Mafia (party game) Audience in United States
Mafia (party game) has an estimated audience of 455,066 people in United States. 42.5% are female, 57.5% are male, average age 30.7. Top brand affinities: Who Wants to Be a Millionaire?, Israel, Product design, Tezz, Dog breed.
Top brand affinities include Who Wants to Be a Millionaire?, Israel, Product design, with strongest over-indexing on Who Wants to Be a Millionaire? (20× the country average). Demographically, the Mafia (party game) audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Quality Awareness, Need for Security.
Category: Games · Type: Video / Board Game
Demographics of Mafia (party game) fans
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 30.7 |
| Estimated audience size | 455,066 |
Audience persona
The typical Mafia (party game) fan in United States is more male, around 30.7 years old, with strong Quality Awareness tendencies and a notable affinity for Who Wants to Be a Millionaire?.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Who Wants to Be a Millionaire? | 20× | Movies & TV |
| Israel | 3.83× | Travel & Leisure |
| Product design | 3.51× | Business & Career |
| Tezz | 12.08× | Movies & TV |
| Dog breed | 1.73× | Pets & Animals |
| Elsword | 23× | Games |
| Mathcore | 10.83× | Music & Radio |
| Grinch | 5.13× | Movies & TV |
| UK garage | 6.52× | Music & Radio |
| Personalised Gifts | 4.64× | Home & Garden |
| Vocal harmony | 4.69× | Music & Radio |
| Khaadi | 6.5× | Fashion & Accessoires |
| Minnesota | 1.67× | Travel & Leisure |
| Kerala | 5.87× | Travel & Leisure |
| Staycation | 2.93× | Home & Garden |
| Home equity | 1.66× | Home & Garden |
| N1 road (South Africa) | 3.2× | Travel & Leisure |
| Stamp collecting | 3.6× | Home & Garden |
| Unique Gifts | 1.72× | Shopping |
| Goop | 3.85× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.32 |
| Need for Security | CONSERVATISM | 1.3 |
| Individualism | JOY | 1.26 |
| Convenience Orientation | PREMIUM | 1.22 |
| Career Orientation | POWER | 1.19 |
| Sports Activity | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.1% |
| China | 8.1% |
| India | 5.6% |
See Mafia (party game) audiences in other countries
More Games audiences in United States
- Pokémon (28,436,052)
- Minesweeper (28,282,791)
- Fortnite (21,111,782)
- Pokémon (video game series) (17,813,094)
- Call of Duty (16,541,098)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mafia (party game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.