The Fresh Market Audience in United States

The Fresh Market logo

The Fresh Market has an estimated audience of 5,834,574 people in United States. 65.5% are female, 34.5% are male, average age 43.0. Top regions: Florida, North Carolina, Georgia. Top brand affinities: Whole Foods Market, Sprouts Farmers Market, Wegmans, Aldi, Publix.

The average The Fresh Market fan in United States is 43.0 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, North Carolina, Georgia. Top brand affinities include Whole Foods Market, Sprouts Farmers Market, Wegmans, with strongest over-indexing on Whole Foods Market (5.31× the country average). Demographically, the The Fresh Market audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of The Fresh Market fans

Demographic split for The Fresh Market audience in United States
MetricValue
Female65.5%
Male34.5%
Average age43.0
Estimated audience size5,834,574

Audience persona

The typical The Fresh Market fan in United States is more female, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for Whole Foods Market.

Top regions in United States

Top regions ranked by reach for The Fresh Market in United States
RegionReachAffinity
Florida2,070,7965.24×
North Carolina807,3394.6×
Georgia479,0952.67×
Virginia471,9443.32×
Illinois375,1871.93×
South Carolina348,1133.97×
Tennessee295,7452.53×
New York245,1360.75×
Pennsylvania228,3551.16×
Maryland219,9722.19×
Louisiana201,4292.68×
Indiana181,3461.7×
Massachusetts158,6071.38×
Alabama149,6121.84×
Ohio147,4830.82×
Kentucky132,1991.81×
New Jersey114,9450.77×
Connecticut114,6331.96×
Arkansas95,8581.99×
California65,7910.1×
Texas56,1710.11×
Mississippi50,9611.06×
Oklahoma32,8310.51×
Michigan30,5460.2×
Delaware28,8771.79×
Washington, District of Columbia17,0020.97×
Wisconsin14,3100.16×
Colorado12,3180.13×
Missouri12,0420.13×
Rhode Island11,0450.59×
Washington10,1810.09×
Arizona9,5330.08×
Minnesota8,7570.1×
Kansas6,6960.15×
Oregon5,4210.08×
Utah5,3590.1×
Iowa5,0040.1×
West Virginia4,4350.16×
New Hampshire4,0350.18×
Nevada3,6400.06×
Maine3,0360.15×
Nebraska2,1780.07×
Vermont2,0820.2×
Idaho1,6740.06×
New Mexico1,4550.05×
Hawaii1,2930.05×
Montana7720.05×
South Dakota7280.05×
Alaska6160.05×
North Dakota4510.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Fresh Market audience
BrandAffinityCategory
Whole Foods Market5.31×Shopping
Sprouts Farmers Market10.04×Shopping
Wegmans6.8×Shopping
Aldi3.52×Shopping
Publix4.65×Shopping
Kroger3.56×Food & Beverages
Farmers' market3.96×Food & Beverages
Costco2.53×Shopping
Target Corporation2.16×Shopping
Walgreens2.39×Shopping
Organic food2.54×Food & Beverages
Dollar General2.33×Shopping
Family1.57×Kids & Family
The UPS Store2.68×Shopping
Kohl's2.17×Shopping
Dollar Tree2.31×Shopping
United States1.53×Travel & Leisure
Euphoria1.53×Movies & TV
Photography1.52×Arts & Culture
Current events1.54×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Fresh Market audience
TraitClusterScore
IndulgenceJOY2.01
SustainabilityBALANCE1.63
Design AffinityPREMIUM1.56
Convenience OrientationPREMIUM1.46
Healthy LifestyleBALANCE1.44
Luxury OrientationPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for The Fresh Market
CountryShare
United States96.0%
United Arab Emirates1.5%
Ireland0.9%

See The Fresh Market audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does The Fresh Market have in United States?

The Fresh Market has an estimated audience of 5,834,574 people in United States, concentrated in Florida and North Carolina.

What is the gender split and age of The Fresh Market fans?

65.5% of The Fresh Market fans are female, 34.5% are male, with an average age of 43.0 years.

Which brands do The Fresh Market fans like most?

The Fresh Market fans show strongest brand affinity for Whole Foods Market (5.31×), Sprouts Farmers Market (10.04×), and Wegmans (6.8×) over the country average.

Where do The Fresh Market fans live in United States?

The Fresh Market fans in United States are most concentrated in Florida (reach 2,070,796), North Carolina (reach 807,339), and Georgia (reach 479,095). These three regions account for the largest share of the active audience.

What other brands do The Fresh Market fans also like?

Beyond The Fresh Market itself, the audience over-indexes on Sprouts Farmers Market (10.04×), Wegmans (6.8×), Aldi (3.52×), and Publix (4.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Fresh Market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.