Schleswig-Holstein Audience in Germany
Schleswig-Holstein has an estimated audience of 5,055,616 people in Germany. 56.1% are female, 43.9% are male, average age 43.1. Top regions: Schleswig-Holstein, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: Satire, Tagesschau, German television comedy, Holstein Kiel, Western Union.
The average Schleswig-Holstein fan in Germany is 43.1 years old, more female, and lives primarily in Schleswig-Holstein. The audience is concentrated in Schleswig-Holstein, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include Satire, Tagesschau, German television comedy, with strongest over-indexing on Satire (7.19× the country average). Demographically, the Schleswig-Holstein audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Sports Activity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Schleswig-Holstein fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 43.1 |
| Estimated audience size | 5,055,616 |
Audience persona
The typical Schleswig-Holstein fan in Germany is more female, around 43.1 years old, with strong Sports Activity tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Schleswig-Holstein | 1,255,116 | 6.91× |
| Nordrhein-Westfalen | 534,785 | 0.48× |
| Niedersachsen | 385,495 | 0.79× |
| Bayern | 309,665 | 0.38× |
| Baden-Württemberg | 274,664 | 0.4× |
| Hamburg | 253,124 | 2.22× |
| Hessen | 167,312 | 0.43× |
| Berlin | 124,154 | 0.55× |
| Sachsen | 102,416 | 0.41× |
| Rheinland-Pfalz | 99,018 | 0.39× |
| Mecklenburg-Vorpommern | 75,226 | 0.78× |
| Brandenburg | 72,759 | 0.46× |
| Sachsen-Anhalt | 49,444 | 0.38× |
| Thüringen | 48,096 | 0.37× |
| Bremen | 28,952 | 0.67× |
| Saarland | 23,049 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 7.19× | Literature |
| Tagesschau | 2.72× | Movies & TV |
| German television comedy | 7.41× | Movies & TV |
| Holstein Kiel | 6.27× | Sports |
| Western Union | 4.02× | Business & Career |
| Felix Baumgartner | 4.37× | Sports |
| Hygiene | 3.11× | Beauty & Wellness |
| Pets | 1.71× | Pets & Animals |
| Maine Coon | 4.25× | Pets & Animals |
| Transfermarkt | 2.55× | Sports |
| Westdeutscher Rundfunk | 3.25× | Movies & TV |
| Vacations | 2.38× | Travel & Leisure |
| Family | 1.65× | Kids & Family |
| Automobiles | 1.65× | Cars & Mobility |
| Stuttgart | 2.51× | Travel & Leisure |
| Self care | 2.66× | Health |
| Catering | 3.49× | Food & Beverages |
| Allgäu | 4.29× | Travel & Leisure |
| Hamburger SV | 2.42× | Sports |
| North Sea | 3.29× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.41 |
| Pet Ownership | JOY | 1.3 |
| Patriotism | CONSERVATISM | 1.3 |
| Sustainability | BALANCE | 1.16 |
| Community Orientation | OPEN | 1.05 |
| Healthy Lifestyle | BALANCE | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 83.4% |
| Austria | 3.1% |
| Denmark | 2.1% |
See Schleswig-Holstein audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Schleswig-Holstein have in Germany?
Schleswig-Holstein has an estimated audience of 5,055,616 people in Germany, concentrated in Schleswig-Holstein and Nordrhein-Westfalen.
What is the gender split and age of Schleswig-Holstein fans?
56.1% of Schleswig-Holstein fans are female, 43.9% are male, with an average age of 43.1 years.
Which brands do Schleswig-Holstein fans like most?
Schleswig-Holstein fans show strongest brand affinity for Satire (7.19×), Tagesschau (2.72×), and German television comedy (7.41×) over the country average.
Where do Schleswig-Holstein fans live in Germany?
Schleswig-Holstein fans in Germany are most concentrated in Schleswig-Holstein (reach 1,255,116), Nordrhein-Westfalen (reach 534,785), and Niedersachsen (reach 385,495). These three regions account for the largest share of the active audience.
What other brands do Schleswig-Holstein fans also like?
Beyond Schleswig-Holstein itself, the audience over-indexes on Tagesschau (2.72×), German television comedy (7.41×), Holstein Kiel (6.27×), and Western Union (4.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Schleswig-Holstein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.