Rascasse Audience Intelligence

Sarcasm Audience in Germany

A data profile of the people who buy, follow and care about Sarcasm in Germany — modelled from more than twelve digital signal sources. Sarcasm has an estimated audience of 1,655,511 people in Germany.

#2243among Topic in Germany#152in Politics & Society

The average Sarcasm fan in Germany is 33.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google News, WeTransfer, Turkcell, with strongest over-indexing on Google News (4.86× the country average).

Demographically, the Sarcasm audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sarcasm fan in Germany is more male, around 33.8 years old, with strong Spirituality tendencies and a notable affinity for Google News.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sarcasm profile in Germany.

Audience size
1.7M
in Germany
Gender
44.0%♀
56.0% male
Age
33.8
average years
Country rank
#4063
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sarcasm fans

44.0% are female, 56.0% are male, average age 33.8.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for Sarcasm audience in Germany
MetricValue
Female44.0%
Male56.0%
Average age33.8
Estimated audience size1,655,511
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Sarcasm audience in Germany
Age bracketShare%
16-1933%
20-2922%
30-3918%
40-4916%
50+10%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Sarcasm audience comes from Germany.

Worldwide audience distribution share by country for Sarcasm
CountryShare
United States27.8%
India5.5%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sarcasm audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sarcasm fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~90K1.14×
02Thüringen~50K1.13×
03Sachsen-Anhalt~50K1.11×
04Brandenburg~60K1.08×
05Mecklenburg-Vorpommern~30K1.04×
06Nordrhein-Westfalen~400K1.03×
07Hessen~100K1.00×
08Hamburg~40K1.00×
09Niedersachsen~200K0.99×
10Saarland~20K0.99×
11Bayern~300K0.98×
12Schleswig-Holstein~60K0.97×
13Berlin~70K0.96×
14Rheinland-Pfalz~80K0.91×
15Baden-Württemberg~200K0.89×
16Bremen~10K0.87×
Fig. 06

Affinity by region

Affinity by region — Sarcasm, Germany
0.87×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sarcasm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sarcasm audience
#·InterestCategoryAffinity×
01TurkcellTechnology & Electronics19.33×
02YoungerMovies & TV5.52×
03Google NewsNews4.86×
04WeTransferInternet & Social Media3.22×
05GodzillaMovies & TV2.64×
06Digital audioTechnology & Electronics2.57×
07DamascusTravel & Leisure2.55×
08Magic (illusion)Kids & Family2.45×
09Brad PittMovies & TV2.44×
10JokeLiterature2.16×
11Radio broadcastingMusic & Radio2.02×
12LaughterMovies & TV1.95×
13RedditInternet & Social Media1.89×
14HumourLiterature1.78×
15Interpersonal relationshipKids & Family1.70×
16FRITZ!BoxTechnology & Electronics1.63×
17Drama moviesMovies & TV1.63×
18Movie theaterMovies & TV1.62×
19Mobile gameGames1.55×
20BroadcastingMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sarcasm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sarcasm audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.37×
PatriotismCONSERVATISM1.24×
Social Media UsageJOY1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sarcasm audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.56×
Luxury OrientationPREMIUM0.61×
SustainabilityBALANCE0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sarcasm have in Germany?

Sarcasm has an estimated audience of 1,655,511 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sarcasm fans?

44.0% of Sarcasm fans are female, 56.0% are male, with an average age of 33.8 years.

03

Which brands do Sarcasm fans like most?

Sarcasm fans show strongest brand affinity for Google News (4.86×), WeTransfer (3.22×), and Turkcell (19.33×) over the country average.

04

Where do Sarcasm fans live in Germany?

Sarcasm fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sarcasm fans also like?

Beyond Sarcasm itself, the audience over-indexes on WeTransfer (3.22×), Turkcell (19.33×), Godzilla (2.64×), and Humour (1.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Sarcasm audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sarcasm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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