Rascasse Audience Intelligence

Maxim (magazine) Audience in United States

A data profile of the people who buy, follow and care about Maxim (magazine) in United States — modelled from more than twelve digital signal sources. Maxim (magazine) has an estimated audience of 2,525,835 people in United States.

#350among Website / Newspaper / Magazine in United States#150in Internet & Social Media

The average Maxim (magazine) fan in United States is 38.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include International education, Sex and the City, Vanessa Hudgens, with strongest over-indexing on International education (20× the country average).

Demographically, the Maxim (magazine) audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maxim (magazine) fan in United States is balanced, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for International education.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maxim (magazine) profile in United States.

Audience size
2.5M
in United States
Gender
46.8%♀
53.2% male
Age
38.6
average years
Country rank
#11830
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Maxim (magazine)

46.8% are female, 53.2% are male, average age 38.6.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for Maxim (magazine) audience in United States
MetricValue
Female46.8%
Male53.2%
Average age38.6
Estimated audience size2,525,835
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Maxim (magazine) audience in United States
Age bracketShare%
16-1920%
20-2921%
30-3922%
40-4920%
50+18%
Fig. 04

Worldwide distribution

26.0%

of the worldwide Maxim (magazine) audience comes from United States.

Worldwide audience distribution share by country for Maxim (magazine)
CountryShare
United States26.0%
Germany6.7%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maxim (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Maxim (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~90K2.36×
02South Carolina~70K1.84×
03Indiana~70K1.43×
04Nebraska~20K1.20×
05Maine~10K1.17×
06New York~200K1.16×
07Vermont~5K1.16×
08Massachusetts~60K1.14×
09New Hampshire~10K1.12×
10Washington, District of Columbia~8K1.12×
11Utah~20K1.11×
12Minnesota~40K1.05×
13California~300K1.03×
14Ohio~80K1.03×
15Iowa~20K1.03×
16Oregon~30K1.02×
17Connecticut~30K1.02×
18Rhode Island~8K1.02×
19Virginia~60K1.01×
20Montana~7K1.01×
21Alaska~5K1.01×
22Washington~50K1.00×
23Pennsylvania~80K0.99×
24North Carolina~70K0.99×
25Colorado~40K0.98×
26Missouri~40K0.96×
27Tennessee~50K0.95×
28Kansas~20K0.95×
29New Jersey~60K0.94×
30Hawaii~10K0.94×
31Illinois~80K0.93×
32Idaho~10K0.93×
33Michigan~60K0.92×
34Kentucky~30K0.90×
35South Dakota~5K0.89×
36Texas~200K0.87×
37Maryland~40K0.87×
38Georgia~70K0.85×
39Alabama~30K0.85×
40North Dakota~4K0.84×
41New Mexico~10K0.83×
42Delaware~6K0.83×
43Florida~100K0.82×
44Louisiana~30K0.81×
45Arkansas~20K0.81×
46Arizona~40K0.80×
47Oklahoma~20K0.80×
48West Virginia~9K0.80×
49Mississippi~20K0.74×
50Nevada~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Maxim (magazine), United States
0.73×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maxim (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maxim (magazine) audience
#·InterestCategoryAffinity×
01BluestoneFashion & Accessoires40.68×
02International educationBusiness & Career20.00×
03Ford KaCars & Mobility20.00×
04Erin AndrewsSports15.63×
05Vanessa HudgensMovies & TV14.29×
06BoJack HorsemanMovies & TV12.16×
07The ChiveNews8.17×
08Sex and the CityMovies & TV7.39×
09Bob's BurgersMovies & TV6.77×
10City carCars & Mobility6.41×
11Gilmore GirlsMovies & TV5.98×
12CarcareCars & Mobility5.11×
13Family carCars & Mobility4.86×
14Elle FanningMovies & TV4.86×
15Auto showCars & Mobility4.49×
16HatchbackCars & Mobility4.44×
17Antique carCars & Mobility4.27×
18TMZInternet & Social Media2.74×
19Chuck NorrisMovies & TV2.44×
20AutoZoneCars & Mobility1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maxim (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maxim (magazine) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.80×
Family OrientationCONSERVATISM1.65×
Price SensitivityPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maxim (magazine) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
SustainabilityBALANCE0.84×
Quality AwarenessPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Maxim (magazine) have in United States?

Maxim (magazine) has an estimated audience of 2,525,835 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Maxim (magazine) fans?

46.8% of Maxim (magazine) fans are female, 53.2% are male, with an average age of 38.6 years.

03

Which brands do Maxim (magazine) fans like most?

Maxim (magazine) fans show strongest brand affinity for International education (20×), Sex and the City (7.39×), and Vanessa Hudgens (14.29×) over the country average.

04

Where do Maxim (magazine) fans live in United States?

Maxim (magazine) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Maxim (magazine) fans also like?

Beyond Maxim (magazine) itself, the audience over-indexes on Sex and the City (7.39×), Vanessa Hudgens (14.29×), Bluestone (40.68×), and The Chive (8.17×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Maxim (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Maxim (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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