A data profile of the people who buy, follow and care about Show business in United Kingdom — modelled from more than twelve digital signal sources. Show business has an estimated audience of 9,329,018 people in United Kingdom.
The average Show business fan in United Kingdom is 41.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Tabloid (newspaper format), Hobby, Kitchen, with strongest over-indexing on Tabloid (newspaper format) (2.26× the country average).
Demographically, the Show business audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Show business fan in United Kingdom is more female, around 41.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Tabloid (newspaper format).
The key figures that characterise the Show business profile in United Kingdom.
70.1% are female, 29.9% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 41.9 |
| Estimated audience size | 9,329,018 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Show business audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 17.8% |
| United States | 13.8% |
| China | 6.4% |
Where the Show business audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East of England | ~1M | 1.13× | |
| 02 | England | ~7M | 1.04× | |
| 03 | East Midlands | ~700K | 1.03× | |
| 04 | Northern Ireland | ~300K | 1.03× | |
| 05 | West Midlands | ~400K | 1.02× | |
| 06 | South East | ~1.5M | 1.01× | |
| 07 | North East | ~400K | 1.01× | |
| 08 | South West | ~800K | 0.98× | |
| 09 | Wales | ~500K | 0.98× | |
| 10 | Scotland | ~800K | 0.97× | |
| 11 | Yorkshire and the Humber | ~700K | 0.95× | |
| 12 | North West | ~900K | 0.92× |
The strongest cross-interests of the Show business audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bored Panda | Internet & Social Media | 3.09× | ||
| 02 | Diabetes mellitus awareness | Health | 3.08× | ||
| 03 | Drinking establishment | Food & Beverages | 2.99× | ||
| 04 | Hot tub | Home & Garden | 2.52× | ||
| 05 | Real property | Home & Garden | 2.42× | ||
| 06 | Soap opera | Movies & TV | 2.31× | ||
| 07 | Volunteering | Politics & Society | 2.30× | ||
| 08 | Tabloid (newspaper format) | Literature | 2.26× | ||
| 09 | Refrigerator | Home & Garden | 1.99× | ||
| 10 | Hobby | Home & Garden | 1.95× | ||
| 11 | Distilled beverage | Food & Beverages | 1.89× | ||
| 12 | William Hill (bookmaker) | Games | 1.82× | ||
| 13 | Kitchen | Home & Garden | 1.75× | ||
| 14 | Internet & Social Media | 1.75× | |||
| 15 | Aldi | Shopping | 1.70× | ||
| 16 | Liverpool Echo | News | 1.69× | ||
| 17 | Daily Express | News | 1.61× | ||
| 18 | McDonald's | Food & Beverages | 1.54× | ||
| 19 | Weddings | Kids & Family | 1.53× | ||
| 20 | Primark | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.28× | |
| Convenience Orientation | PREMIUM | 1.25× | |
| Extroversion | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.72× | |
| Pet Ownership | JOY | 0.79× | |
| Early Adopter Mentality | POWER | 0.82× |
Show business has an estimated audience of 9,329,018 people in United Kingdom, concentrated in England and South East.
70.1% of Show business fans are female, 29.9% are male, with an average age of 41.9 years.
Show business fans show strongest brand affinity for Tabloid (newspaper format) (2.26×), Hobby (1.95×), and Kitchen (1.75×) over the country average.
Show business fans in United Kingdom are most concentrated in England (reach ~7M), South East (reach ~1.5M), and East of England (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Show business itself, the audience over-indexes on Hobby (1.95×), Kitchen (1.75×), Volunteering (2.3×), and Distilled beverage (1.89×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Show business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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