Rascasse Audience Intelligence

The Fresh Market Target Market in United States

A data profile of the people who buy, follow and care about The Fresh Market in United States — modelled from more than twelve digital signal sources. The Fresh Market has an estimated audience of 5,904,160 people in United States.

#26among Supermarket in United States#594among Brand in United States#148in Shopping

The average The Fresh Market fan in United States is 43.0 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, North Carolina, Georgia.

Top brand affinities include Trader Joe's, Sprouts Farmers Market, Whole Foods Market, with strongest over-indexing on Trader Joe's (6.75× the country average).

Demographically, the The Fresh Market audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Fresh Market fan in United States is more female, around 43.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Trader Joe's.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Fresh Market profile in United States.

Audience size
5.9M
in United States
Gender
65.5%♀
34.5% male
Age
43.0
average years
Country rank
#5776
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of The Fresh Market

65.5% are female, 34.5% are male, average age 43.0.

Fig. 02

Gender split

65.5%
Female
34.5%
Male
Demographic split for The Fresh Market audience in United States
MetricValue
Female65.5%
Male34.5%
Average age43.0
Estimated audience size5,904,160
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the The Fresh Market audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3921%
40-4924%
50+27%
Fig. 04

Worldwide distribution

96.2%

of the worldwide The Fresh Market audience comes from United States.

Worldwide audience distribution share by country for The Fresh Market
CountryShare
United States96.2%
United Arab Emirates1.3%
Ireland0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Fresh Market audience in United States is strongest.

Fig. 05

Top regions by affinity

The Fresh Market customers by region in United States
#RegionReachAffinity×
01Florida~2M5.65×
02South Carolina~400K4.56×
03North Carolina~800K4.50×
04Delaware~50K3.25×
05Virginia~400K3.15×
06Louisiana~200K2.73×
07Georgia~500K2.56×
08Tennessee~300K2.53×
09Alabama~200K2.36×
10Arkansas~100K2.35×
11Connecticut~100K2.06×
12Maryland~200K1.97×
13Kentucky~100K1.94×
14Illinois~300K1.71×
15Indiana~200K1.59×
16Pennsylvania~200K1.12×
17Massachusetts~100K1.01×
18Mississippi~50K0.99×
19Ohio~100K0.77×
20Alaska~10K0.77×
21Washington, District of Columbia~10K0.75×
22North Dakota~9K0.75×
23Wyoming~6K0.73×
24Montana~10K0.68×
25South Dakota~9K0.68×
26New Jersey~90K0.58×
27New York~200K0.55×
28Hawaii~10K0.55×
29Oklahoma~30K0.54×
30Rhode Island~9K0.51×
31Idaho~10K0.49×
32New Mexico~10K0.49×
33Nebraska~10K0.42×
34Maine~8K0.39×
35West Virginia~10K0.36×
36New Hampshire~8K0.35×
37Nevada~20K0.29×
38Iowa~10K0.29×
39Kansas~10K0.27×
40Utah~10K0.26×
41Oregon~20K0.25×
42Wisconsin~20K0.20×
43Missouri~20K0.19×
44Minnesota~20K0.19×
45Michigan~30K0.18×
46Colorado~20K0.18×
47Arizona~20K0.17×
48Washington~20K0.17×
49California~60K0.10×
50Texas~50K0.10×
Fig. 06

Affinity by region

Affinity by region — The Fresh Market, United States
0.10×1.00×5.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Fresh Market audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Fresh Market audience
#·InterestCategoryAffinity×
01Sprouts Farmers MarketShopping10.04×
02WegmansShopping6.80×
03Trader Joe'sShopping6.75×
04Whole Foods MarketShopping5.31×
05PublixShopping4.65×
06Farmers' marketFood & Beverages3.96×
07KrogerFood & Beverages3.56×
08AldiShopping3.52×
09The UPS StoreShopping2.68×
10Organic foodFood & Beverages2.54×
11CostcoShopping2.53×
12WalgreensShopping2.39×
13Dollar GeneralShopping2.33×
14Dollar TreeShopping2.31×
15Sam's ClubShopping2.28×
16Kohl'sShopping2.17×
17Target CorporationShopping2.16×
18FamilyKids & Family1.57×
19United StatesTravel & Leisure1.53×
20PhotographyArts & Culture1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Fresh Market audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Fresh Market audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.98×
Early Adopter MentalityPOWER1.68×
Community OrientationOPEN1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Fresh Market audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.13×
Pet OwnershipJOY1.16×
SpiritualityBALANCE1.22×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is The Fresh Market's target market in United States?

The Fresh Market's target market in United States covers an estimated 5,904,160 people, concentrated in Florida and North Carolina.

02

What is the gender split and age of The Fresh Market customers?

65.5% of the The Fresh Market audience are female, 34.5% are male, with an average age of 43.0 years.

03

Which brands do The Fresh Market fans like most?

The Fresh Market fans show strongest brand affinity for Trader Joe's (6.75×), Sprouts Farmers Market (10.04×), and Whole Foods Market (5.31×) over the country average.

04

Where do The Fresh Market fans live in United States?

The Fresh Market fans in United States are most concentrated in Florida (reach ~2M), North Carolina (reach ~800K), and Georgia (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do The Fresh Market fans also like?

Beyond The Fresh Market itself, the audience over-indexes on Sprouts Farmers Market (10.04×), Whole Foods Market (5.31×), Wegmans (6.8×), and Aldi (3.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See The Fresh Market audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Fresh Market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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