Bluestone Audience in United States

Bluestone logo

Bluestone has an estimated audience of 349,660 people in United States. 67.2% are female, 32.8% are male, average age 35.6. Top regions: New York, California, Ohio. Top brand affinities: Word-Cookies, Adriana Lima, The Nutcracker, Animal Care Clinic, Maxim (magazine).

The average Bluestone fan in United States is 35.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Ohio. Top brand affinities include Word-Cookies, Adriana Lima, The Nutcracker, with strongest over-indexing on Word-Cookies (171.79× the country average). Demographically, the Bluestone audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Bluestone fans

Demographic split for Bluestone audience in United States
MetricValue
Female67.2%
Male32.8%
Average age35.6
Estimated audience size349,660

Audience persona

The typical Bluestone fan in United States is more female, around 35.6 years old, with strong Design Affinity tendencies and a notable affinity for Word-Cookies.

Top regions in United States

Top regions ranked by reach for Bluestone in United States
RegionReachAffinity
New York31,2961.6×
California29,0080.75×
Ohio25,3802.36×
Maryland25,0424.17×
Texas19,6670.65×
Illinois15,7741.35×
Florida15,3190.65×
Minnesota14,5722.91×
New Jersey13,2171.49×
Pennsylvania10,4350.89×
Massachusetts9,6241.4×
Virginia9,4061.1×
North Carolina6,2560.59×
Georgia5,9370.55×
Washington5,5870.8×
Michigan5,3830.59×
Connecticut4,8821.39×
Wisconsin4,2470.81×
South Carolina4,0810.78×
West Virginia3,6322.23×
South Dakota3,6234.48×
Tennessee3,5960.51×
Oregon3,5430.88×
Arizona3,4180.48×
Indiana3,3450.52×
Alabama2,7310.56×
Colorado2,7020.49×
Washington, District of Columbia2,6812.55×
Missouri2,2480.4×
Vermont2,2033.59×
Louisiana1,9100.42×
Kentucky1,9060.43×
Oklahoma1,8920.49×
Nevada1,3510.4×
Utah1,3170.42×
Iowa1,2260.43×
Rhode Island1,1661.05×
New Hampshire1,1020.8×
Arkansas1,0750.37×
Nebraska1,0400.59×
Kansas1,0340.38×
New Mexico8890.51×
Maine8330.66×
Mississippi7330.25×
Idaho6090.35×
Delaware4920.51×
Hawaii3840.26×
Montana3110.32×
North Dakota2530.35×
Alaska1930.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bluestone audience
BrandAffinityCategory
Word-Cookies171.79×Games
Adriana Lima66.47×Fashion & Accessoires
The Nutcracker71.39×Music & Radio
Animal Care Clinic226.65×Pets & Animals
Maxim (magazine)40.68×Internet & Social Media
Hidesign313.01×Fashion & Accessoires
Sushant Singh Rajput146.22×Movies & TV
Jazz dance24.48×Sports
Hip-hop dance13.88×Sports
Joyalukkas109.6×Fashion & Accessoires
Amir Khan (boxer)124.32×Sports
Tim Howard107.13×Sports
Kishore Kumar105.79×Movies & TV
Mafia (party game)58.32×Games
Lakme Fashion Week151.91×Fashion & Accessoires
Mike Tyson17.27×Sports
Burger King4.71×Food & Beverages
Flipkart18.3×Shopping
T.A.T.u.39×Music & Radio
Dance studio7.31×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bluestone audience
TraitClusterScore
Design AffinityPREMIUM1.72
DIY MentalityTHRILL1.47
Career OrientationPOWER1.36
Quality AwarenessPREMIUM1.36
Luxury OrientationPREMIUM1.29
Convenience OrientationPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Bluestone
CountryShare
India52.4%
United Kingdom13.5%
United States11.1%

See Bluestone audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Bluestone have in United States?

Bluestone has an estimated audience of 349,660 people in United States, concentrated in New York and California.

What is the gender split and age of Bluestone fans?

67.2% of Bluestone fans are female, 32.8% are male, with an average age of 35.6 years.

Which brands do Bluestone fans like most?

Bluestone fans show strongest brand affinity for Word-Cookies (171.79×), Adriana Lima (66.47×), and The Nutcracker (71.39×) over the country average.

Where do Bluestone fans live in United States?

Bluestone fans in United States are most concentrated in New York (reach 31,296), California (reach 29,008), and Ohio (reach 25,380). These three regions account for the largest share of the active audience.

What other brands do Bluestone fans also like?

Beyond Bluestone itself, the audience over-indexes on Adriana Lima (66.47×), The Nutcracker (71.39×), Animal Care Clinic (226.65×), and Maxim (magazine) (40.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bluestone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.