Maxim (magazine) Audience in United States

Maxim (magazine) logo

Maxim (magazine) has an estimated audience of 2,517,759 people in United States. 46.8% are female, 53.2% are male, average age 38.6. Top regions: California, Texas, New York. Top brand affinities: Vanessa Hudgens, Bluestone, Sex and the City, Brazilian Waxing, Kia Sportage.

The average Maxim (magazine) fan in United States is 38.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Vanessa Hudgens, Bluestone, Sex and the City, with strongest over-indexing on Vanessa Hudgens (23.17× the country average). Demographically, the Maxim (magazine) audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Maxim (magazine) fans

Demographic split for Maxim (magazine) audience in United States
MetricValue
Female46.8%
Male53.2%
Average age38.6
Estimated audience size2,517,759

Audience persona

The typical Maxim (magazine) fan in United States is balanced, around 38.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Vanessa Hudgens.

Top regions in United States

Top regions ranked by reach for Maxim (magazine) in United States
RegionReachAffinity
California277,7011×
Texas180,5210.83×
New York156,2461.11×
Florida134,1680.79×
Wisconsin92,2462.44×
Pennsylvania86,2891.02×
Illinois80,9330.96×
Ohio79,7541.03×
South Carolina78,3172.07×
North Carolina75,2880.99×
Georgia64,4940.83×
Michigan64,4650.98×
Indiana61,5851.34×
New Jersey61,0660.95×
Virginia60,9010.99×
Massachusetts59,0901.19×
Washington52,4381.04×
Tennessee47,8360.95×
Minnesota41,5311.15×
Arizona40,4740.79×
Missouri40,3480.99×
Colorado40,1291.01×
Maryland37,8820.88×
Oregon30,5811.06×
Alabama29,1530.83×
Connecticut26,8711.06×
Utah26,4161.17×
Kentucky26,2400.83×
Louisiana23,5110.72×
Iowa22,4251.08×
Oklahoma20,0670.72×
Kansas18,3230.92×
Nevada15,6580.64×
Arkansas15,4030.74×
Nebraska15,2341.21×
Mississippi13,1250.63×
Idaho11,6000.92×
New Hampshire11,4661.16×
Maine11,1281.23×
Hawaii9,3240.86×
New Mexico9,0800.72×
Washington, District of Columbia8,7571.16×
West Virginia8,1260.69×
Rhode Island7,8600.98×
Montana7,0001×
Delaware5,6580.81×
Vermont5,4661.24×
Alaska5,2470.97×
South Dakota4,4920.77×
North Dakota3,7520.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maxim (magazine) audience
BrandAffinityCategory
Vanessa Hudgens23.17×Movies & TV
Bluestone71.75×Fashion & Accessoires
Sex and the City8.53×Movies & TV
Brazilian Waxing22.92×Beauty & Wellness
Kia Sportage19.77×Cars & Mobility
Alexandra Daddario9.52×Movies & TV
Capital One3.56×Business & Career
Google Maps3.32×Internet & Social Media
Margot Robbie7.37×Movies & TV
Aaron Rodgers4.55×Sports
Indeed.com2.85×Business & Career
BoJack Horseman13.64×Movies & TV
The Chive7.64×News
Kaley Cuoco7.37×Movies & TV
CarGurus3.65×Cars & Mobility
DeviantArt4.27×Internet & Social Media
Circle K4.22×Shopping
Elle Fanning6.97×Movies & TV
International education10.02×Business & Career
Beetlejuice2.71×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maxim (magazine) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.88
Family OrientationCONSERVATISM1.57
ExtroversionTHRILL1.35
PatriotismCONSERVATISM1.3
Price SensitivityPREMIUM1.29
Social Media UsageJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Maxim (magazine)
CountryShare
United States26.1%
Germany6.7%
United Kingdom4.7%

See Maxim (magazine) audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Maxim (magazine) have in United States?

Maxim (magazine) has an estimated audience of 2,517,759 people in United States, concentrated in California and Texas.

What is the gender split and age of Maxim (magazine) fans?

46.8% of Maxim (magazine) fans are female, 53.2% are male, with an average age of 38.6 years.

Which brands do Maxim (magazine) fans like most?

Maxim (magazine) fans show strongest brand affinity for Vanessa Hudgens (23.17×), Bluestone (71.75×), and Sex and the City (8.53×) over the country average.

Where do Maxim (magazine) fans live in United States?

Maxim (magazine) fans in United States are most concentrated in California (reach 277,701), Texas (reach 180,521), and New York (reach 156,246). These three regions account for the largest share of the active audience.

What other brands do Maxim (magazine) fans also like?

Beyond Maxim (magazine) itself, the audience over-indexes on Bluestone (71.75×), Sex and the City (8.53×), Brazilian Waxing (22.92×), and Kia Sportage (19.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maxim (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.