Rascasse Audience Intelligence

Sarcasm Audience in United States

A data profile of the people who buy, follow and care about Sarcasm in United States — modelled from more than twelve digital signal sources. Sarcasm has an estimated audience of 21,370,536 people in United States.

#1033among Topic in United States#85in Politics & Society

The average Sarcasm fan in United States is 36.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Humour, Joke, Laughter, with strongest over-indexing on Humour (1.53× the country average).

Demographically, the Sarcasm audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sarcasm fan in United States is more female, around 36.5 years old, with strong Spirituality tendencies and a notable affinity for Humour.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sarcasm profile in United States.

Audience size
21.4M
in United States
Gender
55.6%♀
44.4% male
Age
36.5
average years
Country rank
#1507
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sarcasm fans

55.6% are female, 44.4% are male, average age 36.5.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Sarcasm audience in United States
MetricValue
Female55.6%
Male44.4%
Average age36.5
Estimated audience size21,370,536
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Sarcasm audience in United States
Age bracketShare%
16-1929%
20-2919%
30-3917%
40-4918%
50+17%
Fig. 04

Worldwide distribution

27.8%

of the worldwide Sarcasm audience comes from United States.

Worldwide audience distribution share by country for Sarcasm
CountryShare
United States27.8%
India5.5%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sarcasm audience in United States is strongest.

Fig. 05

Top regions by affinity

Sarcasm fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~200K1.32×
02Georgia~800K1.28×
03California~3M1.23×
04Hawaii~100K1.22×
05Alaska~50K1.19×
06Texas~2M1.18×
07Louisiana~300K1.16×
08Maryland~400K1.15×
09South Carolina~400K1.10×
10Oklahoma~300K1.10×
11Virginia~600K1.09×
12Arkansas~200K1.09×
13New Mexico~100K1.09×
14North Carolina~700K1.08×
15Alabama~300K1.08×
16Arizona~500K1.07×
17New York~1.5M1.06×
18Illinois~800K1.06×
19Washington~500K1.06×
20Michigan~600K1.03×
21Nevada~200K1.03×
22Tennessee~400K1.02×
23Indiana~400K1.02×
24Florida~1.5M1.01×
25Pennsylvania~700K1.00×
26Washington, District of Columbia~60K1.00×
27Delaware~60K1.00×
28New Jersey~500K0.99×
29Missouri~300K0.99×
30Kentucky~300K0.99×
31Kansas~200K0.97×
32Ohio~600K0.96×
33Minnesota~300K0.94×
34Connecticut~200K0.94×
35North Dakota~40K0.94×
36Oregon~200K0.93×
37Nebraska~100K0.93×
38West Virginia~90K0.93×
39South Dakota~50K0.92×
40Massachusetts~400K0.91×
41Iowa~200K0.91×
42Wisconsin~300K0.89×
43Idaho~100K0.89×
44Utah~200K0.87×
45Maine~70K0.87×
46Rhode Island~60K0.86×
47Montana~50K0.85×
48Colorado~300K0.82×
49New Hampshire~70K0.79×
50Vermont~30K0.77×
Fig. 06

Affinity by region

Affinity by region — Sarcasm, United States
0.77×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sarcasm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sarcasm audience
#·InterestCategoryAffinity×
01IronyMovies & TV3.28×
02HumorismLiterature2.83×
03GovernmentPolitics & Society2.72×
04Sun GazingHealth2.20×
05Medicare (United States)Health1.97×
06QuizGames1.89×
07JokeLiterature1.83×
08QuotationBusiness & Career1.77×
09Digital audioTechnology & Electronics1.73×
10Sketch comedyMovies & TV1.70×
11Evolutionary psychologyHealth1.67×
12NeuroscienceBusiness & Career1.60×
13Dick Van DykeMovies & TV1.59×
14MetaphysicsBusiness & Career1.58×
15Britney SpearsMusic & Radio1.57×
16Melania TrumpPolitics & Society1.54×
17HumourLiterature1.53×
18LaughterMovies & TV1.52×
19AnthropologyBusiness & Career1.51×
20Little CaesarsFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sarcasm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sarcasm audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.26×
TraditionCONSERVATISM1.24×
Need for SecurityCONSERVATISM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sarcasm audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.50×
Design AffinityPREMIUM0.54×
IndulgenceJOY0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sarcasm have in United States?

Sarcasm has an estimated audience of 21,370,536 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sarcasm fans?

55.6% of Sarcasm fans are female, 44.4% are male, with an average age of 36.5 years.

03

Which brands do Sarcasm fans like most?

Sarcasm fans show strongest brand affinity for Humour (1.53×), Joke (1.83×), and Laughter (1.52×) over the country average.

04

Where do Sarcasm fans live in United States?

Sarcasm fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Sarcasm fans also like?

Beyond Sarcasm itself, the audience over-indexes on Joke (1.83×), Laughter (1.52×), Humorism (2.83×), and Evolutionary psychology (1.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Sarcasm audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sarcasm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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