Rascasse Audience Intelligence

Schleswig-Holstein Audience in Germany

A data profile of the people who buy, follow and care about Schleswig-Holstein in Germany — modelled from more than twelve digital signal sources. Schleswig-Holstein has an estimated audience of 5,055,616 people in Germany.

#7among Region in Germany#44among POI in Germany#77in Travel & Leisure

The average Schleswig-Holstein fan in Germany is 43.1 years old, more female, and lives primarily in Schleswig-Holstein.

The audience is concentrated in Schleswig-Holstein, Nordrhein-Westfalen, Niedersachsen.

Top brand affinities include Tagesschau, Nature, Holstein Kiel, with strongest over-indexing on Tagesschau (2.62× the country average).

Demographically, the Schleswig-Holstein audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Schleswig-Holstein fan in Germany is more female, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Schleswig-Holstein profile in Germany.

Audience size
5.1M
in Germany
Gender
56.1%♀
43.9% male
Age
43.1
average years
Country rank
#1046
POI in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Schleswig-Holstein fans

56.1% are female, 43.9% are male, average age 43.1.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Schleswig-Holstein audience in Germany
MetricValue
Female56.1%
Male43.9%
Average age43.1
Estimated audience size5,055,616
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Schleswig-Holstein audience in Germany
Age bracketShare%
16-1911%
20-2916%
30-3921%
40-4926%
50+26%
Fig. 04

Worldwide distribution

83.3%

of the worldwide Schleswig-Holstein audience comes from Germany.

Worldwide audience distribution share by country for Schleswig-Holstein
CountryShare
Germany83.3%
Austria3.1%
Denmark2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Schleswig-Holstein audience in Germany is strongest.

Fig. 05

Top regions by affinity

Schleswig-Holstein fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~1M6.71×
02Hamburg~200K2.06×
03Mecklenburg-Vorpommern~80K0.86×
04Niedersachsen~400K0.80×
05Bremen~30K0.76×
06Berlin~100K0.57×
07Brandenburg~80K0.51×
08Nordrhein-Westfalen~500K0.48×
09Saarland~30K0.47×
10Sachsen-Anhalt~60K0.46×
11Thüringen~60K0.46×
12Hessen~200K0.45×
13Sachsen~100K0.44×
14Rheinland-Pfalz~100K0.42×
15Baden-Württemberg~300K0.41×
16Bayern~300K0.39×
Fig. 06

Affinity by region

Affinity by region — Schleswig-Holstein, Germany
0.39×1.00×6.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Schleswig-Holstein audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Schleswig-Holstein audience
#·InterestCategoryAffinity×
01SG Flensburg-HandewittSports8.59×
02Holstein KielSports7.30×
03SatireLiterature3.22×
04Real propertyHome & Garden3.17×
05Hamburger SVSports2.90×
06NatureHome & Garden2.85×
07Dieter BohlenMusic & Radio2.83×
08Western UnionBusiness & Career2.82×
09VolunteeringPolitics & Society2.75×
10MSNNews2.71×
11TagesschauMovies & TV2.62×
12VacationsTravel & Leisure2.56×
13Müller (company)Food & Beverages2.39×
14FamilyKids & Family2.27×
15TransfermarktSports2.17×
16DessertsFood & Beverages2.00×
17TattoosFashion & Accessoires1.91×
18GermanyTravel & Leisure1.73×
19SV Werder BremenSports1.59×
20Netto Marken-DiscountShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Schleswig-Holstein audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Schleswig-Holstein audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.60×
Need for SecurityCONSERVATISM1.42×
Community OrientationOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Schleswig-Holstein audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.71×
Luxury OrientationPREMIUM0.75×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Schleswig-Holstein have in Germany?

Schleswig-Holstein has an estimated audience of 5,055,616 people in Germany, concentrated in Schleswig-Holstein and Nordrhein-Westfalen.

02

What is the gender split and age of Schleswig-Holstein fans?

56.1% of Schleswig-Holstein fans are female, 43.9% are male, with an average age of 43.1 years.

03

Which brands do Schleswig-Holstein fans like most?

Schleswig-Holstein fans show strongest brand affinity for Tagesschau (2.62×), Nature (2.85×), and Holstein Kiel (7.3×) over the country average.

04

Where do Schleswig-Holstein fans live in Germany?

Schleswig-Holstein fans in Germany are most concentrated in Schleswig-Holstein (reach ~1M), Nordrhein-Westfalen (reach ~500K), and Niedersachsen (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Schleswig-Holstein fans also like?

Beyond Schleswig-Holstein itself, the audience over-indexes on Nature (2.85×), Holstein Kiel (7.3×), Family (2.27×), and Germany (1.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Schleswig-Holstein audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Schleswig-Holstein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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