A data profile of the people who buy, follow and care about Sarcasm in India — modelled from more than twelve digital signal sources. Sarcasm has an estimated audience of 4,240,997 people in India.
The average Sarcasm fan in India is 26.7 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Tamil Nadu.
Top brand affinities include Harry Potter, Heart (novel), Irony, with strongest over-indexing on Harry Potter (2.54× the country average).
Demographically, the Sarcasm audience skews more male with an average age of 26.7, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Sarcasm fan in India is more male, around 26.7 years old, with strong Extroversion tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Sarcasm profile in India.
29.0% are female, 71.0% are male, average age 26.7.
| Metric | Value |
|---|---|
| Female | 29.0% |
| Male | 71.0% |
| Average age | 26.7 |
| Estimated audience size | 4,240,997 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 55% | |
| 20-29 | 26% | |
| 30-39 | 10% | |
| 40-49 | 5% | |
| 50+ | 4% |
of the worldwide Sarcasm audience comes from India.
| Country | Share |
|---|---|
| United States | 27.8% |
| India | 5.5% |
| United Kingdom | 5.1% |
Where the Sarcasm audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nagaland | ~6K | 1.93× | |
| 02 | Manipur | ~9K | 1.61× | |
| 03 | Arunachal Pradesh | ~4K | 1.43× | |
| 04 | Uttarakhand | ~20K | 1.19× | |
| 05 | Meghalaya | ~5K | 1.15× | |
| 06 | Jammu and Kashmir | ~20K | 1.11× | |
| 07 | Mizoram | ~3K | 1.10× | |
| 08 | Tripura | ~6K | 1.08× | |
| 09 | Sikkim | ~2K | 1.08× | |
| 10 | Goa | ~4K | 1.00× | |
| 11 | Maharashtra | ~200K | 0.98× | |
| 12 | Himachal Pradesh | ~20K | 0.98× | |
| 13 | Assam | ~40K | 0.94× | |
| 14 | Jharkhand | ~30K | 0.94× | |
| 15 | Tamil Nadu | ~90K | 0.90× | |
| 16 | Telangana | ~50K | 0.85× | |
| 17 | Punjab (region) | ~50K | 0.85× | |
| 18 | Chhattisgarh | ~20K | 0.85× | |
| 19 | Uttar Pradesh | ~200K | 0.84× | |
| 20 | Karnataka | ~90K | 0.83× | |
| 21 | Madhya Pradesh | ~70K | 0.83× | |
| 22 | Haryana | ~40K | 0.82× | |
| 23 | Rajasthan | ~80K | 0.78× | |
| 24 | Bihar | ~60K | 0.71× | |
| 25 | West Bengal | ~90K | 0.69× | |
| 26 | Odisha | ~30K | 0.67× | |
| 27 | Andhra Pradesh | ~30K | 0.66× | |
| 28 | Gujarat | ~80K | 0.64× | |
| 29 | Kerala | ~40K | 0.63× |
The strongest cross-interests of the Sarcasm audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Irony | Movies & TV | 9.26× | ||
| 02 | Gangs of Wasseypur | Movies & TV | 6.09× | ||
| 03 | Troll | Internet & Social Media | 3.42× | ||
| 04 | Heart (novel) | Literature | 3.09× | ||
| 05 | Harry Potter | Movies & TV | 2.54× | ||
| 06 | One Piece | Movies & TV | 2.41× | ||
| 07 | Internet meme | Internet & Social Media | 2.37× | ||
| 08 | Millie Bobby Brown | Movies & TV | 2.23× | ||
| 09 | Easy (store) | Home & Garden | 2.20× | ||
| 10 | Meme | Internet & Social Media | 1.97× | ||
| 11 | Game of Thrones | Movies & TV | 1.93× | ||
| 12 | House of the Dragon | Movies & TV | 1.93× | ||
| 13 | Humour | Literature | 1.87× | ||
| 14 | BTS | Music & Radio | 1.87× | ||
| 15 | Block B | Music & Radio | 1.76× | ||
| 16 | Superman | Movies & TV | 1.73× | ||
| 17 | A Knight of the Seven Kingdoms | Movies & TV | 1.72× | ||
| 18 | Sex and the City | Movies & TV | 1.62× | ||
| 19 | XXXTentacion | Music & Radio | 1.59× | ||
| 20 | Drama movies | Movies & TV | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.29× | |
| Early Adopter Mentality | POWER | 1.29× | |
| Individualism | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.85× | |
| Family Orientation | CONSERVATISM | 0.85× | |
| DIY Mentality | THRILL | 0.86× |
Sarcasm has an estimated audience of 4,240,997 people in India, concentrated in Maharashtra and Uttar Pradesh.
29.0% of Sarcasm fans are female, 71.0% are male, with an average age of 26.7 years.
Sarcasm fans show strongest brand affinity for Harry Potter (2.54×), Heart (novel) (3.09×), and Irony (9.26×) over the country average.
Sarcasm fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~200K), and Tamil Nadu (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Sarcasm itself, the audience over-indexes on Heart (novel) (3.09×), Irony (9.26×), XXXTentacion (1.59×), and Superman (1.73×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Sarcasm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.