×
42Kentucky~2K0.54×
43Kansas~1K0.54×
44Tennessee~4K0.53×
45Louisiana~2K0.53×
46Utah~2K0.52×
47Colorado~3K0.51×
48Nevada~2K0.50×
49Arizona~3K0.49×
50Missouri~3K0.47×
Fig. 06

Affinity by region

Affinity by region — Bluestone, United States
0.47×1.00×4.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bluestone audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bluestone audience
#·InterestCategoryAffinity×
01HidesignFashion & Accessoires313.01×
02Animal Care ClinicPets & Animals226.65×
03Word-CookiesGames171.79×
04Lakme Fashion WeekFashion & Accessoires151.91×
05Sushant Singh RajputMovies & TV146.22×
06Amir Khan (boxer)Sports124.32×
07JoyalukkasFashion & Accessoires109.60×
08Tim HowardSports107.13×
09Kishore KumarMovies & TV105.79×
10The NutcrackerMusic & Radio71.39×
11Adriana LimaFashion & Accessoires66.47×
12Mafia (party game)Games58.32×
13Maxim (magazine)Internet & Social Media40.68×
14T.A.T.u.Music & Radio39.00×
15Jazz danceSports24.48×
16FlipkartShopping18.30×
17Mike TysonSports17.27×
18College GameDaySports17.12×
19Hip-hop danceSports13.88×
20Burger KingFood & Beverages4.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bluestone audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bluestone audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.46×
Luxury OrientationPREMIUM2.13×
Pet OwnershipJOY1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bluestone audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.74×
Family OrientationCONSERVATISM0.98×
Early Adopter MentalityPOWER1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bluestone's target market in United States?

Bluestone's target market in United States covers an estimated 446,074 people, concentrated in New York and Illinois.

02

What is the gender split and age of Bluestone customers?

67.2% of the Bluestone audience are female, 32.8% are male, with an average age of 35.6 years.

03

Which brands do Bluestone fans like most?

Bluestone fans show strongest brand affinity for Word-Cookies (171.79×), Adriana Lima (66.47×), and The Nutcracker (71.39×) over the country average.

04

Where do Bluestone fans live in United States?

Bluestone fans in United States are most concentrated in New York (reach ~30K), Illinois (reach ~30K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Bluestone fans also like?

Beyond Bluestone itself, the audience over-indexes on Adriana Lima (66.47×), The Nutcracker (71.39×), Animal Care Clinic (226.65×), and Tim Howard (107.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Bluestone audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bluestone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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