Rascasse Audience Intelligence

Maxim (magazine) Audience in Germany

A data profile of the people who buy, follow and care about Maxim (magazine) in Germany — modelled from more than twelve digital signal sources. Maxim (magazine) has an estimated audience of 654,646 people in Germany.

#318among Website / Newspaper / Magazine in Germany#133in Internet & Social Media

The average Maxim (magazine) fan in Germany is 36.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern.

Top brand affinities include Vagabond (manga), Kiki's Delivery Service, Elfen Lied, with strongest over-indexing on Vagabond (manga) (130.75× the country average).

Demographically, the Maxim (magazine) audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Maxim (magazine) fan in Germany is balanced, around 36.3 years old, with strong Spirituality tendencies and a notable affinity for Vagabond (manga).

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maxim (magazine) profile in Germany.

Audience size
655K
in Germany
Gender
51.8%♀
48.2% male
Age
36.3
average years
Country rank
#9372
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Maxim (magazine)

51.8% are female, 48.2% are male, average age 36.3.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Maxim (magazine) audience in Germany
MetricValue
Female51.8%
Male48.2%
Average age36.3
Estimated audience size654,646
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Maxim (magazine) audience in Germany
Age bracketShare%
16-1923%
20-2923%
30-3923%
40-4919%
50+12%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Maxim (magazine) audience comes from Germany.

Worldwide audience distribution share by country for Maxim (magazine)
CountryShare
United States26.0%
Germany6.7%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maxim (magazine) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Maxim (magazine) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K3.83×
02Rheinland-Pfalz~40K1.26×
03Hessen~50K1.02×
04Nordrhein-Westfalen~100K1.01×
05Bayern~100K0.99×
06Brandenburg~20K0.96×
07Hamburg~10K0.92×
08Sachsen~30K0.86×
09Saarland~7K0.86×
10Baden-Württemberg~70K0.85×
11Niedersachsen~50K0.85×
12Thüringen~10K0.83×
13Bremen~5K0.83×
14Schleswig-Holstein~20K0.78×
15Mecklenburg-Vorpommern~9K0.75×
16Sachsen-Anhalt~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Maxim (magazine), Germany
0.73×1.00×3.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maxim (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maxim (magazine) audience
#·InterestCategoryAffinity×
01Suzuka CircuitSports139.56×
02Kiki's Delivery ServiceMovies & TV137.08×
03Vagabond (manga)Literature130.75×
04Elfen LiedLiterature116.92×
05The Perks of Being a Wallflower (film)Movies & TV56.13×
06Sofia CoppolaMovies & TV54.70×
07Olivia PalermoFashion & Accessoires37.43×
08High School DxDMovies & TV27.53×
09Yohji YamamotoFashion & Accessoires26.66×
10Kat DenningsMovies & TV20.00×
11Spirited AwayMovies & TV20.00×
12Steve McQueenMovies & TV20.00×
13Paul RuddMovies & TV20.00×
14Sam ElliottMovies & TV20.00×
15Once upon a timeMovies & TV20.00×
16New AmsterdamMovies & TV19.70×
17Novo NordiskHealth14.30×
18Evangeline LillyMovies & TV14.18×
19Chris Evans (actor)Movies & TV13.17×
20Elle FanningMovies & TV12.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maxim (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maxim (magazine) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.49×
Early Adopter MentalityPOWER1.41×
ExtroversionTHRILL1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maxim (magazine) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.72×
DIY MentalityTHRILL0.78×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Maxim (magazine) have in Germany?

Maxim (magazine) has an estimated audience of 654,646 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.

02

What is the gender split and age of Maxim (magazine) fans?

51.8% of Maxim (magazine) fans are female, 48.2% are male, with an average age of 36.3 years.

03

Which brands do Maxim (magazine) fans like most?

Maxim (magazine) fans show strongest brand affinity for Vagabond (manga) (130.75×), Kiki's Delivery Service (137.08×), and Elfen Lied (116.92×) over the country average.

04

Where do Maxim (magazine) fans live in Germany?

Maxim (magazine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Berlin (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Maxim (magazine) fans also like?

Beyond Maxim (magazine) itself, the audience over-indexes on Kiki's Delivery Service (137.08×), Elfen Lied (116.92×), Sofia Coppola (54.7×), and The Perks of Being a Wallflower (film) (56.13×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in Germany

See Maxim (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Maxim (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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