Rascasse Audience Intelligence

Wastewater Audience in Germany

A data profile of the people who buy, follow and care about Wastewater in Germany — modelled from more than twelve digital signal sources. Wastewater has an estimated audience of 724,582 people in Germany.

#3799among Topic in Germany#531in Home & Garden

The average Wastewater fan in Germany is 41.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Biodegradable waste, Solar power, Solar cell, with strongest over-indexing on Biodegradable waste (77.74× the country average).

Demographically, the Wastewater audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wastewater fan in Germany is more male, around 41.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Biodegradable waste.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wastewater profile in Germany.

Audience size
725K
in Germany
Gender
44.9%♀
55.1% male
Age
41.9
average years
Country rank
#8608
Topic in Germany
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wastewater fans

44.9% are female, 55.1% are male, average age 41.9.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for Wastewater audience in Germany
MetricValue
Female44.9%
Male55.1%
Average age41.9
Estimated audience size724,582
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Wastewater audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3923%
40-4924%
50+23%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Wastewater audience comes from Germany.

Worldwide audience distribution share by country for Wastewater
CountryShare
United States28.2%
Germany5.4%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wastewater audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wastewater fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~30K1.31×
02Thüringen~20K1.25×
03Sachsen~40K1.15×
04Bremen~7K1.15×
05Sachsen-Anhalt~20K1.11×
06Mecklenburg-Vorpommern~20K1.10×
07Baden-Württemberg~100K1.06×
08Niedersachsen~70K1.00×
09Bayern~100K0.95×
10Berlin~30K0.90×
11Hamburg~10K0.88×
12Nordrhein-Westfalen~100K0.87×
13Schleswig-Holstein~20K0.87×
14Saarland~8K0.87×
15Hessen~50K0.84×
16Rheinland-Pfalz~30K0.84×
Fig. 06

Affinity by region

Affinity by region — Wastewater, Germany
0.84×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wastewater audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wastewater audience
#·InterestCategoryAffinity×
01Biodegradable wasteHome & Garden77.74×
02DrainageHome & Garden18.58×
03Water pollutionPolitics & Society15.96×
04Jet skiSports13.43×
05Solar cellHome & Garden13.24×
06Art BaselArts & Culture13.03×
07Photovoltaic systemHome & Garden11.27×
08Solar powerHome & Garden10.13×
09North KoreaTravel & Leisure9.32×
10MakitaHome & Garden8.74×
11PhotovoltaicsHome & Garden6.37×
12Efficient energy useTechnology & Electronics6.08×
13CanvaTechnology & Electronics5.83×
14WürthHome & Garden5.58×
15HVACHome & Garden5.57×
16Political scienceBusiness & Career4.76×
17Luxury yachtTravel & Leisure4.44×
18Solar energyHome & Garden3.15×
19Renewable energyBusiness & Career2.72×
20RedditInternet & Social Media2.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wastewater audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wastewater audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.71×
Quality AwarenessPREMIUM1.66×
Need for SecurityCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wastewater audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.70×
Pet OwnershipJOY0.76×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wastewater have in Germany?

Wastewater has an estimated audience of 724,582 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wastewater fans?

44.9% of Wastewater fans are female, 55.1% are male, with an average age of 41.9 years.

03

Which brands do Wastewater fans like most?

Wastewater fans show strongest brand affinity for Biodegradable waste (77.74×), Solar power (10.13×), and Solar cell (13.24×) over the country average.

04

Where do Wastewater fans live in Germany?

Wastewater fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Wastewater fans also like?

Beyond Wastewater itself, the audience over-indexes on Solar power (10.13×), Solar cell (13.24×), Photovoltaic system (11.27×), and Efficient energy use (6.08×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Wastewater audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wastewater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →