A data profile of the people who buy, follow and care about Channel 5 (UK) in United Kingdom — modelled from more than twelve digital signal sources. Channel 5 (UK) has an estimated audience of 5,414,465 people in United Kingdom.
The average Channel 5 (UK) fan in United Kingdom is 45.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Katie Price, Michael Jackson, Daily Express, with strongest over-indexing on Katie Price (2.42× the country average).
Demographically, the Channel 5 (UK) audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Extroversion, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Channel 5 (UK) fan in United Kingdom is more female, around 45.4 years old, with strong Extroversion tendencies and a notable affinity for Katie Price.
The key figures that characterise the Channel 5 (UK) profile in United Kingdom.
64.7% are female, 35.3% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 45.4 |
| Estimated audience size | 5,414,465 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Channel 5 (UK) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 51.9% |
| United States | 19.5% |
| Australia | 3.9% |
Where the Channel 5 (UK) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~4M | 1.53× | |
| 02 | South West | ~600K | 1.43× | |
| 03 | North West | ~700K | 1.20× | |
| 04 | East Midlands | ~500K | 1.18× | |
| 05 | South East | ~800K | 1.14× | |
| 06 | East of England | ~500K | 1.08× | |
| 07 | Wales | ~300K | 1.04× | |
| 08 | North East | ~200K | 0.83× | |
| 09 | Scotland | ~400K | 0.80× | |
| 10 | Yorkshire and the Humber | ~300K | 0.77× | |
| 11 | Greater London | ~500K | 0.74× | |
| 12 | West Midlands | ~100K | 0.65× | |
| 13 | Northern Ireland | ~100K | 0.64× |
The strongest cross-interests of the Channel 5 (UK) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eva Longoria | Movies & TV | 3.40× | ||
| 02 | Catherine Zeta-Jones | Movies & TV | 3.39× | ||
| 03 | Michael Douglas | Movies & TV | 3.34× | ||
| 04 | Hilary Duff | Movies & TV | 3.30× | ||
| 05 | OK! | News | 2.95× | ||
| 06 | Catherine, Duchess of Cambridge | Politics & Society | 2.53× | ||
| 07 | Michael Jackson | Music & Radio | 2.49× | ||
| 08 | Katie Price | Fashion & Accessoires | 2.42× | ||
| 09 | The Daily Star (Bangladesh) | News | 1.92× | ||
| 10 | EastEnders | Movies & TV | 1.82× | ||
| 11 | Manchester Evening News | News | 1.80× | ||
| 12 | Liverpool Echo | News | 1.75× | ||
| 13 | Mecca Bingo | Games | 1.67× | ||
| 14 | Soap opera | Movies & TV | 1.66× | ||
| 15 | The Guardian | News | 1.65× | ||
| 16 | Show business | Movies & TV | 1.61× | ||
| 17 | Global Television Network | Movies & TV | 1.58× | ||
| 18 | Coronation Street | Movies & TV | 1.55× | ||
| 19 | Daily Express | News | 1.53× | ||
| 20 | Tabloid (newspaper format) | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.22× | |
| Spirituality | BALANCE | 1.12× | |
| Creativity | OPEN | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.95× | |
| DIY Mentality | THRILL | 0.95× | |
| Career Orientation | POWER | 0.95× |
Channel 5 (UK) has an estimated audience of 5,414,465 people in United Kingdom, concentrated in England and South East.
64.7% of Channel 5 (UK) fans are female, 35.3% are male, with an average age of 45.4 years.
Channel 5 (UK) fans show strongest brand affinity for Katie Price (2.42×), Michael Jackson (2.49×), and Daily Express (1.53×) over the country average.
Channel 5 (UK) fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~800K), and North West (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Channel 5 (UK) itself, the audience over-indexes on Michael Jackson (2.49×), Daily Express (1.53×), The Guardian (1.65×), and Liverpool Echo (1.75×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Channel 5 (UK). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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