Drainage Audience in United States

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Drainage has an estimated audience of 1,749,424 people in United States. 39.6% are female, 60.4% are male, average age 43.8. Top regions: California, Texas, Florida. Top brand affinities: Casas Bahia, Magazine Luiza, When Harry Met Sally, Arezzo, Sewage.

The average Drainage fan in United States is 43.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Casas Bahia, Magazine Luiza, When Harry Met Sally, with strongest over-indexing on Casas Bahia (72.31× the country average). Demographically, the Drainage audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Drainage fans

Demographic split for Drainage audience in United States
MetricValue
Female39.6%
Male60.4%
Average age43.8
Estimated audience size1,749,424

Audience persona

The typical Drainage fan in United States is more male, around 43.8 years old, with strong Risk Appetite tendencies and a notable affinity for Casas Bahia.

Top regions in United States

Top regions ranked by reach for Drainage in United States
RegionReachAffinity
California246,0661.28×
Texas234,8021.56×
Florida152,5941.29×
New York115,6081.18×
Georgia74,1531.38×
North Carolina71,0091.35×
Ohio61,2681.14×
Illinois59,0261.01×
Virginia55,9621.31×
Pennsylvania48,6390.83×
New Jersey46,1481.04×
Washington43,7911.25×
Michigan39,3830.86×
Tennessee38,1691.09×
Louisiana34,5211.53×
Maryland34,2981.14×
Indiana32,3871.01×
Massachusetts31,2690.91×
Arizona30,9370.87×
Missouri29,9011.06×
South Carolina29,3601.12×
Kentucky28,5361.3×
Alabama27,6221.13×
Oklahoma24,6891.27×
Colorado23,6740.86×
Minnesota23,2300.93×
Oregon20,2531.01×
Connecticut18,2401.04×
Mississippi18,0091.25×
Wisconsin17,3330.66×
Arkansas15,8521.1×
Kansas14,8661.08×
Nevada13,2040.78×
Iowa13,0370.9×
Utah9,4230.6×
Hawaii9,3851.25×
New Mexico8,1010.92×
Nebraska7,3730.84×
Idaho7,1790.82×
West Virginia6,9560.85×
New Hampshire5,2820.77×
Washington, District of Columbia5,2631×
Maine4,7720.76×
Rhode Island4,0150.72×
Delaware3,6930.77×
South Dakota2,9280.72×
Montana2,8480.59×
Alaska2,7220.73×
North Dakota2,3950.67×
Vermont2,2410.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Drainage audience
BrandAffinityCategory
Casas Bahia72.31×Shopping
Magazine Luiza80.27×Shopping
When Harry Met Sally23.85×Movies & TV
Arezzo28.87×Travel & Leisure
Sewage17.6×Home & Garden
Word-Cookies25.81×Games
Moda Feminina8.78×Fashion & Accessoires
Amaro, Friuli45.24×
Social networking service3.34×Technology & Electronics
C&A30.34×Shopping
Sanitary sewer10.08×Home & Garden
Human sexuality3.7×Kids & Family
Ballade (classical music)19.33×Music & Radio
Corpo Saudável26.49×
Portuguese cuisine17.92×Food & Beverages
TikTok2.04×Internet & Social Media
Adriana Lima10.56×Fashion & Accessoires
Sarcasm4.36×Politics & Society
Music of Brazil20.36×Music & Radio
Record producer4×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drainage audience
TraitClusterScore
Risk AppetiteTHRILL2.3
Need for SecurityCONSERVATISM1.53
DIY MentalityTHRILL1.36
Quality AwarenessPREMIUM1.31
Career OrientationPOWER1.3
Luxury OrientationPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Drainage
CountryShare
Brazil25.2%
United States13.7%
Portugal10.1%

See Drainage audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Drainage have in United States?

Drainage has an estimated audience of 1,749,424 people in United States, concentrated in California and Texas.

What is the gender split and age of Drainage fans?

39.6% of Drainage fans are female, 60.4% are male, with an average age of 43.8 years.

Which brands do Drainage fans like most?

Drainage fans show strongest brand affinity for Casas Bahia (72.31×), Magazine Luiza (80.27×), and When Harry Met Sally (23.85×) over the country average.

Where do Drainage fans live in United States?

Drainage fans in United States are most concentrated in California (reach 246,066), Texas (reach 234,802), and Florida (reach 152,594). These three regions account for the largest share of the active audience.

What other brands do Drainage fans also like?

Beyond Drainage itself, the audience over-indexes on Magazine Luiza (80.27×), When Harry Met Sally (23.85×), Arezzo (28.87×), and Sewage (17.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Drainage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.