A data profile of the people who buy, follow and care about Sarcasm in United Kingdom — modelled from more than twelve digital signal sources. Sarcasm has an estimated audience of 3,959,275 people in United Kingdom.
The average Sarcasm fan in United Kingdom is 38.4 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Humour, Katie Price, Joke, with strongest over-indexing on Humour (1.58× the country average).
Demographically, the Sarcasm audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Spirituality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Sarcasm fan in United Kingdom is balanced, around 38.4 years old, with strong Spirituality tendencies and a notable affinity for Humour.
The key figures that characterise the Sarcasm profile in United Kingdom.
53.5% are female, 46.5% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 38.4 |
| Estimated audience size | 3,959,275 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Sarcasm audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 27.8% |
| India | 5.5% |
| United Kingdom | 5.1% |
Where the Sarcasm audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.45× | |
| 02 | Yorkshire and the Humber | ~400K | 1.28× | |
| 03 | East of England | ~400K | 1.14× | |
| 04 | Northern Ireland | ~100K | 1.14× | |
| 05 | North East | ~200K | 1.02× | |
| 06 | England | ~3M | 0.99× | |
| 07 | South East | ~500K | 0.99× | |
| 08 | Wales | ~200K | 0.95× | |
| 09 | Scotland | ~300K | 0.91× | |
| 10 | East Midlands | ~200K | 0.86× | |
| 11 | South West | ~300K | 0.83× | |
| 12 | North West | ~200K | 0.57× |
The strongest cross-interests of the Sarcasm audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Irony | Movies & TV | 3.45× | ||
| 02 | Humorism | Literature | 2.37× | ||
| 03 | Sky Go | Movies & TV | 2.28× | ||
| 04 | Cricbuzz | Sports | 2.22× | ||
| 05 | Creative Commons | Technology & Electronics | 2.08× | ||
| 06 | Sketch comedy | Movies & TV | 1.92× | ||
| 07 | Digital audio | Technology & Electronics | 1.76× | ||
| 08 | Viral marketing | Business & Career | 1.67× | ||
| 09 | Joke | Literature | 1.65× | ||
| 10 | Obituary | Literature | 1.63× | ||
| 11 | Katie Price | Fashion & Accessoires | 1.61× | ||
| 12 | Humour | Literature | 1.58× | ||
| 13 | Magic (illusion) | Kids & Family | 1.57× | ||
| 14 | Quotation | Business & Career | 1.56× | ||
| 15 | Evolutionary psychology | Health | 1.55× | ||
| 16 | Viral video | Internet & Social Media | 1.54× | ||
| 17 | TV talkshows | Movies & TV | 1.52× | ||
| 18 | Radio broadcasting | Music & Radio | 1.52× | ||
| 19 | Laughter | Movies & TV | 1.51× | ||
| 20 | Channel 5 (UK) | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.14× | |
| Social Media Usage | JOY | 1.00× | |
| Need for Security | CONSERVATISM | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.55× | |
| Luxury Orientation | PREMIUM | 0.58× | |
| Sustainability | BALANCE | 0.65× |
Sarcasm has an estimated audience of 3,959,275 people in United Kingdom, concentrated in England and South East.
53.5% of Sarcasm fans are female, 46.5% are male, with an average age of 38.4 years.
Sarcasm fans show strongest brand affinity for Humour (1.58×), Katie Price (1.61×), and Joke (1.65×) over the country average.
Sarcasm fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Sarcasm itself, the audience over-indexes on Katie Price (1.61×), Joke (1.65×), Laughter (1.51×), and Creative Commons (2.08×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sarcasm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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