Wastewater Audience in United States

Wastewater logo

Wastewater has an estimated audience of 3,771,615 people in United States. 36.6% are female, 63.4% are male, average age 43.5. Top regions: Texas, California, Florida. Top brand affinities: Vocal harmony, Governor of Michigan, Grinch, Fairy godmother, Goop.

The average Wastewater fan in United States is 43.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Vocal harmony, Governor of Michigan, Grinch, with strongest over-indexing on Vocal harmony (13.51× the country average). Demographically, the Wastewater audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Wastewater fans

Demographic split for Wastewater audience in United States
MetricValue
Female36.6%
Male63.4%
Average age43.5
Estimated audience size3,771,615

Audience persona

The typical Wastewater fan in United States is more male, around 43.5 years old, with strong Family Orientation tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Wastewater in United States
RegionReachAffinity
Texas243,5860.75×
California236,5590.57×
Florida191,5440.75×
New York155,1130.74×
Kansas120,5154.05×
Pennsylvania116,7390.92×
Michigan116,0991.18×
Ohio114,8720.99×
North Carolina107,0820.94×
Illinois92,8060.74×
Missouri84,5991.39×
Georgia83,9240.72×
Virginia81,2470.88×
Indiana80,9481.17×
Tennessee78,2611.03×
Arizona69,6840.9×
Washington69,4920.92×
Wisconsin69,0211.22×
New Jersey57,2190.6×
Minnesota57,1351.06×
Colorado54,3580.91×
Massachusetts50,1740.68×
South Carolina49,4600.87×
Alabama47,0770.89×
Maryland45,8620.71×
Oregon44,8051.04×
Iowa44,3551.43×
Oklahoma42,7861.02×
Kentucky40,9650.87×
Louisiana37,6770.77×
Arkansas37,4761.21×
Utah27,8360.82×
Connecticut25,0090.66×
West Virginia24,4251.39×
New Mexico23,1451.22×
Idaho21,9731.16×
Nevada20,2970.56×
Mississippi19,6610.63×
Nebraska18,3080.97×
Maine16,2891.21×
New Hampshire15,7111.06×
Hawaii14,5960.9×
Montana12,8861.23×
South Dakota10,2831.18×
North Dakota8,5631.11×
Rhode Island8,4000.7×
Delaware7,7470.74×
Vermont7,3991.12×
Alaska6,7620.84×
Wyoming6,5011.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wastewater audience
BrandAffinityCategory
Vocal harmony13.51×Music & Radio
Governor of Michigan16.53×Politics & Society
Grinch8.28×Movies & TV
Fairy godmother13.83×Literature
Goop9.24×Internet & Social Media
Wok10.63×Food & Beverages
Historic site6.64×Arts & Culture
Hipster14.34×Politics & Society
El Paso County, Colorado17.81×Travel & Leisure
Hibachi10.75×Food & Beverages
La Jolla11.66×Travel & Leisure
Cherish (group)13.42×Music & Radio
Israel2.4×Travel & Leisure
Grace Slick9.67×Music & Radio
Mathcore8.63×Music & Radio
Wikia3.4×Internet & Social Media
Guitarist (magazine)11.32×Music & Radio
Google Home6.37×Technology & Electronics
Jesse Plemons3.22×Movies & TV
TV Fanatic9.56×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wastewater audience
TraitClusterScore
Family OrientationCONSERVATISM1.89
PatriotismCONSERVATISM1.87
Need for SecurityCONSERVATISM1.76
SustainabilityBALANCE1.73
Career OrientationPOWER1.53
DIY MentalityTHRILL1.48

Worldwide distribution

Worldwide audience distribution share by country for Wastewater
CountryShare
United States28.2%
Germany5.4%
United Kingdom5.3%

See Wastewater audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Wastewater have in United States?

Wastewater has an estimated audience of 3,771,615 people in United States, concentrated in Texas and California.

What is the gender split and age of Wastewater fans?

36.6% of Wastewater fans are female, 63.4% are male, with an average age of 43.5 years.

Which brands do Wastewater fans like most?

Wastewater fans show strongest brand affinity for Vocal harmony (13.51×), Governor of Michigan (16.53×), and Grinch (8.28×) over the country average.

Where do Wastewater fans live in United States?

Wastewater fans in United States are most concentrated in Texas (reach 243,586), California (reach 236,559), and Florida (reach 191,544). These three regions account for the largest share of the active audience.

What other brands do Wastewater fans also like?

Beyond Wastewater itself, the audience over-indexes on Governor of Michigan (16.53×), Grinch (8.28×), Fairy godmother (13.83×), and Goop (9.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wastewater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.