Maxim (magazine) Audience in Germany
Maxim (magazine) has an estimated audience of 646,034 people in Germany. 51.8% are female, 48.2% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Škoda Kodiaq, Jaumo, Gewinnspiele Markt, Zagreb.
The average Maxim (magazine) fan in Germany is 36.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Škoda Kodiaq, Jaumo, with strongest over-indexing on Loincloth (19.64× the country average). Demographically, the Maxim (magazine) audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Maxim (magazine) fans
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 36.3 |
| Estimated audience size | 646,034 |
Audience persona
The typical Maxim (magazine) fan in Germany is balanced, around 36.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 163,083 | 1.15× |
| Bayern | 115,669 | 1.11× |
| Baden-Württemberg | 85,329 | 0.97× |
| Niedersachsen | 59,098 | 0.94× |
| Hessen | 56,549 | 1.15× |
| Berlin | 51,004 | 1.77× |
| Rheinland-Pfalz | 37,682 | 1.16× |
| Sachsen | 29,654 | 0.94× |
| Schleswig-Holstein | 19,124 | 0.82× |
| Brandenburg | 18,253 | 0.91× |
| Hamburg | 14,937 | 1.02× |
| Thüringen | 14,400 | 0.87× |
| Sachsen-Anhalt | 12,103 | 0.72× |
| Mecklenburg-Vorpommern | 9,304 | 0.75× |
| Saarland | 6,950 | 0.88× |
| Bremen | 4,538 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 19.64× | Fashion & Accessoires |
| Škoda Kodiaq | 6.24× | Cars & Mobility |
| Jaumo | 38.19× | Internet & Social Media |
| Gewinnspiele Markt | 14.91× | Internet & Social Media |
| Zagreb | 8.06× | Travel & Leisure |
| Goon | 11.82× | Movies & TV |
| Gil Ofarim | 2.37× | Music & Radio |
| South Asian cuisine | 11.8× | Food & Beverages |
| Tiffany Haddish | 20× | Movies & TV |
| Jalebi | 20× | Food & Beverages |
| Harvey Mudd College | 22.29× | Business & Career |
| Rajshahi | 90.01× | Travel & Leisure |
| Stradivarius | 1.69× | Shopping |
| Home Delivery | 2.9× | Food & Beverages |
| Snow White (Fables) | 2.33× | Literature |
| Jeremy Meeks | 9.18× | Fashion & Accessoires |
| Urban horticulture | 1.7× | Home & Garden |
| Handmade Gifts | 1.84× | Kids & Family |
| Chromebook | 5.58× | Technology & Electronics |
| Roger Daltrey | 6.96× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.38 |
| Extroversion | THRILL | 1.36 |
| Travelling | THRILL | 1.3 |
| Convenience Orientation | PREMIUM | 1.26 |
| Individualism | JOY | 1.22 |
| Spirituality | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.1% |
| Germany | 6.7% |
| United Kingdom | 4.7% |
See Maxim (magazine) audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Maxim (magazine) have in Germany?
Maxim (magazine) has an estimated audience of 646,034 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Maxim (magazine) fans?
51.8% of Maxim (magazine) fans are female, 48.2% are male, with an average age of 36.3 years.
Which brands do Maxim (magazine) fans like most?
Maxim (magazine) fans show strongest brand affinity for Loincloth (19.64×), Škoda Kodiaq (6.24×), and Jaumo (38.19×) over the country average.
Where do Maxim (magazine) fans live in Germany?
Maxim (magazine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 163,083), Bayern (reach 115,669), and Baden-Württemberg (reach 85,329). These three regions account for the largest share of the active audience.
What other brands do Maxim (magazine) fans also like?
Beyond Maxim (magazine) itself, the audience over-indexes on Škoda Kodiaq (6.24×), Jaumo (38.19×), Gewinnspiele Markt (14.91×), and Zagreb (8.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Maxim (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.