Drainage Audience in Germany
Drainage has an estimated audience of 586,476 people in Germany. 33.3% are female, 66.7% are male, average age 44.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Wastewater, Golden Screen Cinemas, Natural World, Borussia Dortmund, Consumer electronics.
The average Drainage fan in Germany is 44.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Wastewater, Golden Screen Cinemas, Natural World, with strongest over-indexing on Wastewater (18.58× the country average). Demographically, the Drainage audience skews more male with an average age of 44.2, and over-indexes on personality traits such as DIY Mentality, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Drainage fans
| Metric | Value |
|---|---|
| Female | 33.3% |
| Male | 66.7% |
| Average age | 44.2 |
| Estimated audience size | 586,476 |
Audience persona
The typical Drainage fan in Germany is more male, around 44.2 years old, with strong DIY Mentality tendencies and a notable affinity for Wastewater.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 145,762 | 1.14× |
| Bayern | 99,892 | 1.06× |
| Baden-Württemberg | 83,939 | 1.05× |
| Niedersachsen | 67,933 | 1.19× |
| Hessen | 50,855 | 1.14× |
| Rheinland-Pfalz | 31,606 | 1.08× |
| Sachsen | 27,614 | 0.96× |
| Berlin | 19,967 | 0.76× |
| Schleswig-Holstein | 19,964 | 0.95× |
| Thüringen | 15,540 | 1.04× |
| Hamburg | 15,219 | 1.15× |
| Brandenburg | 13,493 | 0.74× |
| Sachsen-Anhalt | 11,911 | 0.78× |
| Saarland | 9,269 | 1.29× |
| Mecklenburg-Vorpommern | 8,565 | 0.76× |
| Bremen | 4,585 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wastewater | 18.58× | Home & Garden |
| Golden Screen Cinemas | 50.74× | Movies & TV |
| Natural World | 2.92× | Fashion & Accessoires |
| Borussia Dortmund | 1.73× | Sports |
| Consumer electronics | 1.74× | Technology & Electronics |
| Jackie Chan | 8.66× | Movies & TV |
| TikTok | 1.84× | Internet & Social Media |
| 2.22× | Internet & Social Media | |
| Outdoor recreation | 1.52× | Sports |
| Action movies | 2.4× | Movies & TV |
| AutoScout24 | 2.09× | Cars & Mobility |
| FC Bayern Munich | 1.62× | Sports |
| Google Maps | 2.05× | Internet & Social Media |
| Schleswig-Holstein | 3.41× | Travel & Leisure |
| Aral AG | 1.9× | Cars & Mobility |
| Kaufland | 1.73× | Shopping |
| EBay | 1.71× | Shopping |
| WWE | 4.01× | Sports |
| Bauhaus | 1.74× | Shopping |
| Soccer | 1.5× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.25 |
| Spirituality | BALANCE | 2.02 |
| Patriotism | CONSERVATISM | 2 |
| Convenience Orientation | PREMIUM | 1.83 |
| Individualism | JOY | 1.6 |
| Need for Security | CONSERVATISM | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 25.2% |
| United States | 13.7% |
| Portugal | 10.1% |
See Drainage audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Drainage have in Germany?
Drainage has an estimated audience of 586,476 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Drainage fans?
33.3% of Drainage fans are female, 66.7% are male, with an average age of 44.2 years.
Which brands do Drainage fans like most?
Drainage fans show strongest brand affinity for Wastewater (18.58×), Golden Screen Cinemas (50.74×), and Natural World (2.92×) over the country average.
Where do Drainage fans live in Germany?
Drainage fans in Germany are most concentrated in Nordrhein-Westfalen (reach 145,762), Bayern (reach 99,892), and Baden-Württemberg (reach 83,939). These three regions account for the largest share of the active audience.
What other brands do Drainage fans also like?
Beyond Drainage itself, the audience over-indexes on Golden Screen Cinemas (50.74×), Natural World (2.92×), Borussia Dortmund (1.73×), and Consumer electronics (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Drainage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.